Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
Today, Truvia™ natural sweetener, the great–tasting, zero-calorie sweetener made with rebiana, the best-tasting part of the stevia leaf, unveiled a new multi-million dollar print, television, digital and social media advertising campaign. As the leading natural zero-calorie sweetener and the third largest brand in the U.S. sugar substitute category, Truvia™ natural sweetener introduces the new “Sweetness Stories” campaign that builds on the success of the introduction that launched Truvia™ sweetener.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/truvia/46499/
Music lovers, surfers, thrill seekers and thousands of young people across the country will be able to experience the fun, potentially life-saving messages of the nation’s largest youth smoking prevention tour. truth® begins its 14th annual summer tour on Friday, June 13 in Houston, Texas, with its first stop on the Vans Warped Tour. truth’s crew of young adult “tour riders” will interact with teens and young adults across the country – providing them with facts and information about the marketing tactics of the tobacco industry and the health effects, addictiveness and social consequences of tobacco use.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7248451-truth-youth-smoking-prevention-campaign-kicks-off-2014-annual-summer-tour/
Video gamers, roller coaster riders, surfers and music lovers across the country will be able to experience the fun and educational messages of the nation’s largest youth smoking prevention campaign. truth® begins its 14th annual nationwide summer tour on Saturday, June 15 in Seattle with its first stop on the Vans Warped Tour. truth’s crew of young adult “tour riders” will interact with teens across the country – educating them about the marketing tactics of the tobacco industry and the health effects, addictiveness and social consequences of tobacco use.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58845-truth-youth-smoking-prevention-summer-tour-to-travel-more-than-30-states
On Sunday, August 24, truth®, the nation’s largest and longest running youth smoking prevention campaign, premiered the latest advertisements in its new Finish It campaign, titled “Unpaid” and “Response”. Both aired during the hugely popular MTV Video Music Awards broadcast — an annual music awards ceremony that attracts millions of viewers and sparks immediate cultural conversations. Teen smoking rates are at their lowest levels in 22 years, and through the Finish It campaign, truth aims to enlist this generation to end smoking for good.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7304851-truth-launches-finish-it-campaign-challenges-teens-to-become-first-smoke-free-generation/
Many homeowners with financial problems, especially those at risk of foreclosure, feel overwhelmed and don’t know where to turn for help. Unfortunately, they often become targets to a growing number of individuals who claim they can “rescue” people from their mortgage problems. This often leads to high fees, greater debt, and many times, the eventual loss of the home. The National Foundation for Credit Counseling® (NFCC®) wants homeowners to know that even if foreclosure seems inevitable, help is available, often at little or no cost.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60521-national-foundation-for-credit-counseling-nfcc-help-homeowners-foreclosure
Dean Foods (NYSE: DF) today announced the nationwide retail launch of TruMoo®, a better-for-you chocolate milk made with fresh white milk brought to you by regional dairies across the country. TruMoo milk contains just 40 more calories than plain white milk per serving and is made without high fructose corn syrup. To find coupons, TruMoo retailers, and a Switcheroo Calculator that compares TruMoo milk’s nutrition facts to other beverages, visit www.TruMoo.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51719-dean-foods-launches-trumoo
TruGreen, the nation’s largest professional lawn care service provider, today launched a new webisode series, “Grow Curb Appeal,” to provide simple tips for enhancing your home’s outer charm. Jason Cameron, licensed contractor and TV host, stars in the seasonal webisodes, in which healthy lawns and landscapes play a leading role.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55114-trugreen-grow-curb-appeal-webisodes-jason-cameron-healthy-lawns-homeowners
TruGreen recently launched MyBotanicPlanet.com, a free online educator resource to inspire K-5 students’ interest in the diverse plant world, to receptive educators attending the National Science Teachers Association (NSTA) national conference in San Francisco. TruGreen, the nation’s largest professional lawn, tree and shrub care provider, is receiving high marks from educators for the brand’s creative resource that enables convenient access to U.S. standardized lesson plans in botany and related interactive activities.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/trugreen/50275/
TruGreen, the nation’s largest professional lawn care service provider and part of the ServiceMaster family of brands, today debuts episode two in its webisode series, “Grow Curb Appeal,” to provide simple tips for enhancing your home’s outer charm. Jason Cameron, licensed contractor and TV host, stars in the seasonal webisodes, in which healthy lawns and landscapes play a leading role.
According to the National Association of Realtors, “Curb appeal sells 49 percent of all homes.” In TruGreen’s approximately two-minute “Grow Curb Appeal” episode two, Cameron demonstrates three tips for updating your home’s exterior magnetism this summer, while the home-selling season is in full swing. The instructional TV host expertly shares: how to create an attractive outdoor living space, how to achieve an inviting nighttime pathway, and how to deal with unsightly lawn discoloration.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56365-trugreen-grow-curb-appeal-episode-two-jason-cameron-healthy-lawns
Spring is here. The season of renewal is accompanied by increased hope generated by healthy springtime lawns, according to TruGreen’s Lawn Lifestyles National Survey.* The majority (69 percent) of Americans surveyed report that “seeing a green lawn in springtime makes me feel hopeful.” In fact, the bigger the family, especially with teens in the household, the more hopeful the green lawns of spring make people feel. TruGreen, the Official Sponsor of SpringSM, is helping America say goodbye to winter and enjoy a brand new spring season outdoors with the launch of the TruGreen Backyard Makeover Sweepstakes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/66125-trugreen-spring-backyard-makeover-sweepstakes
TruGreen, the nation’s leading professional lawn care company helping people live life outside, is expanding its expert service offerings with the launch of TruGreen Mosquito Defense to help homeowners combat mosquitoes and help protect their families.
As the weather gets warmer, these backyard invaders can prevent homeowners from reaping the benefits of living life outside. According to a recent online survey conducted by Harris Poll on behalf of TruGreen, among over 2,000 U.S. adults, 85 percent of Americans say that mosquitoes limit their or their family’s outdoor activities during the months they’re most active. The same survey also found that nearly two thirds of Americans (64 percent) are concerned about protecting themselves and their family from Zika or other mosquito-borne illnesses. Furthermore, 65 percent of Americans use bug spray on themselves/their family to combat mosquitoes outdoors at home and though it’s the top response for preventative measures, still only half (51 percent) say it is most effective at preventing mosquitoes from biting outdoors at home.
To view the multimedia release go to:
https://www.multivu.com/players/English/8090051-trugreen-mosquito-defense-lawn-yard-care/
