In low-income neighborhoods, there is an average of just one book for every 300 children. And 80 percent of preschools and afterschool programs serving kids ages 3-7 have no age-appropriate books for their children.
Compare that to middle-income neighborhoods, where each child has an average of 13 books.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vtech/47029/
The Ad Council, in partnership with the American Council on Education and the U.S. Tennis Association, will debut new TV public service advertisements (PSAs) at the US Open today on behalf of the national KnowHow2GO campaign designed to encourage low-income and first generation students to take the steps necessary to prepare for college. The ads will premiere on TV screens throughout the Arthur Ashe Stadium during the tournament.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57839-ad-council-american-council-on-education-usta-college-access-knowhow2go
The Advertising Council joined today with Lumina Foundation and the American Council on Education (ACE) to launch a new series of public service advertisements (PSAs) on behalf of their national KnowHow2GO campaign designed to encourage low-income and first-generation students to take the steps necessary to prepare for college.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/49236/
According to a recent national survey, 17.1 percent of Americans lack health insurance, and more than nine million of the nation’s uninsured rely on federally qualified health centers (FQHC), non-profit community clinics and free clinics each year for primary care. While these clinics serve the critical health care needs of the uninsured, patients oftentimes cannot afford the medications prescribed by the clinic’s physicians, or navigate a fragmented system that only offers partial solutions. This is a particularly growing problem for America’s working poor.
Today, Medco Foundation and Dispensary of Hope (DOH), a not-for-profit pharmacy-focused social venture for the uninsured, introduced a new, national initiative to substantially improve the supply, delivery and management of critical prescription drugs to thousands of uninsured Americans who are managing a chronic illness.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54424-medco-dispensary-of-hope-prescription-drug-program-clinics-uninsured
http://gregartz.com/internet-marketing-strategies/introduction-to-internet-marketing/
Tracking Stats In Your Business
One very important aspect of internet marketing is tracking your conversion stats. In case you are unfamiliar with what they are, conversion stats tell you important detail about who is coming to your site and if they are buying or not. You need to know this data because you want to eventually focus your efforts on what is working and faze out what is not. This will improve your overall ROI (return on investment).
One of the skills you will need to learn is keyword research. I recommend using the Google Keyword Tool in order to do your research but we will be covering exactly how to do that in future lessons. Keyword research is a vital part of internet marketing because you don't want to be targeting keywords that people are not relevant to your products or services. Also, if you target low quality keywords that could create a direct impact on the amount of income you make.
A $30 million investment from the Ford Foundation has enabled community development financial institution Self-Help to merge with seven credit unions in California, kick-starting an effort to expand low- and moderate-income families’ access to responsible and affordable financial services across the state.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54277-ford-foundation-low-income-community-development-self-help-california
Today, Whole Planet Foundation is kicking off its 2012 Prosperity Campaign at Whole Foods Market®, with the goal of raising $4.1 million to fund poverty alleviation projects across the globe and right here in the U.S.
Through Facebook®, shoppers can submit a 25 – 350 word essay on how their small actions are making a big impact for a chance to win a trip for two to India from Intrepid Travel®. On this seven-day adventure, travelers will experience the power of microcredit firsthand as they meet with loan recipients and take in India’s vibrant sights, sounds and flavors. For details and to enter, visit facebook.com/wholeplanetfoundation and select the “Whole Planet Foundation: Small Change for Big Change” tab. The deadline to enter is March 18. Winners will be announced on April 2.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49711-whole-planet-foundation-campaign-to-alleviate-poverty
CGAP recently conducted a study of 426 Mexican households with income below $1,440 per month in an effort to better understand the financial habits, needs and wants of low-income customers. The nationally representative survey helped segment customers into six groups with common needs and behavior towards financial services. The study highlights in particular four lower-income groups – those living on US$4-10 per day (seasonal workers), US$10 per day (entrepreneurs), US$15 per day (informal salaried/wage workers) and US$12 per day (formal salaried workers) – and found that even across these income segments, households’ financial concerns and aspirations were similar.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50762-cgap-analysis-low-income-households-in-mexico-matches-financial-products
The American Dental Association (ADA) kicks off its 12th national Give Kids A Smile® program Friday, Feb. 7. Dental professionals from across the nation are mobilizing to provide free oral health services to children and adolescents from underserved families throughout this year. As of this date, approximately 350,000 are registered, with more expected to register throughout the year.
Give Kids A Smile has become the world's largest oral health charitable program and an ADA access-to-care endeavor designed to encourage parents, health professionals and policymakers to address the year-round need for oral health care for all children. Each year, thousands of the nation's dentists, dental team members and many volunteers from the community provide free oral health care services to children from low-income families across the country.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/60006-american-dental-association-give-kids-a-smile-program
L’Oréal announced the winners of its International Awards for Social Responsibility in Dermatology, “Caring to Inspire Skin Confidence” at the 23rd World Congress of Dermatology taking place in Vancouver, Canada.
For Asia-Pacific
Dr. Jeong Chan-woo from South Korea
Sharing skin love - Skin Health Promotion for Orphanage and for low-income children/youth
This initiative was established to help children from low-income families, without parents or those living away from their parents, to receive education on how to prevent skin diseases. They also have access to high quality treatment if they are suffering from a dermatological condition.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7554651-loreal-announces-2015-awardees/
Today at the 10th Annual Meeting of the Clinton Global Initiative (CGI) in New York City, the Ad Council in partnership with Year Up, the Employment Pathways Project, ConPRmetidos, MENTOR: The National Mentoring Partnership, New Options Project, and Opportunity Nation launched the national “Grads of Life” campaign to help businesses fill more than 4 million vacant positions within the United States with qualified workers. The launch took place during CGI’s inaugural in-person meeting of the new Youth Employment Action Network attended by both business and non-profit leaders.
Secretary Hillary Clinton shared a message in support of the launch: “As we continue the work of Job One at The Clinton Foundation, we need to continue to build partnerships and to recruit more businesses to solve this important economic challenge. The Grads of Life PSA campaign is the first effort to drive employer demand for the millions of low-income young adults that are a huge source of untapped talent in our country and through GradsofLife.org employers can now access the first-ever online platform for the information, tools, and resources they need to take action today. I am asking employers, educators, non-profits, community leaders to join me and the Grads of Life campaign in this bold agenda to grow our economy and to create new opportunities for tomorrow’s leaders.”
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7328451-new-grads-of-life-campaign-launched-to-bridge-the-gap-between-employers-and-opportunity-youth/
The plan for reducing carbon emissions from existing power plants that President Obama unveiled at the climate conference in Paris will come with an overall price tag that should greatly trouble American consumers and business and will have little meaningful impact on global warming, cautioned the National Mining Association.
“The plan will replace low-cost power supplies with more expensive and less reliable sources of power. And these increases will show up in monthly utility bills and have a particularly devastating effect on low-income households. About half of all American families already pay close to 20 percent of their disposable income on energy-related expenses.” said Luke Popovich, Vice President, Communications, National Mining Association.
To view the multimedia release go to:
http://www.multivu.com/players/English/7221731-national-mining-association-americans-electricity-bill-increase-due-to-epa-regulations/
