In preparation for July 4th and the summer months when instances of food poisoning increase, the Ad Council and the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), are continuing their national Food Safe Families public service campaign, the first multimedia effort designed to raise awareness of the risks of foodborne illness (or food poisoning) in the home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56338-ad-council-usda-hhs-food-safe-families-public-service-campaign
Since the flooding in Pakistan began one month ago, more than 20 million people throughout the country have been affected. In an effort to help raise funds for relief, recovery and reconstruction efforts, the U.S. Government, through the Department of State, created the Pakistan Relief Fund (the Fund). In television and radio PSAs released by the Ad Council today, Secretary of State Hillary Clinton encourages all Americans to donate to the Fund, which will help those who are in need.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/45926/
Imagine young, responsible men smiling on an operating theater bed as a team of surgeons cut off their foreskin; in a new effort to help them reduce their risk of acquiring HIV. Well, no need to imagine. See for yourself: In Swaziland, "Operation Abraham" supports the training of doctors in performing safe, effective and rapid circumcisions on men.
The American Lung Association launched its first nationwide public service advertising (PSA) brand campaign in more than a decade today in an effort to raise awareness and engage people in the mission of the century-old public health charity. The campaign includes television, radio, print and out-of-home elements, all of which emphasize the American Lung Association’s brand platform and tagline, “Fighting for Air.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lungusa/42818/
Each week high school football teams across the country are making bold plays – their own Friday night feats. Today, State Farm® Insurance Companies kicks off Friday Night Feats, a national high school football video contest that aims to get schools and communities to a better state. Beginning August 25, the biggest moments of the season as captured by players, parents and fans can win up to $17,500 for their high school.
Eligible fans, coaches, players and community members can submit videos to the State Farm Friday Night Feats contest page, www.FridayNightFeats.com, from Aug. 25 until Nov. 28 to be considered as the best Friday night feat of the 2011 high school football season. Through Friday Night Feats, State Farm recognizes the hard work and effort of high school students to get their community and their school to a better state.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51694-state-farm-friday-night-feats/
Markham Vineyards, a Napa Valley winery long dedicated to philanthropy, launched the fourth annual Mark of Distinction initiative, offering two $25,000 grants to organizations committed to the betterment of their neighborhoods, cities or towns. For the first time, Markham Vineyards is supplementing the program with the Sip of Service sweepstakes, an effort to reward individuals who take smaller steps to promote positive change.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/markhamvineyards/49767/
Three of the Internet’s most beloved pets are teaming up to help the millions of cats and dogs in shelters and rescue groups across the country find loving homes. Fashion icon Toast Meets World, globally recognized pianist Keyboard Cat and life of the party Hamilton Pug are lending their star power to “Start A Story. Adopt,” a new public service advertising (PSA) campaign from The Shelter Pet Project, a collaborative effort between Maddie’s Fund®, The Humane Society of the United States and the Ad Council.
Toast Meets World, Keyboard Cat and Hamilton Pug receive millions of views, likes and shares on social media, but most people don’t know they were adopted. Created pro bono by J. Walter Thompson New York, these new PSAs share these pets’ unique stories, which all began in shelters and rescue groups, and highlight the special bonds between the pets and their families. Prospective owners are encouraged to visit TheShelterPetProject.org to learn more about the adoption process and search for adoptable pets at shelters and rescue groups near them. Adoption advocates are also encouraged to support the effort on social media by using the hashtag #StartAStoryAdopt to share stories of how their shelter pets changed their lives for the better and to encourage others to start their own stories by adopting an amazing shelter dog or cat today.
To view the multimedia release go to:
http://www.multivu.com/players/English/7747051-ad-council-shelter-pets-project/
