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During today’s Big Game, viewers will have learned that the much-talked about sequel of an ʼ80s movie, “Dundee: The Son of a Legend Returns Home”, is not a sequel at all. It is actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia.
Tourism Australia, the government agency responsible for attracting international visitors to Australia, has revealed it is behind the major US marketing campaign.
Over the past two weeks, excitement for the new Crocodile Dundee movie has been steadily building. Imitating a traditional studio promotional campaign—using PR, social, digital, OOH and the release of four teaser films—anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others.
To view the multimedia release go to:
https://www.multivu.com/players/English/8268251-tourism-australia-dundee/
Cotton Incorporated welcomes Giuliana and Bill Rancic’s return to Cotton’s 24 Hour Runway Show. Hosting for the third time, the couple will be joined by E! News’ Jason Kennedy and TV host Michael Yo from “The Insider” on CBS. Additional hosts for the cotton fashion event are Miami entertainment journalist, Ellie Rodriguez, and Scott Evans, anchor/reporter for Channel One News. The entire show will be streamed live from South Beach, Miami, online for 24 hours, beginning Friday, November 7, at 8 p.m. EST, through Saturday, November 8 at 8 p.m. EST.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7209532-cotton-inc-24-hour-runway-show/
CNN reporter Kristie Lu Stout interviews executives that twitter. Douglas White, founder of digital agency, Prosperity Research gives his views on the power of Twitter. http://www.youtube.com/watch?v=OySmGvglTtA
7-Eleven® announced today it plans to give its fans an insider’s look at Comic-Con International, the largest comic book and popular arts convention in the world, as seen through eyes of on-site roving reporter Art Baltazar. Baltazar, an award-winning comic artist and writer, will spend five fun-filled days at Comic-Con from July 20-24, bringing 7-Eleven fans and Comic-Con enthusiasts across the country exclusive content and previews for the upcoming movie Cowboys & Aliens, in theaters July 29. Fans can follow Baltazar’s adventures through 7-Eleven’s, Slurpee’s and Baltazar’s Twitter and Facebook pages.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51114-7-eleven-comic-con-art-baltazar-cowboys-aliens
