To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51918-bare-escentuals-be-a-force-of-beauty-blind-casting-call
The Racer’s Group, one of the most successful sports car team’s in the world over the last 15 years, launched its new social media and digital initiative this week heading into Saturday’s inaugural Baltimore Grand Prix. The professionally produced video (http://vimeo.com/28340908) features TRG’s two-car Porsche 911 GT3 Cup effort that is making a run at the Series GTC class championship. It was shot at its most recent American Le Mans Series race at Road America.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52001-new-trg-social-media-video-features-run-for-championship
Emmy® and Tony® award-winning actress Blythe Danner and Amgen (NASDAQ:AMGN) today launch Act 2 Reduce Fractures™, an educational campaign for women with postmenopausal osteoporosis at increased risk for fractures. Earlier this year, Danner was diagnosed with postmenopausal osteoporosis at increased risk for fractures and wants to encourage women like her to educate themselves, take action and speak to their doctors to learn all they can about helping to strengthen their bones. The campaign is being supported by American Bone Health, the Global Healthy Living Foundation and the Older Women’s League.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amgen/48052/
A page turning, timely novel that perfectly captures the anxieties of plunging into the criminal underworld and the zeitgeist of the recession generation, Mule is about young people trying to make do in a moment when the American Dream they never had to believe in, because it was handed to them, fully wrapped and ready to go at the take out window, suddenly vanished from the menu. Learn more about this book here, http://bit.ly/o7MZ3v and its author here, http://www.tonydsouza.com/ fiction
November 1958, the National Horse Show at Madison Square Garden. Into the atmosphere of wealth and tradition comes the most unlikely of horses, a drab former plow horse named Snowman, and his rider, Harry de Leyer. They were the longest of all longshots, and their win was the stuff of legend. Learn about the book here, http://bit.ly/n5lyHT Learn about this author here, www.elizabethletts.com Non Fiction
EPIX, the premium entertainment channel, video-on-demand and online service will take subscribers back in time with the Seth MacFarlane (concert) musical experience this fall. Premiering September 24th on EPIX and EpixHD.com, the sold-out live performance of his upcoming album Music is Better than Words was shot with special guest Sara Bareilles at the ultra-hip Club Nokia in Los Angeles.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51644-epix-seth-macfarlane-music-is-better-than-words
Love survives death. Kathleen swore she’d return to those she was forced to leave too soon. Reborn, she carries a terrible purpose. Shadowman broke every rule to have Kathleen in life. Now he defies the angels to find her in death. Even if it means building a gate to Hell. Learn about the book here, http://bit.ly/n9xGde Learn about this author here, http://bit.ly/r77gwj Paranormal romance, Dark fantasy
He walked out to meet the sun. He was ready to die and hold on to his honor. She pulled him back and he would never forgive her. From New York Times bestselling author Christine Feehan comes the darkest of her Carpathians and a lifemate that will surprise more than just our dark hero. The only thing that stands between the dark and the abyss is love. Now he must choose the side he will fall into. Dark Predator by Christine Feehan. http://www.christinefeehan.com Paranormal Romance
LG Text Ed was in session this weekend at BlogHer '11, the world's largest conference for women in social media, which was held on Aug. 4–6 in San Diego. At the LG Lounge, attendees learned about the LG Text Ed program, a comprehensive educational campaign that addresses teen mobile phone misuse and provides parents with valuable resources so they can teach responsible phone use to their children. Offering a candid opportunity to learn how parents can best tackle potentially dangerous mobile phone behaviors, LG created a unique chance for bloggers to hear from LG Text Ed advisory council members, actress Jane Lynch and best-selling author Rosalind Wiseman.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lg-mobile/51241/
CBI Polymers Inc., the U.S.-based innovator of DeconGel® nuclear decontaminant, announced today the collaborative effort to remediate radiation from the campus of the Asahimachi Baptist Church and Little Lamb Kindergarten in Fukushima, Japan, in a project CBI Polymers calls “Restore Playtime.”
CBI Polymers donated its DeconGel® nuclear decontaminant and the manpower to apply the blue gel to the affected areas of the school. Once dry, the gel was peeled away, taking harmful radiation with it.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cellular-bioengineering/46957/
Allison Chamberlain thought she was doing everything God required of her-but as her journey continues in the second book of The Reluctant Prophet series, she might have to let go of everything she loves to follow the call. Learn about the book here, http://bit.ly/ptF9vF Learn about this author here, http://www.nancyrue.com/ Christian Fiction
