Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring action.
For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today’s conversation, by giving all people – regardless of background, belief or border – a voice.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/
AbbVie (NYSE:ABBV) today marks its launch as an independent biopharmaceutical company, with employees from more than 40 countries and patients joining AbbVie leaders as they ring the first opening bell of 2013 at the New York Stock Exchange.
With a rich, 125-year heritage of developing pharmaceuticals, AbbVie combines the focus and passion of a leading-edge biotech with the expertise and structure of a long-established pharmaceutical leader. A global enterprise that serves patients in more than 170 countries, AbbVie launches with an estimated $18 billion in annual revenues and a strong commitment to creating shareholder value through long-term growth potential and the continuation of the company’s history of shareholder dividends.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59757-abbvie-celebrates-launch-as-new-biopharmaceutical-company
What does it look like to really live a full life – one that enriches and satisfies, that provides happiness and enables achievement? Abbott is talking to one million people worldwide to find out. And the answers aren’t as simple as you would think.
Does living fully look the same to an accountant in Shanghai as it does to an architect in New Delhi or a street artist in São Paulo? What about a factory worker in Detroit or a new mother in Berlin? In today’s hyperconnected world that is pulling us together in so many ways, how do our cultural differences, life experiences and personalities influence what it means to live a full life?
Early in this quest we’re seeing preliminary trends, like the role health plays in a full life in Shanghai and the importance of family in New York. We’ll have to see if this is confirmed as we go global with our research. The one thing that is becoming apparent is just how personal it gets when we talk to people about life.
This global quest is at the heart of what our company does—finding answers that have helped people live healthier, better lives for more than 125 years.
To view the multimedia release go to:
http://www.multivu.com/players/English/7611051-abbott-live-fully/
Following the successful global market introduction of its resealable beverage can end two years ago, XOLUTION GmbH, headquartered in Munich, Germany, announces the next generation can end and a major increase of its production capacity for 2016 to meet the growing global demand for XO technology.
The XO system is a revolutionary solution for beverage cans that allows people to reseal a beverage can multiple times and enjoy it at their leisure. Unlike familiar beverage cans, which can only be opened once, XO equipped beverage cans have lids with an integrated plastic opening mechanism that allows the can to be re-closed and portioned for later consumption. When driving a car, doing sports, shopping - beverages stay perfectly fresh and carbonated – without spilling, dripping or allowing dirt and insects to go in the can!
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7428951-xo-resealable-beverage-can/
Volvo Cars and Swedish artist & producer Avicii announce a creative cooperation to celebrate their Swedish roots with a new recording and music video, due for global release on May 8th. The collaboration will form the basis for a global brand campaign entitled ‘A New Beginning’.
Stockholm-born Avicii, 25, has made a huge impact in the world of music in recent years, and is renowned for being one of the world’s top DJs, remixers and record producers. With a shared Swedish heritage, Volvo Cars and Avicii are now both entering a new phase in their existence.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7506451-volvo-avicii-a-new-beginning/
A global plan to save coral reefs from complete eradication caused by climate change, pollution and poor fishing practices launched today at The Economist World Ocean Summit in Bali. The initiative, called 50 Reefs, brings together leading ocean, climate and marine scientists as well as conservation practitioners from around the world to develop a list of the 50 most critical coral reefs to protect.
50 Reefs will be the first global plan to save the most biodiverse ecosystem on the planet. The final list and corresponding initiatives, to be announced later this year, will raise awareness of the increasing severity of climate change impacts on the ocean and catalyze the global action and investment required to protect these important reef systems for the future.
The launch comes at a perilous moment for coral reefs, as current estimates indicate that 90 percent will disappear by 2050. A unique philanthropic coalition of innovators in business, technology and government are supporting 50 Reefs, led by Bloomberg Philanthropies with The Tiffany & Co. Foundation and The Paul G. Allen Family Foundation, with the aim of preventing the worst economic, social, and environmental impacts of this enormous crisis.
To view the multimedia release go to:
https://www.multivu.com/players/English/8043751-the-ocean-agency-50-reefs-initiative-coral-conservation/
Whole Foods Market (NASDAQ: WFMI) is providing shoppers with a new level of transparency about how farm animals are raised by now offering beef, pork and chicken certified under 5-Step Animal Welfare Rating system (bit.ly/fawOft).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wholefoods/46970/
Women telling their stories and listening to other women’s stories: only by sharing their wisdom will the world’s women be able to build a better future for us all.
This is the philosophy behind “A Collection Of Us”, a brand new United Colors of Benetton collection, composed of four capsules which will be released in October, December, February and April, respectively. Heritage, technique, color, performance: each of the capsules revamps a central element of the brand’s identity by reinterpreting it and charging it with dynamic, contemporary meanings.
Knitwear, color and innovation hold “A Collection Of Us” together. The capsule collections bring this three-way alliance back to the center of the stage, highlighting the technical skills that create soft, polished, trendy, high performance knitwear, and drawing attention to the imaginativeness and forward looking spirit of Benetton fashion.
A global campaign will also be launched on October 22 to accompany “A Collection Of Us”. It will feature five female models, each belonging to a different generation and background, each carrying a message of emancipation and empowerment to be spread through digital and traditional media, and destined to all the world’s women.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7663951-new-commitment-for-all-the-worlds-women/
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Celebrating 35 spectacular years on air, A CAPITOL FOURTH will kick off the country’s 239th birthday with an all-star musical extravaganza hosted by Emmy and SAG Award-winning actor Bradley Whitford. The gala anniversary celebration will be headlined by music legend Barry Manilow who will open and close the concert broadcast with a special patriotic medley. Broadcast live on PBS from the West Lawn of the U.S. Capitol, the star spangled party will also feature performances by: the most successful country music group of all time, Alabama; Grammy nominated singer/songwriter, with over 70 million album sales, Nicole Scherzinger; five-time Grammy nominee, CMA Award winner and multi-instrumentalist Hunter Hayes; vocal powerhouse Meghan Linsey (THE VOICE); Grammy award-winning and multi-platinum selling band, fronted by the Founder of the Dance Revolution, KC and the Sunshine Band; world renowned piano virtuoso Lang Lang; and inspirational classical cross-over global star and Irish tenor Ronan Tynan; with the National Symphony Orchestra under the direction of top pops conductor Jack Everly. In celebration of American icon Frank Sinatra’s 100th birthday, the award-winning star of film, television and the concert stage Robert Davi will pay tribute to Ol’ Blue Eyes.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7124754-capital-concerts-pbs-a-capitol-fourth-2015/
Tourism Australia has launched its latest campaign, which is focused on highlighting the country’s world-class aquatic and coastal experiences, in a bid to lure more international visitors to Australia.
The new creative, the latest instalment in Tourism Australia’s global There’s Nothing like Australia campaign, was officially unveiled at an event in New York on Australia Day eve attended by Australia’s Minister for Foreign Affairs the Hon. Julie Bishop.
Guests at the event were treated to immersive ‘virtual reality’ displays and aquatic-themed images being projected onto the ice rink at the famous Bank of America Winter Village at Bryant Park alongside the reveal of a new broadcast ad, featuring a voiceover by Australian actor and new Tourism Australia global ambassador Chris Hemsworth. The event was hosted by Australian chef Curtis Stone and guests enjoyed a specially designed Australian menu by Luke Mangan.
To view the multimedia release go to:
http://www.multivu.com/players/English/7742051-tourism-australia/
Kia Motors America (KMA) today unveiled the completely redesigned Kia K900 sedan at the 2018 New York International Auto Show, establishing a new standard for luxury. The all-new second-generation model combines a dignified and sophisticated exterior design, a beautifully crafted cabin of premium materials, and performance characteristics that befit a world-class flagship sedan. Reimagined in every way, the K900 brings with it an array of new systems and safety features, making it the most technologically advanced Kia ever.
To view the multimedia release go to:
https://www.multivu.com/players/English/8246055-kia-2019-k900-new-york-international-auto-show/
