Mountain Dew® announced today it will premiere a new commercial on Saturday, October 20, marking the culmination of the DEWeezy Project, a partnership with Grammy Award-winning recording artist, Lil Wayne.
In collaboration with the action sports youth development agency STOKED, the program enlisted 10 teens from the NYC area to work with brand and industry executives, including director Chris Robinson of Robot Films and Motive, a creative studio with offices in New York and Denver, to co-create a :30 second television commercial. Through www.deweezy.com, fans were able to follow the teens’ journey and vote for their favorite concepts and final cuts.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58613-mountain-dew-new-commercial-lil-wayne-deweezy-project-stoked
Cheer is: More time with the family? Festive décor? Planning in advance? Today, Sam’s Club announced the results of the 2012 Study on Holiday Cheer, which set out to understand the state of holiday cheer among American consumers and discover the routines and inspirations that create cheer during a busy shopping season. The Sam’s Club study revealed that while 75 percent of consumers feel that the recent economy has an impact on their holiday cheer, 79 percent are looking forward to the 2012 holiday season.
To deliver more cheer to hopeful families this holiday, today Sam’s Club and SamsClub.com/holiday launch a host of inspirational holiday solutions for preparing the home, entertaining and gift giving. To further elevate cheer through the season, Sam’s Club has enlisted an all-star squad of Cheer Guides, national experts in decorating, entertaining and charitable giving who will inspire members with creative, fun ideas that ease the stress of the holiday season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58788-sams-club-study-reveals-true-state-of-cheer-in-america
Like most residents of Joplin, Tara Johnston’s mind is frozen in time when she thinks back to that late Sunday afternoon on May 22, 2011 – the day a catastrophic tornado destroyed thousands of homes, including her house on S. Jackson Ave.
While her daughter and the rest of her family survived the tornado, she was faced with the daunting task of rebuilding her home – made even tougher because she had no insurance. Johnston told her story from the front porch of that very home today at a press conference. The house, which is just weeks away from being completely rebuilt, is the result of many helping hands coming together to get one more displaced family back into their home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58615-toyota-boosts-home-reconstruction-in-joplin-since-devastating-tornado
LifeProof, the award-winning maker of all-protective, everyday cases for smartphones and tablets, today announced the availability of the LifeProof nüüd case for iPad for $129.99 along with new accessories: Shoulder and Hand Straps for $34.99 and the LifeJacket for iPad for $59.99. Unleashing new freedom for mobile computing, the LifeProof nüüd case for iPad is water proof, dirt proof, snow proof and shock proof, and features a totally naked screen that provides a perfect tactile response and visual clarity. The LifeProof iPad case protects both iPad 2 and iPad Gen 3 devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58783-lifeproof-nuud-case-for-ipad
Today, the makers of Millstone®Coffee invite coffee enthusiasts to experience the journey of the premium Arabica coffee beans that go into every bag of Millstone Coffee. Available on Millstone.com, consumers can discover the distinctive
BeSmartBeWell.com is leading the way in health education, helping people manage common, largely preventable health issues through compelling, documentary-style videos. Research shows that video storytelling is effective at changing people's habits and behaviors, and a number of prominent health organizations are collaborating with BeSmartBeWell.com in order to further health education via this powerful medium.
LoveIsRespect.org found everyday teens who were willing to speak candidly about dating abuse. In Dating Abuse: Teens Start Talking, these teens talk openly about dating abuse and the risks of being young and in love in today's fast-paced technological world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50837-be-smart-be-well-changing-how-people-see-health-issues
Content Marketing World NYC – a unique one-day master class – will send you home with the strategy and the know-how you need to create exceptional content that will engage your audience and grow your business.
This roll-up-your-sleeves workshop is brought to you by the force behind Content Marketing World (a production of the Content Marketing Institute), in partnership with Target Marketing and Publishing Executive. Join us and you’ll find an intimate (and casual) setting where today’s content marketing thought-leaders will provide you with the tools you need in order to develop and deliver an effective content strategy.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58748-content-marketing-world-nyc-2012/
Ushering in a new era in home entertainment, the first “Ultra High Definition” flat-panel TV – with four times the resolution of today’s HDTVs – went on sale today to consumers in the United States.
LG Electronics USA chose Southern California, the epicenter of entertainment and innovation, as the consumer launchpad for this groundbreaking technology. Teaming up with high-end retailer Video & Audio Center, LG hosted hundreds of consumers eager to be among the first in the United States to have an opportunity to see and purchase LG’s new Ultra HD TV.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58805-lg-4k-ultra-high-definition-flat-panel-tv
Emdeon Inc., a leading provider of revenue and payment cycle management and clinical information exchange solutions, today announced the launch of Emdeon EDGE™, an integrated, technology-enabled solution that includes complete payment integrity and cost containment services designed to help detect improper healthcare claims and prevent inaccurate payments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/48121-emdeon-edge-payment-integrity-cost-management
National Association for Latino Community Asset Builders announced today that they have invested a total of 137 million dollars into predominantly Latino communities that have been hard hit by foreclosures. This effort has successfully restored neighborhoods and stabilized communities in eight states and the District of Columbia.
The initial investment of funds came from a grant from the U.S. Department of Housing and Urban Development and is the largest grant ever targeted by the federal government to predominantly Latino communities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58956-cplc-nalcab-invest-in-foreclosure-hit-latino-communities-hud-grant
To help combat an increasing trend in festive isolation, charity Abbeyfield today launches a nationwide campaign, Companionship At Christmas, to create an alternative to spending the celebratory period alone. The charity is offering free overnight stays and delicious Christmas lunches over the festive season (24th December – 4th January) in over 100 Abbeyfield sheltered houses and care homes. The Charity will take enquiries from now until December via their website or via their dedicated telephone number 0845 052 3553 up until the 18th December.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58633-abbeyfield-launches-companionship-at-christmas-campaign
