As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
For the third year, Triumph International, one of the world's leading lingerie and shapewear brands, invites young students from world-renowned fashion schools to prove their creativity in an international design contest of the highest calibre. The winning designs from 29 countries will need to impress a prestigious international jury at the grand final, this year held in the fashion metropolis of London, as well as the worldwide online community at www.triumph-inspiration-award.com.
To view Multimedia News Release go to, http://multivu.prnewswire.com/mnr/prne/triumph/40783/
Global health service company Cigna is putting a healthy spin on the popular social behavior of taking food selfies and sharing them with friends. Now your healthy snack can reap more than “likes” -- with a chance to win a grand prize of a healthy cooking retreat for the winner and their guest with the Conscious Gourmet; 1-on-1 sessions with a Cigna nutritionist for a year and a smartphone with pre-loaded Cigna healthy apps, to name a few.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7185731-cigna-your-healthy-you-food-contest-go-you/
The video “Overexposed” by Nicholas Chen and Edan Freiberger took the grand prize this year in the Trend Micro Internet Safety for Kids and Families “What’s Your Story” 2010 Video Contest. “Overexposed” humorously and realistically demonstrates the importance of keeping a good reputation online and the consequences of not doing so.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/trendmicro/44314/
BornToBunk.com is an online travel reservation portal, with specialty in properties within the Asia Pacific, for the budget, independent and youth travel (BIYT) market. Headquartered in Singapore, BornToBunk.com connects travellers to their choice accommodations in Asia, the world’s top travel destination.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7257651-born-to-bunk-launches-accommodation-reservation-site-asia-pacific-travel/
When a harrowing honeymoon experience resulted in an emergency surgery for her new husband, Rebecca Fischer morphed into the ultimate travel hero, identifying resources to help save his life, all while the two were halfway around the world. Thanks to her heroics, Rebecca, of Dallas, Tex., has been awarded a $10,000 “Hero’s Vacation” in Travel Guard North America’s (www.TravelGuard.com) World’s Unluckiest Traveler 2: The Rescue contest.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53287-travel-guard-north-america-winner-unluckiest-traveler-2-the-rescue
Life with our four-legged friends is so much fun that it inspired dog owners across the country to write a jingle about it. Yesterday, Country Music star Trace Adkins selected Dewey Longuski of Mason, Mich. as the Grand Prize winner of the Waggin’ Train® Tail Waggin’ Jingle Contest, which asked dog owners to create an original jingle with lyrics describing how they enjoy a “tail waggin’ good time” with their best buddies. As the Grand Prize winner of the national contest, Longuski won the opportunity of a lifetime to perform his jingle in a recording session produced by the Country star.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53057-trace-adkins-names-grand-prize-winner-waggin-train-jingle-contest
The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
A beautiful, custom-built “green” home located just outside Atlanta in Serenbe, a community in Chattahoochee Hills, Georgia, is the cornerstone of the fifth annual HGTV Green Home Giveaway that opens for entries beginning Thursday, April 12, at 9 a.m. ET. The giveaway, which runs through Friday, June 1, at 5 p.m. ET, will award one lucky, randomly-selected winner with the fully furnished 2,300-square-foot home plus $100,000 and a 2012 GMC® Terrain®.
Fans may enter the giveaway once per day on HGTV.com as well as once per day on HGTVRemodels.com. They also may enter as often as they wish by regular mail during the giveaway entry period. Online users can click through photo galleries, watch exclusive videos and take a 360-degree tour of the home at HGTV.com/greenhome.
To view Multimedia News Release, go to http://www.multivu.com/players/English/53960-hgtv-green-home-2012-environmentally-friendly-southern-home/
Zelda was found filthy, hungry and matted. Barely recognizable as a dog, her rescuers cleaned her up to reveal a tiny Shih Tzu. Unfortunately, Zelda’s story is similar to the nearly 8 million other animals entering shelters each year. That’s why Wahl has teamed up with GreaterGood.org to donate funds and grooming supplies to shelters nationwide. The goal: Transform more than 20,000 dogs this year and get them ready for adoption.
“Due to lack of resources, less than half of dogs entering shelters are getting the grooming they desperately need,” says Shay Moeller, pet product manager for Wahl. “First impressions are crucial, and without proper grooming, many of these dogs are perceived to be ‘damaged goods.’ By providing shelters with much-needed grooming supplies, we can transform these dogs into the healthy, fun loving pets they really are.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7828751-wahl-dirty-dogs-contest/
Do you know the difference between a swizzle and a shrubb? Do you dream of Mojito’s? If so, Tommy Bahama has an opportunity for you! Tommy Bahama is excited to announce the search for the first-ever Tommy Bahama Rumologist™. We’ve created the most exciting consulting position in the world and we are scouring the country for the most qualified person to represent Tommy Bahama as our official Rumologist – sharing our passion for rum with the world! The Rumologist will win $50,000 and be an ambassador traveling the United States, speaking, educating, and experimenting with all things related to rum! We’re looking for someone who knows the history, how it’s mixed, how it pairs with food – and who loves to share that knowledge. Tommy Bahama is looking for bartenders, mixologists, and anyone that believes they can hold and honor the title. The contest application can be found on the Tommy Bahama Facebook page (www.facebook.com/tommybahama). Participants will be asked to send a short video (45-60 seconds) declaring their candidacy and explain why they should be chosen. The Rumologist will be announced this October.
To view Multimedia News Release, go to http://www.multivu.com/players/English/50564-tommy-bahama-rumologist/
