If sustainability is a journey, Frei Brothers Reserve has covered quite a bit of ground over the past year, expanding its sustainability focus from what’s in the bottle to the bottle itself. New earth-friendly packaging is showing up in stores now, just as the winery releases its first-ever “Earth Day Report.” The report shares how far Frei Brothers has come — and how far it wants to go — in its pursuit of “preserving natural resources without compromising the integrity of the wine.”
The line-up of eco-upgrades for the brand includes bottles that use less glass, corks that use more of the tree, and capsules and labels that create less waste.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55463-frei-brothers-reserve-sustainable-packaging-earth-day-activities
Honda unveiled the 2013 Crosstour Concept today at the New York International Auto Show (NYIAS), providing the first official glimpse of a more capable looking exterior styling direction for the luxurious mid-size CUV. Set to go on sale this fall, the Crosstour’s defined lines will resonate more clearly with the active consumers that form the largest portion of the premium crossover segment. The 2013 Crosstour V-6 will feature improved fuel economy thanks to its new 6-speed automatic transmission, while both four-cylinder and V-6 versions will benefit from a host of safety and visibility upgrades.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/honda/54312/
Duda Farm Fresh Foods announces that it has donated eight salad bars to the Seminole County Public School District as part of the United Fresh Produce Association Foundation and first lady Michelle Obama’s “Let’s Move Salad Bars to Schools” initiative. The salad bars will be available to more than 16,000 school children and will offer a variety of fresh vegetables and fruits as part of their school lunch program. Duda is also leading an effort to encourage others to contribute to this important initiative with the goal of placing salad bars in every school in the Seminole County Public School District.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55208-duda-farm-fresh-foods-donates-salad-bars-seminole-county-public-schools
Today new Pepsi NEXT, the first cola to deliver real cola taste with 60% less sugar, unveiled the world’s first “Internet Taste Test”, a digital incarnation of the product’s premise, “Drink it to Believe it.”
The Internet Taste Test, a unique experience on www.facebook.com/pepsinext, invites cola lovers to opt in for a chance to watch themselves “taste” new Pepsi NEXT through the power and humor of improv. Funny or Die comedians and actors will do their best impressions of selected consumer and notable personalities’ “online personas” trying Pepsi NEXT, using relevant information from their profiles, such as recent “experiences” and “likes.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55531-pepsi-next-internet-cola-taste-test-drink-it-to-believe-it-funny-or-die
For millions of Titanic fans around the world, the city that built the most famous ship on the planet is now Europe’s new must-see destination.
Titanic Belfast, the world’s largest Titanic visitor attraction has opened in Belfast, Northern Ireland, on the site where the ship was designed, built and launched. March 31st is also the same date on which RMS Titanic was completed in 1912 and the same day her first keel plate was laid in 1909.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53800-tourismireland
Last night, Paris Hilton, Slash, will.i.am, Joe Jonas and a whole host of other superstars helped launch Sydney’s newest nightlife venue – Marquee – The Star, Sydney, a joint partnership between Echo Entertainment and Tao Group.
Over 1,000 party-goers were the first to enjoy the new venue as they partied into the night with electrifying performances by Dutch DJ Afrojack and Redfoo from electro pop duo LMFAO.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55393-marquee-nightclub-opens-at-the-star-sydney-with-tao-group-noah-tepperberg
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Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
The makers of Quaker State®, the motor oil well known for providing durable protection, have announced the first Quaker State Cash Back Program recipient of 2012. Honored for his dedication to the brand and its products, Paul King of Louisville, Kentucky, has been awarded $3,000, the maximum payout amount under the program, for his commitment to Quaker State motor oil. Plus, he gets to keep his truck! Paul qualified by regularly using Quaker State motor oil at his vehicle’s manufacturer-recommended service intervals and hitting 300,000 miles on his 2000 Chevrolet Silverado.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55384-quaker-state-cash-back-program-recipient-mileage-milestone-2012
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In the afternoon of Wednesday 21 March, Mrs Anna Komorowska, First Lady of Poland, will open the Keukenhof International Flower Exhibition in Lisse accompanied by Her Royal Highness Princess Margriet of The Netherlands.
In the period from 22 March to 20 May 2012, a colourful tribute will be paid to Poland, an important export market for flowering bulbs. Poland-Heart of Europe is the theme for Keukenhof 2012. Highlights this year are the exhibition Surprising Poland, the flowering bulb mosaic of Frederic Chopin and a special theme route.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53795-keukenhof
Newly formed entertainment company The Mogue Collective announces the launch of Dance2LAX: a non-competitive dance workshop featuring eight classes by world famous choreographers Brian Friedman (X-Factor; Britney Spears), Laurie Ann Gibson (Lady Gaga), Gil Duldulao (Janet Jackson) and UK based Sisco Gomez (So You Think You Can Dance), also boasting celebrity host Carmit Bachar from the original Pussycat Dolls. The two-day intensive event will be held for the first time in London at the Hilton Metropole Hotel, Monarch Ballroom, April 7th and 8th 2012. A live showcase performed in a pop concert atmosphere and an exclusive VIP party at Minako at the Met will round out the weekend.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53793-dance2lax
