Shake Weight, the nation’s most talked about, best-selling and most parodied fitness craze, is the centerpiece of a newly-released independent study that proves the world-famous arm-sculpting device is no laughing matter.
FitnessIQ, marketers of the Shake Weight, today disclosed findings of a scientific study conducted by Dr. Jeffrey M. Willardson, an Associate Biomechanics Professor at Eastern Illinois University (EIU). The study evaluated the effects of incorporating a six-minute Shake Weight routine in the warm-up sessions of three Division I collegiate athletic teams, measuring the device’s impact on performance. The study demonstrated that athletes across all three sports, including baseball, volleyball and soccer, improved reaction time by 10% to 17%.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/fitnessiq/50394/
Dove® gave one real woman the once-in-a-lifetime opportunity to get a taste of what celebrities experience on ABC’s “Dancing with the Stars.” Real woman Kristi Herman was selected from the nearly 1,500 women who entered the Dove® Close-Up Challenge. She received a week of professional dance training and got her skin ready for the spotlight with Dove® VisibleCare™ Body Wash, a revolutionary new line of body wash that actually gives women visibly more beautiful skin in just one week. Herman will have the ultimate spotlight moment when she shows off her new moves and beautiful skin in a Dove®-sponsored TV spot airing in a commercial break during the season finale of “Dancing with the Stars” Monday, May 23 (8:00 p.m. ET) on ABC.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dovecloseup/49743/
The new BMW 1 Series M Coupé heralds the introduction of a high performance sports car into a compact design that extends the BMW M portfolio and paves the way for a wider audience to appreciate M car ownership. Its stunning performance is derived from the race-bred powertrain, controllable, agile and exploitable chassis of the legendary M cars that have come before it. The finest materials and components, and an attractive, sporty design will ensure it takes a deserved place among the legendary M car icons.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bmwuk/48913/
Pantene le pone leña al fuego con una emocionante campaña de publicidad en la que figura una de las mujeres más deseadas de Hollywood: la actriz Eva Mendes acaba de ser nombrada la nueva estrella embajadora de Pantene. A partir del mes de julio del 2011, aparecerá en todos los elementos de la campaña de mercadeo integral de la marca, incluyendo los anuncios impresos y de TV, los carteles dentro de las tiendas, anuncios i-Media y la campaña de relaciones públicas de la empresa, apoyando la colección de productos Breakage to Strength (que se especializa en cabello de quebradizo a fuerte).
Para mas, va a http://multivu.prnewswire.com/mnr/pantene/49647/
Baskin-Robbins, the world’s largest chain of ice cream specialty shops, invites guests to celebrate its fifth annual 31 Cent Scoop Night on Wednesday, April 27, 2011 from 5 p.m. – 10 p.m. at stores nationwide. During the event, Baskin-Robbins is thanking its guests by reducing prices of its 2.5 oz. ice cream scoops to 31 cents. The iconic brand is also “Scooping up Thanks for Our Firefighters” with a $100,000 donation to the National Fallen Firefighters Foundation (NFFF). During 31 Cent Scoop Night last year Baskin-Robbins scooped more than 4 million ice cream cups and cones!
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/baskinrobbins/49746/
The fourth annual HGTV Green Home Giveaway opens for entries on Thursday, April 14, at 9 a.m. ET and runs through Thursday, June 2, at 5 p.m. ET. One lucky, randomly-selected winner of the home can look forward to living in a modern prairie-style, single-family home located in the Stapleton community of Denver, an eco-progressive community created on the site of the city’s former airport. Uniquely styled and environmentally friendly, the 2,400-square-foot, custom-built home is part of a grand prize package that includes $100,000 and a 2011 GMC® Terrain®. Viewers who want an insider’s peek at the fully-furnished home can tune in to watch the HGTV Green Home 2011 special premiering on Saturday, April 16, at 8 p.m. ET/PT.
To view Multimedia News Release, go to http://www.multivu.com/players/English/48072-HGTV-Green-Home/
Die Bewerbungsgesellschaft München 2018 und ihr Nationaler Förderer Allianz SE setzen ihre im Dezember gestartete Informationskampagne „Living Bid Book“ fort. Im Rahmen einer moderierten Gesprächsrunde wurde die zweite Videodokumentation zum Thema „CO2 Kompensation“ der Öffentlichkeit vorgestellt.
Die Videodokumentation „CO2 Kompensation“ zeigt die Ziele und wichtigsten Bausteine im Rahmen des Umweltkonzeptes der Bewerbung Münchens anhand einiger konkreter Beispiele auf und erläutert ihre Bedeutung für die Region und für Deutschland – auch nach 2018.
Today from 7 a.m. to 12 p.m. (Pacific Time-US), surgeons from the Swedish Orthopedic Institute will offer people the opportunity to see a knee surgery in a way that has rarely been done before by a health-care system. Sean Toomey, M.D., an orthopedic surgeon, will repair the knee of a 70-year-old male patient, while it is streamed live online. The webcast will be moderated by orthopedic surgeon James Crutcher, M.D. The patient, identified by Dr. Toomey as a candidate for a partial knee replacement procedure, volunteered and consented to have his minimally invasive knee resurfacing surgery streamed on the Internet.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/swedish/49172/
Are you ready for your close-up? Dove® is giving one real woman the ultimate close-up experience – a chance to show off her skin in a TV spot that will air during the season finale of ABC’s “Dancing with the Stars.” The Dove® Close-Up Challenge is a once-in-a-lifetime opportunity for a real woman to get a taste of what celebrities experience on the show. It celebrates the launch of Dove® VisibleCare™, a revolutionary new line of body wash that actually gives women visibly more beautiful skin in just one week. Actress and former “Dancing with the Stars” contestant Jennie Garth will announce the contest in a Dove®-sponsored TV spot airing during the Oscars telecast, LIVE Sunday, Feb. 27 (8:00 p.m. ET) on the ABC Television Network.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dovecloseup/48610/
Burberry streamed its Prorsum Womenswear Autumn Winter 2011 collection to its widest audience yet, live from a new venue in London's Royal Park of Kensington Gardens
The show which took place earlier today was attended by over 1000 guests including Burberry CEO Angela Ahrendts, Rachel Bilson, Kate Bosworth, Alexa Chung, Stella Tennant, Maggie Cheung, Douglas Booth, Jamie Hince, Alison Mosshart, Anna Wintour, Samantha Cameron, Mario Testino, Laura Haddock, Lily Donaldson, Sam Clafin, Tom Hughes, Carl Barat, Sacha M'Baye, Alex Watson, Julia Restoin Roitfield, Daisy Lowe, Alice Dellal, Josh Beech, Sophie Kennedy-Clark, Jacob Young, Poppy Delevingne, Matthew Beard, Kelly Sotherton, Pippa Wilson, Nick Rhodes and Simon Le Bon and Burberry Acoustic musicians Misty Miller, Johnny Flynn, Rory Cottam, Gwilym Gold, Karen Anne, George Craig and Sam Beeton all of whom wore Burberry.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/burberry/47606/
This Black History Month, the United States Marine Corps (USMC) is launching a new multimedia campaign entitled “Where I’m From,” showcasing communities that Marines proudly call home. The campaign asks Marines to share why they choose to defend the nation and what about their hometowns they find most inspiring. The “Where I’m From” creative includes television, print, online display and mobile and will be featured nationwide during the month of February.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/marines/48423/
