Employees and consumers are gaining greater influence over corporations' behavior thanks to a surge in e-commerce and social sharing, according to Sodexo's 2015 Workplace Trends Report, released today. A new form of public accountability, dubbed "Rateocracy," is putting unprecedented pressure on companies to act transparently, highlighting one of the major shifts in how the workplace is changing in response to technology and cultural expectations.
The report provides an in-depth analysis of nine notable implications accompanying this new era of Rateocracy, including the need for constant real-time reputation management and the new role of the CEO, which is to communicate an honest and aspirational vision that connects employees and consumers. Transparency is particularly important in addressing public relations challenges that are increasingly being amplified through social channels.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7065233-sodexo-workplace-trends-report/
60 years, countless stories. As PR Newswire celebrates 60 years of press release distribution and multimedia engagement, the focus remains on the future of communications.
With the rapid evolution of technology and a changing communications landscape, public relations and marketing professionals must rethink their strategies. These shifts require a multi-faceted approach that capitalizes on digital, social and mobile to cut through the noise and generate buzz in the market.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7223831-pr-newswire-60th-anniversary/
Abbott has selected 40 undergraduate and graduate students living with cystic fibrosis (CF) to each receive a $2,500 CFCareForward Scholarship for use during the 2012-2013 academic year. Recipients were chosen based on their impressive academic merits, community involvement and creativity, and will now compete for two additional scholarships for a total award of $20,000 each – in honor of the 20th anniversary of the program. From now until Sept. 11, 2012, the public is invited to vote at www.CFCareForwardScholarship.com to help determine this year’s Thriving Undergraduate and Graduate Student winners.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56750-2012-cfcareforward-scholarships-announced-voting-open
Two high school girls from Pennsylvania swept the top honors in the prestigious Young Epidemiology Scholars (YES) Competition (www.collegeboard.com/yes), the nation's leading public health research competition for high school students. Their research on rising consumption of energy drinks among adolescents and underdiagnosed migraines in teenage girls puts a spotlight on little recognized health threats to today's teen population. The two juniors, Shoshanna Goldin of Allentown and Gazelle Zerafati of Villanova, each received a $50,000 college scholarship, the top award in the YES Competition, which distributes nearly $500,000 annually to America's most promising young public health scholars.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/collegeboard-yes/43599/
Toyota today announced its “100 Cars for Good” program, which will award 100 vehicles over the course of 100 days to 100 deserving nonprofit organizations based on votes from the public.
Beginning March 7, 2011, registered 501c(3) non-profit organizations can apply online through Toyota’s Facebook page at www.facebook.com/toyota for a chance to win a Toyota Prius, Tacoma, Tundra, Highlander Hybrid, Sienna, or Sienna Mobility. A six-year 100,000 mile powertrain warranty will also be provided for each vehicle awarded. Applications submitted by March 21, 2011 will be reduced to 500 finalist organizations that will be in the running to win a vehicle. These final organizations will be selected by an independent panel of judges who are experts in the fields of philanthropy and social responsibility. Finalists can submit videos, create their own online profiles and rally their friends and supporters to encourage voting for their organization.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/toyota/48876/
At these times when the costs of attending college are outpacing financial support from public and private sectors, The Hispanic Scholarship Fund (HSF), the nation’s largest Hispanic college scholarship awarding organization, raised a record $125,000 and awarded students during its annual Alumni Hall of Fame gala.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58494-hispanic-scholarship-fund-latinos-alumni-hall-of-fame-induction
Three of the Internet’s most beloved pets are teaming up to help the millions of cats and dogs in shelters and rescue groups across the country find loving homes. Fashion icon Toast Meets World, globally recognized pianist Keyboard Cat and life of the party Hamilton Pug are lending their star power to “Start A Story. Adopt,” a new public service advertising (PSA) campaign from The Shelter Pet Project, a collaborative effort between Maddie’s Fund®, The Humane Society of the United States and the Ad Council.
Toast Meets World, Keyboard Cat and Hamilton Pug receive millions of views, likes and shares on social media, but most people don’t know they were adopted. Created pro bono by J. Walter Thompson New York, these new PSAs share these pets’ unique stories, which all began in shelters and rescue groups, and highlight the special bonds between the pets and their families. Prospective owners are encouraged to visit TheShelterPetProject.org to learn more about the adoption process and search for adoptable pets at shelters and rescue groups near them. Adoption advocates are also encouraged to support the effort on social media by using the hashtag #StartAStoryAdopt to share stories of how their shelter pets changed their lives for the better and to encourage others to start their own stories by adopting an amazing shelter dog or cat today.
To view the multimedia release go to:
http://www.multivu.com/players/English/7747051-ad-council-shelter-pets-project/
Neighbors across the country will soon have an exciting opportunity to help change their communities for the better through State Farm Neighborhood Assist®. This philanthropic program awards 40 causes a $25,000 grant. Anyone in the United States can submit a cause beginning March 9 through March 30. Ultimately, voters will decide which community improvement projects win big.
Returning for its fourth year, State Farm Neighborhood Assist asks individuals to identify causes that would help make their communities safer, stronger and better-educated. Up to 4,000 causes will be accepted. The State Farm Youth Advisory Board (YAB) will then narrow down the field, using a scoring rubric to identify the top 200 submissions. The public will have a chance to vote 10 times a day from May 14 through June 3 for their favorite causes from the list of finalists. The 40 causes that receive the most votes will win a $25,000 grant. The nominations and votes will be accepted exclusively through a free Facebook app.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7417331-state-farm-neighborhood-assist/
Throughout the month of May, in honor of National Missing Children’s Day (May 25), the National Center for Missing & Exploited Children® is raising awareness about missing children with a new social media campaign called #RockOneSock. The awareness campaign invites the public to show its support for missing children and their families in three steps:
• Take a “footsie” (a picture of your feet with one sock).
• Post it to social media using the hashtag #RockOneSock.
• Challenge your friends to do the same or donate to NCMEC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7831051-ncmec-rockonesock-missing-children/
Safe Horizon, the nation’s leading organization dedicated to helping victims of domestic violence, today officially launched the public service announcement (PSA) for its groundbreaking “#PutTheNailinIt” campaign to end domestic violence. #PutTheNailinIt encourages men and women to show support for victims of abuse and pledge to take a stand against domestic violence. They are encouraged to do this by painting their left ring fingernail purple, the color of the anti-domestic violence movement, and by donating at safehorizon.org to help victims become survivors.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7448052-safehorizon-domestic-violence-psa/
On the eve of National Adopt-A-Dog Month, the network is getting into some heavy petting. That’s when dogs and cats will invade the channel to launch MTV2’s #Down2Adopt, an on-air and online campaign to make shelters and rescue groups the go-to choice when looking for your new best friend. MTV2 will showcase adoptable shelter and rescue pets during the year-long campaign as they join forces with The Shelter Pet Project, a national public service program from the Ad Council, The Humane Society of the United States and Maddie’s Fund®.
#Down2Adopt launches with a series of video pet biographies featuring the voices of Kristen Bell, MTV2’s Charlamagne Tha God and MTV2’s Carly Aquilino comically narrating stories of how some dogs and cats found themselves in shelters. It will be all paws on deck when the #Down2Adopt pet bios premiere during an all new episode of MTV2’s “Uncommon Sense with Charlamagne” tonight, Wednesday, September 30, at 11pm ET. Charlamagne and guests including Vinny Guadagnino will share why they’re down to adopt shelter pets and will hang with Charm, an adoptable puppy from St. Hubert’s Animal Welfare Center in New Jersey.
To view the multimedia release go to:
http://www.multivu.com/players/English/7606951-ad-council-mtv2-adopt-a-dog-month/
