STOUFFER’S FIT KITCHEN, creator of protein-packed, premium-quality frozen meals, once again teamed up with baseball stars Kris Bryant of Chicago and Kansas City’s Mike Moustakas to host the Fit City Takeover, an interactive day of fun that celebrated all the ways people incorporate fitness into their everyday lives.
STOUFFER’S FIT KITCHEN took over Phoenix elevating one of America’s favorite pastimes, recreational softball, surprising Arizona State University students with guest coaches for the day – Kris Bryant and Mike Moustakas. Two intramural teams took their game a step closer to the big leagues as Bryant and Moustakas went head to head in a friendly rivalry, sharing advice with the collegiate teams and showing fans everyone has a different way of staying fit.
The Fit City takeover, also included a never-before-seen Fit City Course that was modeled after an actual city, featuring obstacles like a skyscraper climbing wall and stationary bike that lights up the Fit City course. After exhausting all of their energy during the softball game and taking on the Fit City Course, fans had the opportunity to try the different fit feats and fuel up on free STOUFFER’S FIT KITCHEN samples to get a taste of the meals Moustakas and Bryant have been enjoying this off-season.
To view the multimedia release go to:
http://www.multivu.com/players/English/7812251-stouffers-fit-kitchen-bryant-moustakas/
General Mills announced today that by the end of 2020, oat farms that supply oats for Honey Nut Cheerios will host approximately 3,300 total acres of dedicated flower-rich pollinator habitat. It takes about 60,000 acres of oats to make Honey Nut Cheerios products each year. More than two thirds of the crops used to feed people, accounting for 90 percent of the world’s nutrition, are pollinated by bees.1 Flower-rich habitat is critical in helping maintain the nutritional health of bees and the continued supply of crops that we depend on for food. Without bees and other pollinators, food as we know it would be forever changed.
Bees have experienced an unprecedented scale of habitat loss with more than 9 million acres of grass and prairie land converted to crop land since 2008.2 Although Honey Nut Cheerios famous spokesbee, Buzz Bee, and his honey bee friends may not be in danger of extinction like some other pollinators, in the interest of protecting our food supply, Honey Nut Cheerios is committed to helping all pollinators thrive through the planting of these habitats.
“Pollinator habitats are one of the most effective solutions in ensuring bees get the daily nutrition they need,” said Dr. Marla Spivak, a world-renowned bee scholar at the University of Minnesota who has been collaborating with General Mills on this initiative. “Every day, 4,000 species of North American bees are traveling from flower to flower, shopping for the variety of good nutrition they need in order to thrive. My hope is this partnership between farmers, the Xerces Society and General Mills will not only beautify the North American countryside with vibrant wildflowers, but also help the bees we all rely on so much get back on their own six feet!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7803951-honey-nut-cheerios-pollinators/
An international survey conducted by GSK and released for World Meningitis Day shows gaps in the knowledge parents feel they have about meningococcal disease and its potential consequences. Almost 7 in 10 parents said they don’t know enough about the different strains of meningococcal disease and the potential damage they can cause. On average, more than half of parents were either unsure or unaware that there are different types of bacteria that cause the disease.
The survey of 5,000 parents in Brazil, Canada, Germany, Italy and Portugal also shows that out of a list of 14 vaccine-preventable diseases, meningococcal disease is considered by many parents to pose a top three health risk to their children. Fifty-seven percent listed meningococcal disease among the top three health conditions they considered of greatest risk to children followed by Hepatitis B at 34 percent, pneumococcal disease at 27 percent, polio at 25 percent, tetanus at 20 percent and pertussis at 17 percent.
A sudden, potentially life-threatening illness, meningococcal disease kills on average one person every eight minutes worldwide. It typically manifests as bacterial meningitis – an infection of the membrane around the brain and spine; or bacteraemia – a bloodstream infection. The disease progresses rapidly and it can lead to death within 24-48 hours of the first symptoms; globally up to 1 in 10 of those infected may die and in the US about 10-15 percent of people will die.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7814851-gsk-survey-world-meningitis-day/
The Makers of the SPAM® brand are taking their gratitude on the road with the return of the popular SPAMERICAN™ Tour, thanking all of the chefs, fanatic fans and military for 79 years of support. Back for another coast-to-coast culinary journey, this year the brand is partnering with Operation Gratitude to bring their letter writing campaign into 16 communities, and supporting its goal of sending the 2 Millionth Care Package in 2018- by pledging a $1 donation for every letter written in-market and online at SPAM.com. Each letter will be included in a care package, assembled by volunteers, and sent to troops deployed overseas, as well as to new recruits, veterans and first-responders here at home.
Food Network Host and US Air Force veteran Sunny Anderson is once again joining the tour, supporting the Operation Gratitude cause and showcasing her new recipe: Operation SPAM® Gravy with Biscuits. Following the launch in New York at the Tribeca Film Festival, the SPAMERICAN™ truck will stop at military bases and popular community events in San Francisco, Dallas, Nashville, Chicago and more.
“We’re honored to partner with Operation Gratitude for the return of the SPAMERICAN™ Tour,” said Jennifer L. Nolander, SPAM® Brand Manager. “The SPAM® brand has a long tradition of supporting our nation’s military at home and abroad beginning with World War II, and we are honored to bring aboard a veteran like Sunny Anderson to help Operation Gratitude achieve its mission by providing an easy way for communities to give back to those who proudly serve us every day.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7810051-spam-spamerican-food-truck-tour/
Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
Over 80% of Americans want to spend their last days at home, with friends and family. Yet, despite these desires, 75% of Americans will spend their last days in a hospital room. Many people will spend hours each day getting painful and often useless treatments and tests, and be asked to take dozens of debilitating drugs. For many, the cure is worse than the disease. This often has negative and lasting effects on family and friends who are often left with feelings of guilt and regret for years to come.
Hospice Support Fund is a 501(c)(3) non-profit organization dedicated to promoting end of life care at home rather than in a hospital so patients can spend their last days in dignity and peace, pain-free in familiar, comfortable surroundings with friends and family.
To view the multimedia release go to:
http://www.multivu.com/players/English/7785451-hospice-support-fund-end-of-life-care-psa/
The National Inventors Hall of Fame and the United States Patent and Trademark Office (USPTO) will host the Greatest Celebration of American Innovation May 4-5. The two-day event will include the Induction of 16 innovation trailblazers into the Hall of Fame and the unveiling of the expanded National Inventors Hall of Fame Museum.
Mo Rocca, Emmy award-winning CBS Sunday Morning correspondent and Host of The Henry Ford’s Innovation Nation, will give the first official museum tour and serve as Master of Ceremonies for the 44th Annual National Inventors Hall of Fame Induction Ceremony. Participants will have the opportunity to be historians and visionaries as both events focus on honoring the past and inspiring the future.
To view the multimedia release go to:
http://www.multivu.com/players/English/7667851-national-inventors-hall-of-fame/
MYRA School of Business is a boutique business school located in the royal city of Mysore—an educational hub and a heritage city. Mysore Royal Academy (MYRA) established in 2010 has set up the MYRA School of Business. Committed to excellence in everything we do—faculty, pedagogy, and campus, MYRA has created a unique learning platform called the Immersion Learning Model. The award winning campus inaugurated by Deepak Parekh, Chairman HDFC, in 2012 not only fosters learning but adds to the Joie de vivre.
MYRA offers four different Academic Programs—the two-year AICTE approved-fulltime Post Graduate Diploma in Management (PGDM); one-year fulltime Post Graduate Program for eXecutives (PGPX); Executive Education Programs; and PhD program (University of Mysore). With a pedagogy focused on live case studies, practicums that bring real-world challenges into the classroom and global faculty, the learning experience at MYRA is truly unique. This, along with a variety of industry interactions and programs that facilitate their campus-to-corporate transition, result in “MYRAcles” who are ‘job ready’ and productive from day one of their careers.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7774851-myra-school-of-business-management-students/
MYRA, career, school, education, Academic, students, higher education, collage, University, MultiVu 7774851
The modern beauty landscape is changing. After years of looking to preeminent stylists for trustworthy product recommendations and trendsetting style tips, today’s women are turning to additional sources for advice: real women. From bloggers and vloggers to Instagram stars, these “real women” are relatable for young viewers and resonate with fans who realize that looking “red carpet ready” every day isn’t always realistic. Now, the trailblazers at John Frieda® Hair Care are leading the charge by naming vlogger Blair Fowler to the brand’s House of Experts where she will join the likes of celebrity stylists such as Harry Josh.
“This year, we’re launching innovative in-shower colour products never before seen in the market, so it only makes sense to add a real beauty enthusiast to our team,” explains Heather Warnke from Kao USA, Inc. “Blair has been a pioneer expert in the beauty space and has a unique voice speaking to and relating with women. Now, she’ll be able to provide them with first-hand insight into how she uses our products and incorporates them into her routines. With her immense following as a trusted beauty expert, she will serve as an incredible, fresh voice for the brand.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7786251-john-frieda-hair-blair-fowler/
Millennium Systems International, creators of Millennium and Meevo salon & spa software, have been busy working on a new initiative to showcase the deep connections consumers have with their hairstylists. “It’s so important to bring to light and recognize the deep connections that we have with our hairstylist,” said Millennium’s Marketing Director, Jen Martinelli. “I personally have been through proms, a wedding day, my daughter and son’s first haircut; all with my hair stylist by my side.”
The campaign starts with a grassroots effort by interviewing real people and real experiences in salons. Its purpose is to bring awareness to everyone, everywhere that beauty professionals play a very significant role in all of our lives. Happy moments, sad moments, and even in moments of feeling lost or confused, hairstylists are the consistent rock making us look and feel beautiful, confident, ready to take on the world. “Confidence is everything. It can mean landing a job, or picking up the pieces after a tragedy, or fighting through an illness,” continues Jen Martinelli. “You can’t buy confidence. Beauty professionals everywhere are making our lives more beautiful… in every sense of that word.”
Millennium Systems International has released its first video of the campaign today and it’s promising to be a tearjerker for everyone. One interviewee talks about the comfort she received from her hair stylist, “when my grandson passed away, when he was seven…. and I called her.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7753551-millennium-systems-dearhairstylist-campaign/
The Clayton home building group has released a video showcasing the talented men and women who, along with other team members, build thousands of manufactured and modular homes every year for families across the U.S.
The video showcases stories from some of the real people behind the Clayton Built™ brand who work hard every day to help others realize the dream of homeownership. Nearly 9,000 workers across the U.S. build Clayton’s multitude of housing floorplans, giving homebuyers the freedom to choose or customize a home that fits their unique lifestyle needs.
“Our team members are our greatest asset, and we are proud to have them represent the Clayton family,” Clayton home building group President, Keith Holdbrooks said. “Some of them have even been building Clayton homes for decades. Generations of craftsmen mean that our customers are getting outstanding quality in their homes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7716452-clayton-built-brand-craftsmen/
There is only one place to be on St. Patrick’s Day and that is Ireland. The St Patrick’s Festival is truly one of the great spectacles of the world — a week-long celebration of music, dance and outdoor shows culminating in the stunning St. Patrick’s Day parade through the historic streets of Dublin on March 17th.
One can also visit the beautiful town of Downpatrick where St Patrick is buried and check out the St Patrick’s centre which is the world’s only permanent exhibit to St Patrick.
The St Patrick’s festival is the highlight of the early vacation season and what a year 2016 is going to be.
Ireland’s Ancient East - when you explore Ireland’s Ancient East, you wander through 5,000 years of history. http://www.ireland.com/articles/regions/irelands-ancient-east/irelands-ancient-east/
Northern Ireland Year of Food and Drink 2016 - 366 days showcasing the best of food and drink and the people and passion that go into rearing, making, cooking and serving it. http://www.discovernorthernireland.com/yearoffoodanddrink2016/
To view the multimedia release go to:
http://www.multivu.com/players/English/7774051-ireland-st-patricks-day-festival/
