Boehringer Ingelheim announced today a new partnership with Minor League Baseball® (MiLB™) to further raise awareness of the rare lung disease idiopathic pulmonary fibrosis (IPF) through its Breathless™ campaign. Now the “Official IPF Awareness Partner of Minor League Baseball,” Boehringer Ingelheim will work with the league to educate its fan base about symptoms of IPF – and the importance of an early diagnosis and treatment – through in-stadium events as well as appearances by New York Yankees legend and musician Bernie Williams, whose father passed away from the disease in 2001.
To view the multimedia release go to:
https://www.multivu.com/players/English/8289951-boehringer-ingelheim-milb-partnership-for-ipf-awareness/
Former MLB All-Star Cliff Floyd today was crowned Snapple’s “Flip for Flavor” champion in the first-ever Snapple All-Star Bottle Flip Challenge at GEICO All-Star FanFest. Snapple – the Official Tea and Juice Drink of Major League Baseball – added its own playful pop of fruit flavor to the worldwide bottle-flipping craze by pitting Floyd against Baseball Hall of Famer and 19-time MLB All-Star Cal Ripken Jr. in a fast-paced competition to determine the most accurate flipper. Floyd accurately hit all four fruit bases on the baseball field-inspired game board and was presented with a custom designed Peach Tea Snapple bottle trophy.
“There is nothing like bringing together love for baseball and summer with the accurate fruit flavor of Snapple,” said Brent Chism, Senior Director of Brand Marketing, Snapple. “We are thrilled to have added our own flavor to FanFest through our new partnership with Major League Baseball and remind everyone of their right to take a flavorful break while enjoying our national pastime. Having greats like Cal and Cliff bring so much energy to our activation made this a fun and memorable moment, and we look forward to what’s next.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8361051-snapple-mlb-all-star-bottle-flip-challenge/
Vice President and Prime Minister of the UAE and Ruler of Dubai His Highness Sheikh Mohammed bin Rashid Al Maktoum and Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces His Highness Sheikh Mohamed bin Zayed Al Nahyan, yesterday inaugurated Warner Bros. World™ Abu Dhabi, the world’s first-ever Warner Bros. branded indoor theme park developed by Miral, Abu Dhabi’s creator of destinations, in partnership with Warner Bros. Entertainment, with an investment of $1 billion.
Their Highnesses attended the official inauguration ceremony, which took place in the Warner Bros. Plaza at Warner Bros. World Abu Dhabi. The ceremony included the first screening of the Warner Bros. Cinema Spectacular, a captivating show that brings Warner Bros.’ unparalleled film library to life. Guests were also treated to a series of festive celebrations incorporating the park’s beloved characters.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8373051-warner-bros-world-inauguration-yas-island/
As back to school season approaches, Pilot Corporation of America (Pilot Pen) is working diligently to help empower students to excel and to overcome their greatest challenges during the school year. Bullying and cyberbullying are at an all time high, with nearly 1 out of 4 U.S. students having been bullied. Pilot Pen’s ongoing partnership with the nation’s leading anti-bullying prevention organization, STOMP Out Bullying is designed to help “Erase Bullying For Good,” for the fourth consecutive year. The goal of this campaign is to raise awareness of this serious issue, helping to ensure that parents, educators and students are aware of the valuable resources available to those in need of support. As part of the effort, Pilot is donating 10 cents from every specially-marked package of FriXion Clicker erasable gel ink pens purchased during the back to school period, to support STOMP Out Bullying. Pilot is committed to donating $325,000 to the organization.
To view the multimedia release go to:
https://www.multivu.com/players/English/8342451-pilot-pen-stomp-out-erase-bullying-for-good/
DEWALT, a leading manufacturer of industrial power tools, hand tools, storage solutions, and accessories, today announced a partnership with The Statue of Liberty-Ellis Island Foundation, Inc. to support the construction of the Statue of Liberty Museum. The museum, which is scheduled to be completed in 2019, will allow millions more visitors to enjoy the Statue of Liberty experience and be inspired by her history and message of freedom and opportunity.
To view the multimedia release go to:
https://www.multivu.com/players/English/8263954-dewalt-statue-of-liberty-museum-liberty-island/
Cole Haan, the iconic American lifestyle brand and retailer, is excited to announce their partnership with three extraordinary stylists – Karla Welch, Simone Harouche, and Erin Walsh – to collaborate on a one-of-a-kind limited-edition collection for Fall 2018.
These three renowned stylists brought a unique and specialized purview to six iconic Cole Haan silhouettes, through which a final collection of 16 stunning designs were created. Karla Welch, applied her design aesthetic which blends modern minimalism, structured sophistication and effortless cool in the customization and design of each silhouette to create a chic capsule featuring the Vesta pump - a favorite style that transitions seamlessly from day to night. Erin Walsh, known for bringing an elegant editor’s eye to every look, used the Vesta pump as a foundation to integrate the whimsical style she’s famous for. Finally, Simone Harouche, a stylist who has been credited with creating some of pop culture’s most iconic looks, worked with Cole Haan to re-imagine the GrandExpløre All-Terrain Hiker.
To view the multimedia release go to:
https://www.multivu.com/players/English/8393051-cole-haan-fall-2018-collaboration-celebrity-stylists/
Holland America Line is introducing Rolling Stone Rock Room, a new classic rock club developed in partnership with Rolling Stone, the world’s leading authority in music. Rolling Stone Rock Room lets cruisers step into a unique experience as a live band chronicles rock history as they kick out iconic hits by favorite rock stars.
Rolling Stone Rock Room will debut as part of the innovative Music Walk area on Holland America Line’s when it joins the fleet in December 2018 and Koningsdam that same month.
To view the multimedia release go to:
https://www.multivu.com/players/English/7999955-holland-american-line-rolling-stone/
As part of LG SIGNATURE’s official partnership with the LPGA Evian Championship, the company hosted a culinary challenge featuring European star chefs. LG SIGNATURE – LG Electronics’ ultra-premium home appliance brand which offers innovative technology infused with the Art of Essence – invited several world-class chefs to create their own unique dishes under the theme of that reflected their essence as a chef. The challenge was filmed as part of a content series with a new episode broadcasted every day at the 2018 Evian Championship which was held from September 13-16.
To view the multimedia release go to:
https://www.multivu.com/players/English/8405551-lg-signature-chefs-evian-championship/
Holland America Line is building on its popular collection of immersive culinary-themed FOOD & WINE® EXC Tours (shore excursions) with the addition of 20 new tours throughout Asia, Australia, New Zealand and Canada & New England.
Developed in partnership with FOOD & WINE magazine, Holland America debuted 23 excursions earlier this year on select cruises in the Mediterranean and Northern Europe that explore food, wine and culture in some of the world's hottest gastronomic locales. During these exclusive tours, guests take hands-on cooking classes with top restaurant chefs, go on culinary walking tours, visit wineries, sample authentic street food, explore local hideaways and more.
To view the multimedia release go to:
https://www.multivu.com/players/English/7999954-holland-america-line-food-and-wine-culinary-tours/
Consumers today value both the convenience of shopping online & the assurance and expertise that a trusted retail chain has to offer. In India 14% people who need vision correction end up not buying eyewear because they find the buying journey very complicated & inconvenient. Keeping this in mind, Titan Eyeplus has launched a strategic partnership with the country’s E-commerce giant – Flipkart. During the upcoming Big Billion Day, a customer buying a frame on Flipkart can walk into any of the 500+ Titan Eyeplus stores and get a lens free.
This winning combination will allow the customer to choose from a wide variety frames from the comfort of his home, and walk into an Eyeplus store to complete the purchase. Choice of frame is driven by style which is more personal and does not need technical help. On the other hand, lenses are more technical and need to be customized by a customer’s lifestyle. Intervention of an optometrist ensures the best solution. With this partnership both the players are together ensuring best optical shopping experience.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8423751-titan-eyeplus-reinvents-omnichannel/
Saquon Barkley has been running for big yards on the field this season, and now off the field the New York Giants rookie is running on Dunkin’. Dunkin’, the official coffee of the New York Giants, today announced a new partnership with running back Saquon Barkley. As part of a one-year promotional campaign, Barkley will now be featured in a series of Dunkin’ advertisements and promotions throughout the New York Metro Area.*
An instant fan favorite, Barkley will appear in a variety of Dunkin’ advertising, social media and live events beginning during the current NFL season. Kicking off with a series of video spots supporting Dunkin’s entirely new espresso experience, Barkley will promote various Dunkin’ food and beverages that keep Giants fans running all day long, such as the brand’s signature coffee & espresso beverages, baked goods and limited-time offer breakfast sandwiches.
To view the multimedia release go to:
https://www.multivu.com/players/English/8454451-dunkin-new-york-giants-running-back-saquon-barkley/
2018 has seen extensive health-focused merger and partnership activity, with nearly 840 deals announced as of Q3. Players new to the industry are driving innovation in the traditionally cautious health and life sciences sectors, with unanticipated and innovative alliances poised to revolutionize health care. McDermott Will & Emery is at the forefront of this activity, helping progressive leaders redefine and navigate the health care landscape through Collaborative Transformations – game-changing partnerships that drive bold and creative business solutions.
To view the multimedia release go to:
https://www.multivu.com/players/English/8207752-mcdermott-innovative-partnership-business-collaborations/
