The Ad Council today launched a groundbreaking public service campaign designed to encourage audiences to welcome and support refugees who have recently resettled in the U.S. The campaign aims to raise awareness, dispel misconceptions and connect audiences to EmbraceRefugees.org where they can learn more about the issue and find local resources to assist refugees in their communities. Launching to coincide with World Refugee Day, the integrated effort was developed with creative firm Tongal and its global network of filmmakers, marking the first time in the Ad Council’s 75-year history the organization has created a new campaign through crowdsourcing. The public service ads (PSAs) debuted this morning and will be distributed to media outlets nationwide this week.
“America has a proud legacy of welcoming refugees. In return, they serve their communities and our country -- as teachers and soccer coaches, as nurses and engineers, and as members of our armed forces,” said Heather Higginbottom, Deputy Secretary of State for Management and Resources. “Refugees are thoroughly checked and we apply the highest security standards, so every community can welcome those who are resettling with open arms, as we would with any new neighbors.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
In an effort to improve outcomes for patients with some of the deadliest childhood cancers, St. Jude Children’s Research Hospital scientists have created the world’s largest collection of pediatric solid tumor samples, drug-sensitivity data and related information and have made the resource available at no charge to the global scientific community.
St. Jude and the Howard Hughes Medical Institute collaborated to create the resource, known as the Childhood Solid Tumor Network. The work is reported today as an advance online publication in the scientific journal Nature.
“Survival rates for children with recurrent solid tumors have not improved significantly in more than 20 years and remain below 30 percent,” said corresponding author Michael Dyer, Ph.D., chair of the St. Jude Department of Developmental Neurobiology and a Howard Hughes Medical Institute investigator. “This research will change that by promoting scientific collaboration to leverage the efforts of researchers worldwide to advance understanding and ultimately treatment of pediatric solid tumors.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8121952-st-jude-childrens-childhood-solid-tumor-network/
To elevate the importance of enhanced vision and kick-off its 2013 campaign – Transitions® adaptive lenses as the “Official Sponsor of Sightseeing™” – Transitions Optical, Inc. will unveil the “Feast Your Eyes Enhanced Vision Experience” at the Food Network South Beach Wine & Food Festival presented by FOOD & WINE in Miami, Fla., February 21 – 24. Festival attendees will be invited to visit the event’s only elevated structure on the beach to see what they’ve been missing – in Transitions Optical’s effort to raise awareness about the important role of vision in connecting with all of the “sights” around you and enjoying life’s everyday moments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59697-transitions-optical-feast-your-eyes-enhanced-vision-experience
In an effort to help families coping with the overwhelming situation of raising a child with ASD or other special dietary needs, accomplished chef, Jimi Taylor, in partnership with, Generation Rescue, is making a difference with a new Gluten-Free iOS App – “Chef Jimi’s – Cooking with a Cause.”
Seven years ago Chef Jimi’s son, Aiden, was diagnosed with Autism Spectrum Disorder (ASD). Autism is a neurodevelopmental disorder characterized by social impairments, cognitive impairments, communication difficulties and repetitive behaviors. Statistics from the CDC identify around 1 in 88 American children as being on the Autism Spectrum, a 78% increase in the last decade.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62512-generation-rescue-chef-jimi-gluten-free-ios-app-autistic-spectrum-disorder
CEB (NYSE: CEB), a best practice insight and technology company, today announced the launch of CEB Precise Fit. This new high-volume recruiting solution combines a candidate-friendly mobile experience with industry-leading predictive analytics to deliver more than 20 percent improvement on applicant quality. CEB Precise Fit is the only assessment solution that was built expressly for the mobile platform and that offers the candidate real-time feedback during the process, helping them determine whether the job is a good fit. This results in a more positive brand experience for the candidate and a more qualified, higher-performing applicant for the employer.
The traditional hiring process is cumbersome for all involved. Recruiters have to sort through three times the applications they did just a few years ago and it takes them 26 days longer to make a hire than it did in 2010. Despite this, there’s been no real improvement in quality of hire. Candidates have their own challenges with the process – putting forth all of their effort upfront with limited knowledge of the day-to-day requirements of the position; not hearing back from an employer after submitting an application – which results in a negative recruitment experience. These experiences cost brands more than just great talent; they can directly impact the bottom line since one-in-five candidates who report a negative recruiting experience stop using or purchasing products from that brand.
To view the multimedia release go to:
http://www.multivu.com/players/English/7427253-ceb-precise-fit/
Carowinds is unveiling plans to bring a fresh and exciting Carolina coastal experience to guests with a historic waterpark expansion in 2016. The transformation is part of the park’s commitment to celebrate Carowinds’ heritage as the place where the Carolinas come together, creating an “aquatic playground” with thrilling new attractions, new amenities and a new coastal name - Carolina Harbor.
Carolina Harbor waterpark will be included with park admission and will offer guests relaxing moments of tranquility and refreshing thrills by the “shores”, plus delivers a best day ever guest experience. The addition is the latest phase in a $50 million plus multi-year expansion at Carowinds, an effort kicked off by building the world’s tallest and fastest giga coaster, Fury 325, as well as new park food offerings which are regionally relevant.
To view the multimedia release go to:
http://www.multivu.com/players/English/7477452-carowinds-carolina-harbor-waterpark/
On January 13, 2019, the Cantor Fitzgerald Relief Fund (“Relief Fund”) directly handed out $1,000 Payoneer® prepaid cards to approximately 4,000 families in Puerto Rico who are still recovering after Hurricanes Irma and Maria devastated the island.
More than 200 volunteers from Cantor Fitzgerald and its affiliate companies BGC Partners and Newmark Knight Frank, along with New York community volunteers and clients from Banco Santander and Scotiabank, distributed $4 million at the Roberto Clemente Coliseum in San Juan, Puerto Rico.
The Relief Fund worked directly with the office of Carmen Yulin Cruz, San Juan Mayor, to organize the effort and identify the families in need.
To view the multimedia release go to:
https://www.multivu.com/players/English/8467851-cantor-fitzgerald-puerto-rico-relief-fund/
Remembering those who were lost by helping those in need; that's the meaning behind Charity Day at Cantor Fitzgerald, a leading financial services firm, and its affiliates BGC Partners, Inc. and GFI Group. On September 11, 2018, dozens of celebrities - including President Bill Clinton, Mr. Tony Blair, Common, Saquon Barkley, Alec Baldwin, and more - participated in the firms’ most successful Charity Day event to date, raising more than $12 million in a single day for various charities around the world. Charity Day also kicked off an effort to raise $5 million for Puerto Rico to help families affected by last year’s Hurricanes Maria and Jose to rebuild their homes and their lives.
Each year, Cantor Fitzgerald, BGC Partners and GFI Group donate 100 percent of the global revenues generated on Charity Day to the Cantor Fitzgerald Relief Fund and, to date, have raised approximately $159 million globally since its inception in 2005.
To view the multimedia release go to:
https://www.multivu.com/players/English/8320351-cantor-fitzgerald-2018-charity-day/
This Earth Day, sustainability pioneer Fetzer Vineyards announces completion of its revolutionary BIDA® wastewater treatment system, which relies on billions of worms to clean up the winery’s process water. The California vintner’s worms — which work in tandem with microbes to digest contaminants in greywater — are at the heart of a natural system from BioFiltro that uses 85% less energy to clean winery water, regenerating up to 17 million gallons annually for re-use in vineyards and landscaping. The new system is one of a number of Earth-friendly innovations Fetzer Vineyards has recently introduced in an effort to preserve vital resources and find ever-more-efficient ways to put planet conservation on an even playing field with premium winemaking.
To view the multimedia release go to:
https://www.multivu.com/players/English/7990252-fetzer-vineyards-worms-at-work-bida-system/
Johnson & Johnson today announced the launch of Every Mother, Every Child, a comprehensive, five-year, private-sector effort to improve the health of women and children in developing countries. The initiative supports the United Nations’ April 2010 call for a renewed effort to achieve the Millennium Development Goals (MDGs) of reducing mortality in women and children by 2015.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/calraisins/46028/
The period between Christmas and New Year’s typically has one of the highest rates of impaired driving fatalities, according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA). In an effort to reduce drunk and buzzed driving related incidents during the holidays, NHTSA, the Ad Council and the Television Bureau of Advertising (TVB) launched their 12th annual “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.”
Project Roadblock was created in 2004 in support of NHTSA and the Ad Council’s Buzzed Driving Prevention public service advertising (PSA) campaign. To date, broadcast TV stations across the nation have donated more than $40 million in media to support this effort. The partnership aims to unite local television stations in creating a nationwide advertising roadblock by airing Project Roadblock PSAs (Public Service Announcements) between December 26 and December 31. Local broadcast stations voluntarily participate in the campaign by donating on-air, online and mobile time and space with a special push at 10 p.m. local time on New Year’s Eve. In addition, TV stations will be reaching out to their communities on social media to share social graphics and messaging to further reach audiences.
“Drunk driving remains a serious threat on our roads and claims more than 10,000 lives a year,” said NHTSA Administrator Mark Rosekind. ”Local broadcast television is an effective tool in reaching consumers, and we thank the TVB, all the stations, and the Ad Council for their ongoing support of drunk driving prevention, especially during the holiday season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7701751-ad-council-nhtsa-buzzed-driving-psa/
