Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
Greater Fort Lauderdale/Broward County is in the midst of unprecedented economic development, with new research revealing an influx of affluent visitors as the driving force behind new travel and hospitality-related construction and investment.
The average annual income of domestic travelers to the destination has reached $112,563 – almost 25% higher than the national average, according to a comprehensive analysis of the domestic travel market in the United States by research firm D. K. Shifflet & Associates Ltd., commissioned by the Greater Fort Lauderdale Convention & Visitors Bureau.
That is a dramatic 15.5% increase from the destination’s average in 2012 of $97,517, placing Greater Fort Lauderdale among the top leisure destinations in the U.S., and well above the national average visitor income of $90,591.
This increasing appeal to affluent travelers has led to a record-breaking 14.3 million tourists spending $11.4 billion annually in the destination, which is situated along Florida’s famed Atlantic Ocean coastline between Miami and Palm Beach.
To view the multimedia release go to:
http://www.multivu.com/players/English/7640751-greater-fort-lauderdale-development-boom/
The Investor Desk Presents US Highland, Inc. (OTC PINK: UHLN), a diversified product development, sales, and marketing company.
Since its founding in 1997 as Highland AB in Sweden, the Texas-based company has been developing and manufacturing high-performance single cylinder and V-twin powertrains used for a variety of applications. In September 2015, the publicly traded company began diversifying its operations, guiding startups in the marketing, reselling, and distributing of their products, as well as helping customers establish their brand and penetrate the U.S. market.
Overseeing the company’s growth is chief executive officer and president Josh Whitaker, a marketing executive with global experience in technology marketing, strategy, and implementation. Whitaker has worked with high-profile brands like Red Bull and Under Armour, as well as industry leading companies like Tucker Rocky Distributing and KTM Motorcycles.
Over the past two decades, US Highland, Inc. has tapped a variety of distribution channels, enabling growing businesses, both domestic and foreign, to launch their products in the United States whether wholesale, retail, or over the Internet.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7660851-us-highland-the-investor-desks-new-company/
There are lots of questions on football game days. Are we going to win? Where are we watching the game? Will there be food and drinks? And how early can we start the party? Kristin Cavallari is a wife of an NFL player who knows the game day excitement all too well. When she isn’t watching her hubby from the stands at Soldier Field, she is often the one playing host to her family and friends. With a busy lifestyle of balancing her work as a designer, actress, TV host, mother, wife and, now, author, time is limited. The family of Hoover® Cordless vacuums helps Kristin stay in front of every mess and focus on what’s really important — family, work and football! To check out the Hoover Cordless Family, visit www.Hoover.com.
It seems that most football fans follow the same cycle throughout the season: clean, host, clean, repeat. Hoover Cordless vacuums are the perfect solution to the full-house cleanup before guests arrive and for the quick pick-ups throughout the party. By cutting the cord, the Hoover Cordless Family has cut the hassle of plugging and unplugging a vacuum from room to room or having to pull out a large vacuum for one simple spill.
“For me, time is at a minimum with so much going on,” Cavallari explains. “The Cordless line allows me to get through my quick blitz before guests arrive and get on with making my tasty-yet-healthy game day snacks!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7589252-hoover-cordless-kristin-cavallari-game-day/
If there’s one thing that socially responsible businesses have learned, it’s that they can’t go at it alone. Whether it’s implementing responsible sourcing initiatives or creating a positive corporate model to make an impact on sustainability, there is strength in numbers. So where did Ben & Jerry’s turn for help and inspiration for its latest ice cream flavor? Colorado-based New Belgium Brewing. Never has the phrase “polishing off a pint” been so perfectly poised in any partnership for a delicious double-entendre.
Collectively committed to making a better impact in their global communities, the two B Corp companies proudly introduced Salted Caramel Brown-ie Ale ice cream, which will be featured in Ben & Jerry’s Scoop Shops as well as in pints across the country as a Limited Batch flavor this fall (MSRP $4.89). The concoction consists of New Belgium Brown Ale Ice Cream with Salted Caramel Swirls and Fudge Brownies. The ice cream, arriving on shelves this month, was unveiled Wednesday evening at a Washington D.C. launch “Brew-Ha-Ha” in the confines of the historic Howard Theatre. The launch event was heralded as “a night of music, climate activism, beer, and ice cream.” Musicians Galactic and Dr. Dog performed at the unveiling of Ben & Jerry’s newest ice cream flavor to highlight climate activism.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648451-ben-and-jerry-s-new-belgium-brewery/
A new Obama administration regulation–the so-called Stream Protection Rule–is about to drive up energy costs and unemployment with no gain in environmental benefits, cautions the National Mining Association.
“The primary motive of this regulation is not to protect streams, as its title would suggest, but to protect federal regulators' jobs at the expense of coal miners' jobs as the nation's energy providers,” said Luke Popovich, vice president of communications for the National Mining Association.
In a classic example of needless regulation, the U.S. Office of Surface Mining, or OSM, plans to change more than 475 regulations, as well as add more new rules – despite no demonstrated need. OSM has crafted the rule behind closed doors, Popovich said, shutting cooperating states out of discussions about the purpose and content of the regulation.
The new rule carries a heavy economic price tag, Popovich warned. He pointed to an analysis by an independent consultant that found that OSM’s rule would put more than 268,000 mining and dependent jobs at risk—adding to the 40,000 high-wage jobs already lost in the industry.
To view the multimedia release go to:
http://www.multivu.com/players/English/7221731-national-mining-association-americans-electricity-bill-increase-due-to-epa-regulations/
Carhartt, America’s premium work wear brand since 1889, today launched its national fall integrated marketing campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. The multi-week campaign features search and rescue crewmembers who don’t have the luxury of waiting for good weather; their workdays don’t get rain delays. The campaign will be shown across multiple broadcast and digital channels through December.
“Durable, high performance sweatshirts and outerwear are a necessity for anyone in the rugged outdoors who can’t stop because of weather. Carhartt’s products featuring Rain Defender® keep you dry by making water bead up and run off the fabric,” said Tony Ambroza, senior vice president of marketing at Carhartt. “This fall’s national campaign features real search and rescue crews from Creede, Colorado taking on rain, sleet and snow in a typical day’s work.”
Carhartt’s durable water repellent Rain Defender® gear includes Quick Duck® jackets, vests and bibs, Carhartt’s Shoreline and Force Equator outerwear, bibs and pants and Carhartt’s Rain Defender® equipped sweatshirts – zip-front, hoodie, mock or crewneck styles. Carhartt also offers tool bags and a selection of other gear also equipped to protect against the rain as well.
To view the multimedia release go to:
http://www.multivu.com/players/English/7419252-carhartt-rain-defender/
Consumers seeking locally sourced products can easily find one in an everyday pantry staple – vegetable oil, which is primarily 100 percent soybean oil made from soybeans grown in the U.S. Sales of vegetable oil support more than 550,000 U.S. soybean farmers who strive to leave the land in better shape than they found it for America’s next generation of farmers. “I work hard to help produce an ingredient that I am proud to serve to my own family, as well as families across the U.S.,” said United Soybean Board (USB) Chairman Bob Haselwood. “Every time you purchase vegetable oil, or soybean oil, you’re supporting local farmers.” Haselwood produces soybeans on his farm in Berryton, Kansas. Many retailers sell soybean oil primarily produced with U.S.-grown soybeans. This past summer, USB partnered with a large Midwest grocery retail chain with 200+ stores to emphasize the importance of knowing where food comes from and educate about the benefits of soybean oil. During this promotion, unit sales of the store brand vegetable oil rose more than 27 percent over the same time last year, and shoppers commented that they were more likely to purchase soybean oil knowing it’s a U.S.-grown product. To view the multimedia release go to: http://www.multivu.com/players/English/7689851-united-soybean-board-eat-local/
Christina Nicols, senior vice president and director of strategic planning and research at Hager Sharp, was named the Washington Women in Public Relations’ (WWPR) 2015 Washington PR Woman of the Year Friday in a ceremony honoring top public relations executives and celebrating women in communications.
Nicols was one of three public relations professionals chosen as an honoree for the 26th annual award. The other finalists were Carrie Fox, president of C. Fox Communications, and Lisa Throckmorton, chief operations officer at SpeakerBox Communications. The three finalists represent women who have led some of the most influential communications campaigns in the District and across the country.
“This is a phenomenal honor and I am humbled to be surrounded by such exemplary leaders in the field who are dedicated to mentoring and supporting the next generation of public relations professionals,” said Nicols. “It is a special privilege to join the ranks of previous PR Woman of the Year recipients including Hager Sharp’s own cofounders Susan Hager and Marcia Sharp, as well as our CEO Jennifer Wayman and executive vice president Debra Silimeo.”
Nicols was presented the award by Silimeo, the 2010 PR Woman of the Year, at Friday’s luncheon.
To view the multimedia release go to:
http://www.multivu.com/players/English/7695751-2015-wwpr-woman-of-the-year-award/
Providence Place is an adoption home in San Antonio, Texas that provides adoption services to adoptive families as well as life and work skills training to the young adults with disabilities. For more information visit on http://www.provplace.org.
Food Network kicks off the New Year with a new season of Worst Cooks in America, the hit competition series that transforms kitchen disasters into skilled cooks, and five-time winner Chef Anne Burrell returning for a rematch against Chef Tyler Florence. Premiering on Sunday, January 3rd at 9pm ET/PT, the seven episode series pits Anne against Tyler, each leading a team of disastrous cooks in an intense kitchen boot camp designed to vastly improve the food skills of their recruits. The contestant who makes the most impressive culinary transformation is awarded a $25,000 grand prize, in addition to delivering victory and bragging rights for their team leader.
“Worst Cooks is comical, competitive and ultimately, inspiring,” said Bob Tuschman, General Manager and Senior Vice President, Food Network. “Under Anne and Tyler's guidance, these cooking-challenged contenders transform their hilarious kitchen blunders to refined culinary techniques - and the journey is truly entertaining to watch.”
In the season premiere, Anne and Tyler are confronted with some of the worst cooks they've ever seen during an open casting call. They then chose fourteen recruits including a lunch lady, truck driver, Army veteran and special education teacher to send to boot camp, and each contestant whips up the “offending dish” that landed them in hot water. After a stomach-wrenching tasting, Anne and Tyler pick their teams and attempt to teach them to make a well-balanced meal. Two recruits are not up to the task, and are sent home. Upcoming episodes feature a game show - style battle called “Family Food,” internationally-flavored empanada and Asian street food challenges and a visit from the competitors’ loved ones. The season culminates in a finale on Sunday, February 14th at 9pm ET/PT where the most improved recruit is awarded $25,000 and bragging rights for their mentor.
To view the multimedia release go to:
http://www.multivu.com/players/English/7619231-food-network-worst-cooks-in-america/
Volvo Cars, the premium car maker, will work together with Microsoft, the leading platform and productivity company, to jointly develop next generation automotive technologies.
The two companies today revealed how Microsoft HoloLens, the world’s first fully untethered holographic computer, might be used in future to redefine how customers first encounter and explore a car, as well as how cars might be bought and sold in future.
Areas of future collaboration between the two companies could include autonomous driving technologies and the utilisation of data generated from connected cars to create new services.
Today’s HoloLens demonstration was conducted at Microsoft’s global headquarters in Redmond, USA, and showed how mixed reality might be used by customers to configure cars in three dimensions. With HoloLens, a powerful, wearable computer, holograms are mixed into the physical world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7668751-volvo-the-virtual-showroom/
