The bold and thrilling quest to finally understand the brain—and along with it our mental afflictions, from depression to autism—by a rising star in neuroscience
Sebastian Seung, a dynamic young professor at MIT, is at the forefront of a revolution in neuroscience. He believes that our identity lies not in our genes, but in the connections between our brain cells—our own particular wiring. Seung and a dedicated group of researchers are leading the effort to map these connections, neuron by neuron, synapse by synapse. It is a monumental effort—the scientific equivalent of climbing Mount Everest—but if they succeed, they will uncover the basis of personality, identity, intelligence, memory, and perhaps disorders such as autism and schizophrenia. Seung explains how this new map of a human “connectome” might even enable us to “upload” our brains into a computer, making us effectively immortal.
Connectome is a mind-bending adventure story, told with great passion and authority. It presents a daring scientific and technological vision for at last understanding what makes us who we are, both as individuals and as a species. Find out more here, http://bit.ly/yEBoyq Non-Fiction
Pregnancy is an exciting time filled with hopeful anticipation, and most pregnancies are uneventful and result in healthy babies. Pregnancy, however, is not entirely without risk, leading some expectant parents to worry about birth defects and whether they’ll give birth to a healthy baby.
Many birth defects are minor and easily treated. But about one in every 33 babies is born with a major birth defect, according to the Centers for Disease Control. Major birth defects may have a serious impact on development, functional ability and overall health. Throughout January, which is Birth Defects Prevention Month, BeSmartBeWell.com highlights pregnancy risks and preventable birth defects. At BeSmartBeWell.com medical experts, and real-life expectant moms, like Sharon, share information to help lower the risk for birth defects.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/birthdefects/50829/
Health leaders around the world today will acknowledge an important achievement in the fight against polio as India marks one year since the last recorded case of wild poliovirus in the country.
This success is the result of the Government of India’s hard work and great partnerships with Rotary International, Centers for Disease Control and Prevention, WHO and UNICEF as well as millions of volunteers, health workers and community leaders.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49366-gates-foundation-commends-india-on-one-year-polio-free
Sarah Ockler’s new novel, BITTERSWEET is a story about baking, family and learning how to survive High School! Learn more about this book http://bit.ly/zhiyed Learn more about this author http://sarahockler.com/ YA
Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
Lapponia Jewelry is undergoing a global renaissance. Today’s strong women want to express themselves with our beautiful designs. Lapponia Jewelry is inspired by the rugged nature of northern Finland. This close bond with the nature of the north is brought to life in our new brand experience, the Art of Expression video, and our overall marketing strategy, The Silent Language of Nature.
The Lapponia brand video combines stunning images of northern nature with another source of Finnish pride, the internationally renowned musical talent of the band Apocalyptica and their song Sacra. The video tells the story of Lapponia’s origins, presenting the artists’ source of inspiration for those who have never had the opportunity to experience the exotic beauty of northern Finland.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52795-lapponia
They’ve been dubbed the “Sandwich Generation”–middle-aged people caring for aging parents while still taking care of their own children. Pulled in many directions, these family jugglers are at risk for stress, depression and other health problems. Older adults are the fastest growing segment of the U.S. population; 10,000 people turn 65 every day. This will continue for nearly 20 years, and that means more and more people will find themselves aiding their aging parents.
Throughout November, which is National Family Caregiver Month, BeSmartBeWell.com sheds light on the challenges of caregiving and the particular issues facing the Sandwich Generation. At BeSmartBeWell.com, siblings Chris and Ann share their story of juggling jobs, family and caring for elderly parents.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/caregivingparents/50827/
AQUA: A Journey into the World of Water is a multisensory experience for the whole family. Discover the story of water and its importance in our lives as you are taken through a journey of water installations and visual effects.
Be immersed in an adventure around the world, in which you are both actor and spectator, surrounded by 360º screen projections. And be inspired by the visual spectacle of AQUA to make a pledge to save water for the planet.
AQUA is a 30-minute timed show with ANMM guides to take you through this unique experience created by ONE DROP, an initiative of Guy Lailberté, Founder of Cirque du Soleil®.
http://www.onedrop.org/en/default.aspx
Only in Australia at the Australian National Maritime Museum, Darling Harbour from 3 December 2011 - 26 February 2012.
http://www.anmm.gov.au/aqua
You've never experienced water like this!
Join us on Facebook to WIN great prizes while AQUA is at the museum.
http://www.facebook.com/anmmuseum
Thanks to our principle partner Sydney Catchment Authority.
http://www.sca.nsw.gov.au/
Cairn Story for iPhone is a unique mobile app for adventure travelers like trekkers, hikers, bikers or skydivers and of all kind who want a better way to easily and conveniently document and share their travel experiences with friends and relatives.
It’s never too late to find love. Just ask 90-year-old Molly Holder and 82-year-old Ed Nisbett who got married in June and are now enjoying a Dream Honeymoon courtesy of the Super-Inclusive Breezes Grand Negril Resort & Spa in Jamaica. The newlyweds met last November in what many might consider a modern day love story – on Match.com, one of the world’s largest online dating companies, and set an inspiring example for people of all ages that love may be just a few clicks away.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53179-match-com-dream-honeymoon-from-breezes-grand-negril-resort-spa-jamaica
On November 17, millions of Americans will mark the American Cancer Society’s 36th annual Great American Smokeout by giving up smoking for the day, and maybe for good. Because smoking can trigger asthma symptoms in children, quitting is an important first step toward protecting kids’ health. BeSmartBeWell.com tells parents the steps they can take on the Great American Smokeout, and every day of the year, to lower the risk for childhood asthma.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childhoodasthma/50826/
