Bing, Microsoft Corp.’s search engine, today is launching a national campaign to highlight Bing’s commitment to honest search results and to help explain to consumers the risks of Google Shopping’s newly announced “pay–to–rank” practice, in which the shopping search results customers see are not true search results such as they see elsewhere on Google; they are actually ads that are ranked, in part, by who pays the most. More information on these practices is available at http://www.scroogled.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59069-bing-warns-shoppers-don-t-get-scroogled-this-holiday-season
What happens when Pitch Perfect actress Brittany Snow uses her charm to talk sunscreen? Shoppers end up singing a different tune than what they expected. Snow, the new face of Coppertone® CLEARLYSheer®, helps prove that trusted protection doesn’t have to come in a tiny bottle with a fancy price tag. Through hidden cameras, she delights shoppers with Coppertone® CLEARLYSheer®, the breathable and light daily sunscreen that’s perfect for everyday protection.
Most people don’t expect a luxurious moisturizing sunscreen to come from Coppertone®. To help them understand it is possible, the brand masked CLEARLYSheer® as Le Clair, a non-existent new prestige sunscreen. Coppertone® then teamed up with Brittany to encourage shoppers to test the face-friendly product on their skin. While they unknowingly applied Coppertone® CLEARLYSheer®, they continually complimented its clean and lightweight formula. At the end, the product is revealed to be from Coppertone®! Is their reaction good or bad? Check out the video to see what shoppers had to say following the reveal! Are they pleasantly surprised? Did Brittany sell it in? You’ll have to watch the video to find out.
To view the multimedia release go to:
http://www.multivu.com/players/English/7829551-coppertone-clearlysheer-brittany-snow/
As construction continues to progress steadily at The LINQ, Caesars Entertainment’s $550 million open-air retail, dining and entertainment district, the company announced today the development’s second wave of tenant brands.
Unique retailers will open their first Las Vegas locations including the Polaroid Fotobar retail store and museum, Chilli Beans sunglasses, Vanity Style Lounge and Goorin Bros. hat shop. Style savvy shoppers will also enjoy checking out the latest footwear at 12A.M. Run, backed by popular rapper Nas. For those interested in quenching their thirst, wine aficionados will enjoy The Stomping Grape, featuring a casual approach to lighter and healthier comfort food and drinks.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59294-linq-tenant-and-progress-update-august-2013
Accessories are magical. Accessories are the tools we use to transform good taste into real presence. Effective personal styling is rarely about a complete, season-on-season reinvention. What can turn last year’s hottest day dress into this season’s rocking party frock? A heel. A clutch. And a bit of imagination. Clothes are a great joy but it’s accessories that keep us interested. And interesting.
This spring, the Collection of Chic Outlet Shopping® Villages launches ‘The Art of the Detail’ campaign to entice savvy shoppers to discover a lavish selection of must-have accessories, with savings of up to 60% on the recommended retail price. From leading international designers to niche European collections, between 60 and 140 luxury outlet boutiques in each Village offer price reductions that will make visitors double take; a single visit can turn a wardrobe around.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53741-valueretail
Today, Cars.com launched its new brand advertising campaign, For Every Turn. With the recent introduction of tools that cater to car sellers and service seekers on the site in addition to its long-standing shopping platform, Cars.com’s new campaign focuses on how the site is a one-stop-shop, helping consumers at every turn of car ownership.
“Cars.com has long been the go-to site for car shoppers,” said Jenny Chan, senior director of consumer marketing. “With our new campaign, we’re going a step further to tell the full story of how Cars.com is there for consumers during every milestone in the car ownership lifecycle. From the excitement of buying a car, through the repairs, the adventures, all the way to the moment you’re ready to trade it in for a new one.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722651-cars-com-for-every-turn-campaign/
Brookfield Residential is proud to introduce its latest innovative new home project, The Smart Home powered by Amazon Alexa. Get #BrookfieldSmart
The Brookfield Residential Smart Home, built in close collaboration with Amazon, integrates voice-enabled automation, incorporating the best-selling Alexa platform.
Created by the team in the homebuilder’s Washington, D.C., division, The Smart Home will be open daily for tours at the popular Avendale community in Northern Virginia. Home shoppers can see for themselves how this technology makes life easier and more convenient.
To view the multimedia release go to:
http://www.multivu.com/players/English/7991051-brookfield-residential-smart-home-amazon/
BJ’s Wholesale Club announces today that Members now have the option to “pick up and pay” at all of its 213 locations along the east coast. Stock up on seasonal necessities, set aside the best new electronics and tech accessories, or save the trouble of moving large, bulky items around the Club – this new service is aimed at Members who prefer to shop online, but favor the convenience and immediacy of in-Club pick up.
In fact, in its annual year-end survey, the National Retail Federation found that while 86 percent of online shoppers find free shipping important, a significant 66 percent want the option of picking up their purchase at an actual store.
To view the multimedia release go to:
http://www.multivu.com/players/English/7792951-bjs-wholesale-pick-up-and-pay-service/
Goodwill Industries International is teaming up with Sony Pictures Entertainment for the release of the animated film, Hotel Transylvania 2, to encourage people across the United States and Canada to do their Halloween shopping at Goodwill’s more than 3,000 stores or online at shopgoodwill.com®. Goodwill and Sony Pictures unite with the message, “Be Your Own Monster,” urging consumers to make Goodwill their Halloween Headquarters for creating unique, affordable costumes -- even costumes based on one of the movie’s characters, such as Dracula, Mavis or Frank. When costume seekers shop at Goodwill, they help people in their communities get job training, earn jobs and access other community-based services. Sony Pictures Animation’s “Hotel Transylvania 2” will be released in theaters nationwide on Friday, September 25, 2015.
The partnership includes a radio and television campaign, which will join the Goodwill brand with the world of “Hotel Transylvania 2.” Characters from the film are featured in the ads, encouraging people to shop at Goodwill for Halloween. There will also be partnership events in up to 50 markets across the nation. Shoppers can support Goodwill by making it their go-to Halloween destination, and the revenues from their purchases will help fund employment services in their local communities. Visit goodwill.org/Halloween to learn more about local partnership events, to generate costume ideas and more.
To view the multimedia release go to:
http://www.multivu.com/players/English/7057251-goodwill-sony-pictures-unemployment/
For consumers in the market for a new car, it can be difficult to keep up with all of the new—and newly redesigned—models that have been released since they last bought a car. Autotrader’s editorial team is helping consumers narrow down the many choices on the market today by selecting the top 10 vehicles that shoppers should experience for themselves. Announced today, Autotrader’s Must Test Drive vehicle lineup for 2016 includes a wide range of body styles to ensure that no matter what kind of vehicle a shopper is considering, the list will point them in the right direction for their next purchase.
“We created the Must Test Drive Awards to highlight vehicles that are unexpectedly good,” said Brian Moody, executive editor at Autotrader. “We have a chance to drive a lot of cars, but few leave us certain that shoppers are missing out if they don’t take them for a spin. The 10 vehicles we chose this year did just that.”
A car is typically one of the biggest purchases a consumer makes, and a recent Autotrader survey showed that 84 percent of consumers say it is extremely important to test drive a vehicle they’re considering. The top three things they look for during test drives are performance, comfort and handling. While 30 percent wait to test drive vehicles until they know the exact model they want to buy, 44 percent get behind the wheel when they’re still considering a few options.
To view the multimedia release go to:
http://www.multivu.com/players/English/7790751-autotrader-must-test-drive-awards/
It won’t cure the common cold, but Appvion, Inc.’s new eco-friendly receipt paper, Alpha Free, proves vitamin C works wonders at the cash register.
Alpha Free is the first and only thermal receipt paper to use a vitamin C formulation in place of phenols like BPA or BPS. Whole Foods Market is now the first major national grocery retailer in America to use the new, natural and sustainable choice in receipt paper that shoppers can feel good about at checkout.
”In the last few years, multiple studies concluded that BPA found in receipts can be absorbed into the skin. If you are someone who handles receipts daily, like a cashier, that can be scary,“ said Dave Pauly, Alpha Free Product Manager for Appvion. ”A growing number of shoppers and employees are looking for more natural product options. That movement encouraged us to develop our vitamin C-based receipt paper, Alpha Free.“
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7541551-appvion-alpha-free-receipts/
Carfax has unveiled an innovation in online car shopping that helps consumers find the right car with the right history. At carfax.com, online shoppers now can search for used cars with specific vehicle history details – things like no accidents reported to Carfax, service records, Carfax 1-Owner and more. Used cars for sale from thousands of dealers on the new listings site all come with free Carfax® Vehicle History Reports™. Plus, vehicles are shown based on the history attributes shoppers want, making the shopping process for carfax.com visitors easier and faster.
To view Multimedia News Release, go to http://www.multivu.com/mnr/66063-carfax-revolutionizes-online-car-shopping-with-vehicle-history-search
Whole Foods Market (NASDAQ: WFMI) is providing shoppers with a new level of transparency about how farm animals are raised by now offering beef, pork and chicken certified under 5-Step Animal Welfare Rating system (bit.ly/fawOft).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wholefoods/46970/
