New entertainment integrations and social media initiatives move the “ugly truth” campaign into a new phase this month, further seeding important tobacco-related facts and messages with teens and young adults. The latest advertising campaign from truth – the nation’s largest youth smoking prevention campaign – features its first television ads since 2010, and a host of marketing and digital tools to educate and connect with teens and young people through a range of digital media initiatives and entertainment integrations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62254-truth-campaign-gets-uglier-entertainment-integrations-expand-conversation
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To coincide with the start of a new school year and Attendance Awareness Month, the Ad Council and U.S. Army are releasing a series of new public service advertisements (PSAs) addressing the importance of regular school attendance in middle school in order for students to stay on course to graduate high school. Created pro bono by Publicis Kaplan Thaler, the PSAs illustrate the fact that every absence, in any grade, excused or not, can negatively impact a child’s academic achievement and put their high school graduation at risk. To help parents keep track, two tools are being offered on the campaign website: a “Text2Track” mobile SMS program and a redesigned Attendance Calculator.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63028-ad-council-boost-attendance-absences-add-up
India is already the world’s sixth-largest market for machine tools, which is why it is under the spotlight at this year’s EMO Hannover fair. Metal certainly seems to be among the hard factors underlying the positive outlook for the Asian subcontinent.
The machine tools industry goes to considerable lengths to minimize the environmental impacts of the products it makes and uses. For instance, it invests heavily in special machine coolant cleaning systems that prolong coolant life and conserve energy.
According to a new AARP poll1, almost three out of ten people who are caring for a loved one say their life has changed since becoming a caregiver. More than one in five says their weight, exercise, or social life has suffered.
To illustrate the complexity and help the 42 million sons and daughters, friends and spouses caring for parents and loved ones see themselves as caregivers, AARP and the Ad Council are unveiling a new suite of Public Service Advertisements (PSAs) as part of their Caregiver Assistance campaign. The PSAs will be distributed today as part of National Family Caregivers Month (November) and direct caregivers to tools and resources to help cope with their daily responsibilities at aarp.org/caregiving.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63968-ad-council-aarp-caregiver-assistance
When it comes to innovation from the car world, the place to catch it all is the SEMA Auto Show in Las Vegas. Tens of thousands of automotive professionals from around the world descend on the city to check out the latest and greatest car gadgets, products, tools and news.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63835-sema-auto-show-2013-las-vegas
UBM Tech makes its biggest move yet towards reinventing technology media with the announcement of a new community-driven InformationWeek. Combining the brand’s world renowned content, over 200 new expert contributors, fresh content-sharing tools, and a proven, editorially-facilitated engagement platform, the iconic 34-year old media brand is unlocking the ability for its community members – senior IT professionals – to digitally connect around the most pressing market issues they face. Users will be able to freely share ideas, gather peer feedback, and ultimately help shape the future of the technology market. Start engaging at InformationWeek.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/64283-informationweek
They say it’s the thought that counts. However, more than half of all holiday shoppers are expected to return gifts, according to a recent national survey. Fortunately, Wahl, a leader in men’s grooming and personal care, has a holiday lineup designed with staying power. The company’s latest offerings consist of budget-friendly gifts for everyone on the list, including new lithium-ion-powered grooming tools, temperature-therapy massage solutions and odor-fighting products for pets.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64839-wahl-holiday-lineup-men-s-grooming-and-personal-care
Tektronix, Inc., the world's leading manufacturer of oscilloscopes, today announced the MDO3000 Series of Mixed Domain Oscilloscopes. The ultimate integrated oscilloscope that includes a spectrum analyzer, logic analyzer, protocol analyzer, arbitrary function generator and digital voltmeter, the MDO3000 clears the design bench of costly, specialized equipment and provides the tools needed to test and debug virtually any embedded design. In addition, Tektronix has developed the MDO3000 to be completely customizable enabling customers to select the functionality and performance needed now -- and later.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64808-tektronix-integration-breakthrough-six-instruments-one-oscilloscope
AARP Travel (travel.aarp.org/welcome), a new travel website launching today, offers a one-stop online experience that helps users take their travel ideas from dream to destination.
With personalized trip planning tools like Trip Finder and Map Explorer, website visitors can put together the type of trips they want, get travel tips from noted travel expert and AARP Travel Ambassador Samantha Brown and read hundreds of articles and information on enticing destinations near and far. AARP\'s free site is designed to help consumers get the most out of every trip.
To view Multimedia News Release, go to http://www.multivu.com/players/English/66070-aarp-new-travel-website/
Apple® and Samsung® smartphones transform from tech tools to fashion accessories with the latest innovation from OtterBox®, the No. 1-selling smartphone case in the United States.* Artful style and premium protection collide with Symmetry Series™, now available for the iPhone® 5/5s, iPhone 5c and GALAXY S® 4.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/66065-otterbox-symmetry-series-flashes-fashion-for-apple-samsung-phones
