Why is life better when shared with a pet? Purina invites pet lovers to find out through a new exhibit, titled “Better with Pets” – Discover Life with Dogs and Cats, now open at the Purina Farms Visitor Center (PurinaFarms.com) in Gray Summit, Missouri.
A family-friendly attraction designed specifically for pet lovers, Purina Farms brings pets and people closer together for life-enriching experiences. The “Better with Pets” exhibit, which covers a myriad of pet-related topics from nutrition and innovation to well-being and companionship, brings this mission to life and allows guests to discover more about their favorite companions, while highlighting the many benefits to having a pet.
To view the multimedia release go to:
http://www.multivu.com/players/English/7876151-purina-farms-better-with-pets-exhibit/
Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
CVS Health (NYSE:CVS), the nation’s largest pharmacy innovation company, today announced Be The First, a five-year $50 million initiative to help deliver the nation’s first tobacco-free generation. Through this initiative, which is funded through CVS Health and the CVS Health Foundation, the company is extending its commitment to help people lead tobacco-free lives. Recognizing that tobacco use is the leading preventable cause of disease and death in the United States and that youth use of some tobacco products is on the rise, Be The First comprises comprehensive education, advocacy, tobacco control and healthy behavior programming in partnership with organizations uniquely positioned to tackle this public health challenge.
“We are at a critical moment in our nation’s efforts to end the epidemic of tobacco use that continues to kill more people than any other preventable cause of death, and threatens the health and well-being of our next generation,” said Troyen A. Brennan, M.D., M.P.H., and Chief Medical Officer for CVS Health. “Ensuring our youth stay tobacco-free requires increased education and awareness of healthy behaviors. We’re partnering with experts across the public health community who have established best practices to help prevent tobacco use. And, by establishing more public-private partnerships to implement these strategies more aggressively, we can help increase the number of people leading tobacco-free lives and move us one step closer to delivering the first tobacco-free generation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7775151-cvs-health-be-the-first/
To help prevent teen dating abuse throughout the country, Futures Without Violence and the Ad Council today launched a new mobile-first campaign as part of their “That’s Not Cool” public service effort. The national campaign aims to empower teens to set their own boundaries in their relationships when communicating through digital and social media. YouTube Creator Meghan Rienks is joining the effort as part of the Ad Council’s Creators for Good program with new exclusive video content that will be distributed to her more than 1.7 million subscribers.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7545451-ad-council-teen-dating-thats-not-cool/
As breakthroughs in cancer treatments are occurring at an ever increasing rate, The Leukemia & Lymphoma Society (LLS) is shining a spotlight on the women in science who are helping to lead these advances.
Through its significant investment in cancer research – more than $1.2 billion since its founding nearly 70 years ago – LLS is committed to funding and recognizing female scientists, physicians, social workers and nurses, and encouraging young women to participate in STEM (science, technology, engineering and math) education and pursue careers in the sciences.
To view the multimedia release go to:
https://www.multivu.com/players/English/8128552-lls-women-in-science/
Discover the best in decorative arts & wall murals by very well established Trompe L’oeil and Mural artist Richard Bagguley. Browse through stunning online gallery of bespoke wall murals, Mural Painters, faux finishes and more.
The TOEIC Program recently launched Why English Matters, a new content-based website that seeks to build awareness and share information about the important role that English-language proficiency plays in the global economy.
Why English Matters features a new video documentary series that explores the role of English through interviews with human resource managers and decision makers from leading global organizations. The site also features related research and news articles about the impact of effective English communication skills for the international workforce.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7056051-ets-toeic-program-why-english-matters-website-documentary-series
The Air National Guard (ANG) is proud to announce the return of the Air National Guard Mobile Experience. The hands-on, interactive tour returns to the road for a fifth year to immerse participants in an experience that simulates the real-life roles of Air Guard men and women and highlights the ANG’s dual role, supporting both federal and state missions.
While participating in the tour, attendees learn how they can serve their country and maintain a fulfilling civilian life, by serving one weekend a month and two weeks a year near their home. The Air National Guard Mobile Experience includes five separate touring vehicles each designed to educate the public about the ANG. The touring vehicles are traveling nationwide through November, visiting fairs, festivals, air shows, fitness and music events.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7555451-air-national-guard-mobile-experience-returns/
IHG (InterContinental Hotels Group), one of the world’s leading hotel companies, today announces a massive leap in the field of breakfast superiority with the hiring of actor/comedian Rob Riggle as the Holiday Inn Express® brand’s very first Creative Director and Breakfast Excellence Honcho. In this newly created and very important role, Riggle will be responsible for delivering comedic genius and driving Express Start™ breakfast enthusiasm for the brand through a variety of unique programs and content rolling out over the summer and fall of 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7568451-hiexpress-rob-riggle-pancake-machine/
A Haunting Journey to Destiny- A Fictional Look at the Early Life of King David
One of the most prominent names in the Bible is that of King David, who is a significant spiritual figure in the traditions of Judaism, Christianity, and Islam. The story of “David and Goliath” has become one of the most recognizable tropes in our culture.
The Leper Messiah, by Robert M. Levinson, takes a dark, often mystical walk through the life of this iconic figure. Levinson’s book explores the forces, both human and magical, that molded a shepherd boy into a king destined to unite the tribes of Israel. This is not a religious book. It’s a work of historical fiction that reimagines the life of King David on multiple levels.
http://www.rmlwriter.com
Media contact: Scott Lorenz Westwind Book Marketing 734-667-2090 scottlorenz@westwindcos.com http://www.book-marketing-expert.com Historical Fiction/Religion
The Allstate Foundation and singer Austin Mahone are challenging teens to #GetThereSafe during Global Youth Traffic Safety Month this May and throughout the summer, the deadliest season for young drivers on the road. Starting today through August 8, teens across the country will have a chance to show where and how they get there safely by entering the #GetThereSafe Challenge. The winning high school will be determined by a random drawing and will receive a meet and greet with Austin in the fall.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7136251-allstate-foundation-austin-mahone-teen-safe-driving-psa
Today Fetzer Vineyards, a pioneer in sustainable winegrowing, announces the release of Road to Regeneration: Corporate Consciousness Report, highlighting key milestones achieved through 2016 and plans for a Net Positive future. The release of Fetzer Vineyards’ first-ever sustainability report marks an important step in the company’s sustainability journey, particularly as the historic California vintner approaches its 50th year of Earth-friendly winegrowing in 2018. The release of Road to Regeneration also comes just days before the commencement of COP23, the 2017 United Nations’ Climate Change Conference in Bonn, Germany, where Fetzer Vineyards will receive a Momentum for Change award from the UN for its leadership in modeling sustainable practices for the wine industry. The recognition comes two years after Fetzer Vineyards presented on climate-smart winegrowing at COP21, the Paris Climate Talks, the only U.S. winery to do so.
To view the multimedia release go to:
https://www.multivu.com/players/English/8206351-fetzer-vineyards-road-to-regeneration-sustainability-report/
