Activision Publishing, Inc. (Nasdaq: ATVI) announced today the worldwide debut of Skylanders Spyro’s Adventure, an entertainment breakthrough for the toy and video game industries. Through an innovative use of technology, the game allows players to transport real-world toys into virtual worlds of adventure through the “Portal of Power™.” These “toys with brains” can come to life inside the game in connection with multiple gaming platforms, as well as on handheld gaming devices, mobile devices and on the web, remembering achievements and level-ups wherever they go. This marks a wholesale change in the interaction between toys and video games, opening up new possibilities and revenue streams for both industries.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/skylandersgame/48523/
The Take Me Fishing™ campaign knows that unforgettable memories are rarely made in front of the TV or while playing the latest video game simulating “real-life.” That’s one reason why during National Fishing and Boating Week — June 4 – 12 — Take Me Fishing™ is urging kids, families and outdoor adventurers to celebrate summer the “old-fashioned way” — by getting outside and making some real memories on the water. To sweeten the pot, they’re even offering up a trip for four in the 'Memories on the Water' video contest on Facebook!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/takemefishing/50151/
Save the world, create your own animal morph and play games! The hit book series Animorphs now has a site your kid can visit for fun. Scholastic has provided fun reading for children for years. Now your kids can do more than just read the books, they can spend time interacting with characters and playing free online games! http://scholastic.com/animorphs Kids can read the books, play the game, have some fun! Children, Pre-Teen, Moms, Action Adventure, Children’s Sci-Fi, Children’s Fantasy, ages 7-12
CVS Caremark and Children’s Hospital Boston will celebrate a mutually significant milestone at Fenway Park this evening. Just prior to the Boston Red Sox/Baltimore Orioles game, the two will recognize hitting the $1 million mark in funds donated to the Hospital by CVS Caremark for children with disabilities. The relationship that brought them to this point spans more than five years and focuses on a shared commitment to helping children with disabilities. Monies donated derive from the CVS Caremark Charitable Trust and the CVS Caremark All Kids Can Program and support the Hospital’s Cerebral Palsy Program and its Center for Communication Enhancement.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52103-cvs-caremark-reaches-1-million-in-donations-children-s-hospital-boston
Blu Homes (www.bluhomes.com), a leading designer and manufacturer of beautiful, green, precision-built homes, announced today the launch of the Configurator™. The Configurator allows users to style, visualize and spend time in their own Blu Home in real-time, using a 3-D game-play format. Once a homeowner has completed the design of her choice, Blu then builds each home directly from the client’s 3-D custom model, using precision tooling and trained craftsman in its climate-controlled factory. Anyone can access the Blu Configurator for free at bluhomes.com/configurator and begin customizing a Blu home today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/40402-blu-homes-launches-home-configurator-3-d-visualization-customization-tool
Global superstar and Grammy award winner Enrique Iglesias will perform LIVE for The Salvation Army’s 15th annual Red Kettle Kickoff during halftime of the Dallas Cowboys Thanksgiving Day game against the Miami Dolphins at 3:15 CST on the CBS television network. The nationally televised performance launches The Salvation Army’s 120th annual Red Kettle Campaign, which began on the wharf in San Francisco in 1891 and has spread worldwide to raise money for people in need. Last year, the campaign recorded a record $142 million, mostly in small denomination donations from holiday shoppers. This year, the nation’s oldest and longest running fundraiser will continue to expand its partnerships and use of technology to give donors and volunteers more ways to help others.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52629-salvation-army-s-red-kettle-campaign-120th-anniversary-dallas-cowboys
Callaway Golf Company (NYSE: ELY) today announced the February 17th worldwide availability of its much-anticipated RAZR Fit™ Driver and RAZR Fit™ Fairway Woods. Building on 29 years of club making excellence, Callaway’s RAZR Fit line of woods represents the Company’s most advanced products to date. By combining the performance benefits gained from several proprietary technologies with an easy-to-understand, adjustable hosel — plus moveable weights to promote draw or neutral ball flight — Callaway is empowering players around the world to dial in their game with RAZR Fit. Marking a new standard in performance customization, RAZR Fit’s straightforward adjustability delivers optimum performance and real results for every golf swing.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/46341/
http://www.dracoders.com Dracoders and Bitween proudly presents Kroco Gems, the most original and addicting puzzle game of 2012, soon available for iPhone and iPad Kroco's 3d model, animations and compositing by Daniele
Callaway Golf Company (NYSE: ELY) today announced the March 2nd worldwide availability of the all-new HEX Black Tour™ golf ball. The product of a multi-year Research & Development enterprise, Callaway’s HEX Black Tour features a host of new and proprietary technologies that differentiate this ultra-premium golf ball from every round, white, dimpled, 1.620-ounce ball in the game. The engineering advancements—including an innovative dual-core construction, an exceptionally durable cover material and revolutionary HEX Aerodynamics—combine to deliver a five-piece golf ball with better Spin Separation and all-around performance characteristics than any previous introduction from Callaway.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/46343
http://www.lyracis.com http://www.twitter.com/lyracis http://www.facebook.com/lyracis http://www.youtube.com/lyracistv 'Speakerphone' is the Brand New Official Video From Lyracis. Directed by The Moon Runners.Produced by Andy Price and pontus hjelm and co produced by Josh Newell Introducing Lyracis....rapper, singer, dancer, songwriter & producer. Embraced early on by Choice FM, Kiss FM & BBC's 1Xtra; Lyracis gained playlist spots as an unsigned artist. The buzz grew quickly and Lyracis was invited to perform as support for a range of artists including Chris Brown, Pit Bull, Sean Kingston, Ne-Yo, Lemar, Estelle, Ja Rule, Chingy, The Game, Donnell Jones and Ciara. After a period of being mentored Beyoncé's father Matthew Knowles, Lyracis began experimenting with various sounds, as well as collaborating with other artists and producers. Lyracis is currently unsigned and working on new material.
http://www.musicmarketingclassroom.com/partners How to work in the music business is a conversational and eye opening guide to getting set up in the music game through the back door. Video homepage: http://youtu.be/bCHRarbpH8I
Starting March 26, cola lovers everywhere will be invited to get a first taste of new Pepsi NEXT, a game-changer in the cola category and the first to deliver real cola taste with 60% less sugar than Pepsi-Cola.
“We’re on a mission to get consumers to experience the real cola taste of Pepsi NEXT for themselves,” said Angelique Krembs, Vice President TM Pepsi Marketing. “We’re excited that after years of research and development, we’ve unlocked the great taste of Pepsi NEXT, the choice for consumers who want real cola taste with less sugar.”
Research has shown that there is a segment of consumers who are resistant to both regular, full-sugar cola and diet cola offerings. These consumers love the taste of Pepsi but they don’t believe you can achieve full-flavor taste with a diet cola. The launch of Pepsi NEXT is intended to fulfill this unmet need in the category.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54979-pepsi-next
