Oakley today launches a pan-European integrated brand campaign featuring motorsport icons Fernando Alonso, Valentino Rossi and Sebastien Loeb.
The “Change Perspective” campaign rolls out across brand, media and retail channels in the UK, Spain, France, Germany and Italy, and builds on the “Beyond Reason” campaign concept launched with great success prior to the London 2012 Olympic Games.
Oakley continue to explore the “Beyond Reason” mindset of their elite athletes and are now inviting consumers to share their unique vision and approach, with the central premise “In order to change the game, you need to look at the world differently”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60635-oakley-european-campaign-change-perspective
The face – and hair – of CLEAR SCALP & HAIR BEAUTY THERAPY™, Heidi Klum, rallied women at The Grove in Los Angeles, and across America, and invited them to join her and work at the right end of hair – the scalp. For years, women have been working at the ends of hair, rather than the foundation. Ninety-nine percent of hair’s natural strength and beauty comes from the scalp; CLEAR SCALP & HAIR BEAUTY THERAPY™ nourishes the scalp and creates the right foundation for strong, beautiful hair from root to tip. In an effort to spread the message of working at the right end of hair, CLEAR SCALP & HAIR BEAUTY THERAPY™ is calling attention to the “Right End” Hair Revolution – a movement that began last spring and is inspiring women to adopt a haircare regimen that starts with scalp nourishment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61517-heidi-klum-clear-scalp-and-hair-beauty-therapy-right-end-hair-revolution
Hold your nose. This story stinks…literally! New York is used to its fair share of interesting smells, but for the first time ever, the city had the odorous honor of hosting the Annual Odor-Eaters National Rotten Sneaker Contest, a competition that tests just how offensive sneakers can get. Ready to be judged were seven finalists, ages five to fourteen, from across the nation. They gathered at Ripley's Believe It or Not! in Times Square today wearing the decrepit and redolent rubber-soles that won them regional recognition. Only one competitor's sneakers were declared the stinkiest, and they belonged to 12 year old Jordan Armstrong from White Sands Missile Range, Las Cruces, NM.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65107-odor-eaters-39th-national-rotten-sneaker-contest-new-york-city-winner
In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
When a child is born into the world, so is a parent. Among the very first things to cross the minds of new caregivers – aside from, “are there instructions?” – is “how do I keep this little one as safe?” This is at the core of The Honest Company’s mission to empower people to live happy and healthy lives. Millennial parents are growing at a rate of one million per year; and these new parents are placing value in investing in brands that are not only safe for their families, but also eco-friendly and affordable.
With a shared commitment to providing budget-conscious, trusted and thoughtfully designed options for parents making important choices in caring for their little ones, Babies“R”Us® and The Honest Company® have partnered to bring The Honest Company’s products to Babies“R”Us stores across the U.S., with an expanded assortment and sizes online at Babiesrus.com. Available now, customers will find everyday essentials from The Honest Company, including the brand’s popular seasonal print diapers, wipes, gift sets, bibs, lotions, sun care and formula; with homecare items, like detergents and cleaning solutions, rolling out later this year.
To view the multimedia release go to:
https://www.multivu.com/players/English/8039751-babies-r-us-honest-company/
Each year, more than 51 million school hours are lost as a result of problems related to tooth decay, the most common chronic childhood disease in America.1 Yet according to a recent survey by Trident®, more than eight in 10 (84%) American parents don’t realize this.2 That is why Trident, in partnership with Oral Health America’s Smiles Across America® program (SAA), and actor Chris O’Donnell announced today in Los Angeles that they are teaming up to help fight cavities among the nation’s youth and address the need for oral disease prevention services.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/trident/45632/
Community gardeners across the country are preparing for their favorite time of year, fall harvest. It is the time when hard work pays off with bounties of healthful fruits and vegetables. Fresh produce is just one of many advantages gardening brings to a community. Community gardens also promote environmental awareness, encourage healthy lifestyles, and create better social cohesion.
To view Multimedia News Release, go to http://www.multivu.com/players/English/52829-scotts-community-gardens-celebrate-harvest-season/
For millions of American kids and teens, back-to-school means more than class time, it also means ‘Club time’ as they spend after school hours at local Boys & Girls Clubs across the nation. This fall, Club members at 50 Boys & Girls Clubs – one in each state – will be greeted with refreshed, enhanced or expanded facilities as Lowe’s gives fifty $50,000 grants through Renovation Across the Nation, a $2.5 million initiative through its national partnership with Boys & Girls Clubs of America (BGCA).
Olympic gold medalist Dominique Dawes vaulted the program into the spotlight this morning, kicking off the initiative at one of the 50 Clubs, the Boys & Girls Club of Harlem in New York City. The nationwide revitalization effort will enhance both the environment and the experience for more than 50,000 Club members, driving new membership among kids and teens. Dawes, a long-time friend of Boys & Girls Clubs and a mother herself, understands the value of the Club experience in bringing hope and strength to kids and teens in need of a safe and inspiring place to go after school.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906451-lowes-bgca-renovation-across-nation/
Thirty-six warriors coping with service-connected injuries will join Wounded Warrior Project® (WWP) on a monumental cross-country journey to raise awareness for veteran issues, tomorrow. Soldier Ride Across America – beginning at One World Trade in New York City and ending at Ocean Beach, California – commemorates the 15-year anniversary of Chris Carney’s historic coast-to-coast cycling venture in support of wounded warrior, which spurred the creation of the WWP Soldier Ride® program.
After the first ride, several combat warriors who returned from Operation Enduring Freedom with visible and invisible injuries joined Chris for another cross-country ride. This second trek across the nation united wounded warriors and helped them redefine personal strengths and rekindle the battle buddy mentality so crucial in military service. Despite many obstacles, the group of warriors refused to give up – using the experience as a catalyst to show the public and themselves that with support and motivation, anything is possible.
To view the multimedia release go to:
https://www.multivu.com/players/English/8350131-soldier-ride-across-america-wounded-warrior-project/
