Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
November is National Family Caregivers Month and AARP is launching a national campaign to bring awareness to the important role that family caregivers play in the lives of their loved ones. AARP's Random Acts of Kindness for Caregivers contest will begin on October 15 with the goal of encouraging people to recognize and reward caregivers - many of whom spend 18 hours per week providing care like bathing, dressing, preparing meals, administering medications, driving to doctor visits or paying bills - in small but meaningful ways.
“Caregiving may be one of the greatest expressions of love and it's woven into the lives of one in six adults,” says AARP Family and Caregiving Expert Amy Goyer, author of the new book Juggling Life, Work and Caregiving. “A staggering 40 million family caregivers provide support for loved ones and, as a caregiver myself, I know that the smallest acts of kindness - like holding a door for someone pushing a wheelchair, surprising them with flowers, or even taking a caregiver's dog for a walk - can be memorable moments in the life of a caregiver.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7607231-aarp-caregivers/
I've been really anxious to take another stab at making an Electronic song with the little that I have to work with and still make it BUMP like a Bungee Jump. I'm patting myself on the back for this one because so far, I'm the only one who has heard it and I'm my own biggest fan. I said to myself "Steve...... This bump's like a bungee jump." ...... Naturally, I didn't answer myself back so..... Yeah..... Everything's cool..... WOW !!!!! .... This really Bump's ...... That's because I make it Bump ...... With my Bumpermatic .... " BUMP ..... BUMP !!!!! ...... You son of a bumper !!!!!"
Jive Software, Inc. (Nasdaq: JIVE), today announced an evolution of its interactive solution that combines the collaborative capabilities of the enterprise social network with its new suite of purpose-built mobile apps. By fully integrating Jive-w mobile apps, including Jive Chime, Jive Daily and Jive Circle with the industry-leading Jive-n internal solution, Jive liberates employees to work wherever and however they want through the power of a truly mobile, interactive intranet. Additionally, the latest release of Jive-n accelerates time-to-deployment with out-of-the-box, best-practice templates for HR, sales and corporate communications functions that deliver immediate value for all lines of business.
“Jive is on a mission to help people work better together,” said Elisa Steele, chief executive officer at Jive Software. “To remain competitive, companies are looking for connected, modern digital solutions with everything needed to get their jobs done. This next-generation intranet solution is tailored, managed and expanded with little or no burden on IT, which delivers immediate business value and clear ROI. It's totally mobile, with smart, elegant apps that keep everyone connected to their company and colleagues.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7447051-jive-software-interactive-internet/
Employers around the world can now take the pulse of the labor market in less than a minute thanks to CEB (NYSE: CEB), a best practice insight and technology company, and its new Global Talent Monitor. The company launched the tool today to hundreds of talent executives during its ReimagineHR summit in Chicago, Ill.
CEB’s Global Talent Monitor provides a snapshot of how real employees and job candidates around the world feel about the economy, their own prospects and what motivates them—or doesn’t—when it comes to work. By keying in on six metrics, CEB provides employers topline visibility into employees’ needs and motivations, which help them focus priorities and shape programs based on business need.
To view the multimedia release go to:
http://www.multivu.com/players/English/7427251-ceb-global-talent-monitor/
Tatsuo Miyajima, one of Japan’s most influential artists over the past two decades, debuted his work “HOTO” (2008) in the United States for the first time this week for an indefinite engagement at The Shops at Crystals in Las Vegas. The piece previously has been on display only in Japan and China.
Inspired by Buddhist scripture, HOTO – meaning “treasure pagoda” – refers to a story about a monumental bejeweled tower that emerges from the ground, floats midair and covers half the world, symbolizing the importance of every human life. According to Buddhist teachings, life cannot be described without such an impossible story because life is nothing but a miracle.
It was this scripture and the devastating events of September 11, 2001 that inspired Miyajima to create HOTO, which represents his belief that every life is important as well as his hope for inter-connectedness across the globe creating peace and community.
To view the multimedia release go to:
http://www.multivu.com/players/English/7632251-mgm-resorts-tatsuo-miyajima-hoto-art/
In an agreement announced today at Chicagoland Speedway, Aspen Dental Management, Inc. (ADMI) has extended its partnership with Danica Patrick and Stewart Haas Racing (SHR), doubling the number of races in which Aspen Dental serves as primary sponsor. The deal means that Patrick will be behind the wheel of the blue-and-white No. 10 Aspen Dental Chevrolet SS for four races annually beginning with the 2016 NASCAR Sprint Cup Series season, with associate sponsorship status for Patrick in all other Sprint Cup races.
“Working with Aspen Dental dentists has been a real pleasure,” Patrick said. “I love partnering with organizations that care about people, and teaming up with an organization that has such an important mission – breaking down barriers and helping patients get the dental care they need – is very rewarding. Aspen Dental dentists raise awareness about the importance of oral health every day, and I look forward to shining a spotlight on the great work they do.”
Aspen Dental practices are one of the largest and fastest-growing networks of independent dental care providers in the United States, with more than 500 locations across 32 states. In the past two years, Patrick has served as an ambassador for Aspen Dental practices across a multitude of channels, from launching Aspen Dental’s Healthy Mouth Movement, a community-giving initiative to deliver free dental care and oral health education to people in need, to appearing in A Taste of the Future, a hidden camera video designed to raise awareness about the long-term consequences of delaying dental care.
To view the multimedia release go to:
http://www.multivu.com/players/English/7629351-aspen-dental-shr-partnership/
XQ Institute is launching XQ: The Super School Project, a challenge to reimagine and design the next American high school. Harnessing the best of American ingenuity in cities and towns across the country, XQ aims to help spark a movement to rethink the American high school—an institution that was designed to meet the needs of the Industrial Revolution and hasn’t changed in more than a century.
“Our nation is radically different than it was 100 years ago. Nearly every aspect of our daily lives—from how we communicate to how we work and play—has changed dramatically,” said Laurene Powell Jobs, Chair of the board of XQ Institute. “But our high schools have stayed frozen in time. Together, we have an opportunity to help fuel a movement for students, to inspire great high schools, and even to rethink school itself. Our passion at XQ is to help educators everywhere foster students who are curious, engaged, and creative—armed with the new literacies, knowledge, and skills needed to thrive,” she added. “To do that, we must use our collective imagination.”
From the Model T to the Tesla and the switchboard to the smart phone—everything has changed except for how we prepare our kids for the future. XQ: The Super School Project is a rallying call to America to change the outdated model that has failed to prepare our students for the demands of the global economy, and an open call to every community to rethink high school for today and tomorrow. XQ Institute will provide a fund of $50 million to support at least five selected schools over the next five years. It will also partner with them to provide expert support and guidance to turn their ideas into real Super Schools that can inspire the country.
To view the multimedia release go to:
http://www.multivu.com/players/English/7611851-xq-institute-super-school-project/
Wacom® today announces new Bamboo stylus products at IFA Berlin 2015. Leading the charge is the fine tip smart stylus for iPad: Bamboo®Fineline 2, a high-precision digital pen allowing creative thinkers to capture and shape their ideas.
“Our customer’s feedback drove the updates for our existing pen products,” Mike Gay, senior vice president of the consumer business unit at Wacom stated. “Wacom refined its pressure sensitive pen for the iPad to recreate the feel of writing with pen on paper. Bamboo Fineline 2 is the perfect complement to our Bamboo Paper app, allowing users to easily save, edit and share their work. Combined with the Wacom Cloud, this complete solution enables our customers to make their ideas a reality using their iPad.”
Bamboo Fineline 2’s improved industrial design provides a better writing experience and improved comfort. The battery for the Bamboo Fineline 2 lasts approximately 20 hours and is easily recharged via USB cable.
To view the multimedia release go to:
http://www.multivu.com/players/English/7613151-wacom-making-ideas-bamboo-fineline/
The National Insurance Crime Bureau (NICB) is warning drivers to take their keys and lock their vehicles, or risk becoming a statistic. Some 45,000 drivers last year admitted that they had left their keys in the car when it was stolen.
“This may sound like a broken record,” said NICB President and CEO Joe Wehrle. “But the simple fact is, too many people make it easy for car thieves. We repeatedly warn motorists to lock it up and take the keys, but our research shows that in too many cases, that’s not happening. Today’s vehicles have excellent anti-theft systems, but they don’t work if you don’t use them.”
The new PSA, “If Only Cars Could Talk,” uses animated cars to drive home the point that a thoughtless driver may regret the decision to leave the car unlocked with the keys inside because they are only making a quick stop.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7523154-nicb-psa-warns-of-car-and-cargo-theft/
Disasters like floods, hurricanes, wildfires, tornadoes, and earthquakes are a harsh and frequent reality for much of the country. According to a recent survey conducted by the Federal Emergency Management Agency (FEMA), progress has been made; however fewer than half of Americans have discussed and developed an emergency plan with their household.
Today, FEMA and the Ad Council launched a new series of public service announcements (PSAs) to encourage families to develop an emergency communication plan before a disaster occurs. An extension of the national Ready campaign, the new PSAs launch in conjunction with the 12th annual National Preparedness Month, serving as a reminder to take action to prepare for the types of hazards that could impact where you live, work, and vacation.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7608151-fema-ad-council-emergency-preparedness/
Huawei has officially opened its first dedicated Middle East Customer Service Center located in Dubai, UAE, further demonstrating its commitment to investment in the region.
The flagship store, situated close to the city’s financial center, adds to the company’s ongoing expansion in the Middle East. The center will cater exclusively to customers using Huawei’s flagship device series, providing on-ground services – including home delivery across the entire UAE – that were previously unmatched in the market.
“Today we live in a dynamic era where technological progress is revolutionizing how we work, learn, entertain and live. People increasingly view connectivity less as a privilege and more as a necessity in their daily lives,” said Jiao Jian, Middle East President of Huawei’s Consumer Business Group. “In delivering the value of innovation through our rich product portfolio to more people across the region, Huawei is committed to offering excellent after-sales support and a one-stop service center for all our customers’ needs.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7610551-huawei-inaugurates-customer-service-center/
