Based of an idea I had 4 years ago...Finally got around to making this one. May make a film out of it, or just keep it at this. Things are always scarier when you can`t control them......
ITC is one of India’s foremost multi-business conglomerate and has been ranked amongst the world’s largest sustainable value creators in the consumer goods industry. On Children’s Day, ITC’s leading hygiene brand, Savlon India, unveils its unique Hygiene & Health programme - Savlon Swasth India Mission. The programme is designed to encourage behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools.
On Children’s day, Savlon India introduces an innovative engagement with Savlon Healthy Hands Chalk Sticks - a set of unique chalk sticks infused with cleansers like soap. The chalk sticks are designed to engage children in primary schools and emphasise the importance of washing hands before eating. Education in some schools in rural India is still through chalk and slate. The genesis of this idea stems from the observation of everyday habits of these school children. Most of them use their hands to write as well as erase their slates. Their hands are usually full of chalk powder at the end of their lessons. The lessons are followed by a meal break and washing hands is sometimes limited to a quick water wash under a tap. Access to basic hygiene may at times be a challenge and washing hands with cleansers like soap before a meal is yet to become a widespread habit.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7953551-savlon-swasth-india-mission-childrens-day/
The food service industry showcased "thousands of ideas and oceans of inspiration" for the foodservice business at Asia Pacific's first and leading fine dining and bar show! At the Restaurant & Bar Hong Kong convention in September 2008. This convention was launched 5 years ago with the unique idea of targeting a niche - top-quality hospitality operators - we think they have succeeded. See for yourself at http://www.so-u.tv/playVideo.php?contestid=&id=4530
It’s said that the Ford Mustang has starred in more movies than any other car. Now GTB – Ford’s creative agency – have created a real on-screen first for the legendary marque. To celebrate the iconic driving film C’etait un rendez-vous, GTB worked with Claude Lelouch to recreate his iconic original film, in 360 VR.
Lelouch said of the remake: ‘C’etait un rendez-vous was a first in 1976, nobody had ever filmed an urban drive like it. So I was thrilled by the prospect of recreating this high-octane short using the very latest technology: making it even more immersive.’
Says Chief Creative Julian Watt, “The original 1976 movie captured an audacious eight-minute drive through Paris in the early hours of the morning. It was thrilling and ground breaking. Our idea was to maintain that essential experience, but bring the cinematic thrill of VR and the driving experience of Ford Mustang.”
To view the multimedia release go to:
https://www.multivu.com/players/uk/8045851-claude-lelouch-film-360-vr-ford-mustang/
Driving around London in a car - due to the city congestion charge, that isn´t always the best idea of how to spend your day. And the traffic could be another argument.
Nevertheless Rallye Dakar participant and titleholder Dirk von Zitzewitz took the challenge and drove on a weekday around the city with his race Touareg. Totally fearless of course, as you can expect from a participant of the toughest race on earth. The Londoners were quite surprised.
Purina ONE® showed the world how to really work the runway, turning heads at this year’s New York Fashion Week with cats on leashes during the 2013 Fall Collection Show by Tracy Reese, one of America’s most celebrated designers, on February 10.
As part of the Purina ONE brand cat food’s True NatureTM of Cats movement and the launch of Purina ONE® SMARTBlend® Healthy MetabolismTM wet and dry formulas, Purina ONE is challenging misconceptions about cats, beginning with the idea they can’t be leash-trained.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60192-purina-one-tracy-reese-true-nature-of-cats-at-new-york-fashion-week
Planetary Resources, Inc., the asteroid mining company, announced today that it has secured US$21.1 million in Series A funding. The capital will be used to deploy and operate Ceres, an advanced Earth observation business that features the first commercial infrared and hyperspectral sensor platform to better understand and manage humanity’s natural resources. The funding was led by Bryan Johnson and the OS FUND; and joined by Idea Bulb Ventures; Tencant; Vast Ventures; Grishin Robotics; Conversion Capital; The Seraph Group; Space Angels Network, a syndication of investors from Angel.co; and Larry Page. Earth observation will be another aspect of Planetary Resources’ operations in addition to prospecting and mining asteroids.
Conceived from the company’s vision for the exploration and utilization of asteroid resources, Ceres will leverage Planetary Resources’ Arkyd spacecraft to deliver affordable, on-demand Earth intelligence of our natural resources on any spot on the planet. While typical satellite imagery provides only a picture, Ceres will provide actionable data with higher spectral resolutions – going beyond what the human eye can see – by measuring thermographic properties and detecting the composition of materials on Earth’s surface. The midwave-infrared sensor is the first ever commercial capability from space to offer thermographic mapping and night-imaging, and the hyperspectral sensor includes an unprecedented 40 color bands in the visible to near-infrared spectrum.
To view the multimedia release go to:
http://www.multivu.com/players/English/7847251-planetary-resources-ceres/
This Labor Day weekend Americans will have a compelling and easy way to pay tribute to the sacrifices of military veterans and their families, through the Fifth Annual Patriot Golf Day, the largest annual grassroots golf event in the country. The idea behind the effort is simple, during Labor Day weekend (September 2-5), golfers across the country are encouraged to add $1 or more to their greens fees.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51078-patriot-golf-day-annual-veterans-fundraiser
http://www.food-pedia.com FoodPedia Organics, an organic farm located in Shanghai, Anting spreads its roots throughout the city. Over the past 3 years the company has developed itself to one the premium labels on the Chinese market, serving some of the biggest chain stores such as Metro, BLT & luxury chain, Ole. FoodPedia Organics have developed their production base on 1200 Acres in a former agricultural demonstration park, the company grows a selected variety of organic veg, fruits & herbs. Initially the company formed out of a business that introduced organic fertilizers to China as a large scale distributor, this formed the idea to actually create an organic farm. At FoodPedia Organics you can find a bunch of real grassroot folks that all strive into the same direction of growing foods naturally. FoodPedia Organics loves Shanghai and Shanghai loves FoodPedia Organics.
With through this series of very short films, it was a question above
all of making a exercise of style: an idea, a sequence shot, a range,
a recurring character. A whole program thus... The absurdity thus comes to be grafted with this exercise and makes it possible these three a little eccentric ideas to become small well shifted films.
A film by Cyril Cohen
featuring
CyriaK Legaucher
TECHNIKAL:
Written & Directed by: Cyril Cohen
Production : Barbecue Films
Executive Producers: Cyril Cohen / Didier-Victor Cohen / Emmanuel Murat
Photography: Ami Cohen
Sound : Barbecue Films
Editing : Didier Victor Cohen
With through this series of very short films, it was a question above
all of making a exercise of style: an idea, a sequence shot, a range,
a recurring character. A whole program thus... The absurdity thus comes to be grafted with this exercise and makes it possible these three a little eccentric ideas to become small well shifted films.
A film by Cyril Cohen
featuring
Cyrial Legaucher
TECHNIKAL:
Written & Directed by: Cyril Cohen
Production : Barbecue Films
Executive Producers: Cyril Cohen / Didier-Victor Cohen / Emmanuel Murat
Photography: Ami Cohen
Sound : Barbecue Films
Editing : Didier Victor Cohen
