Today, BACARDÍ® rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since BACARDÍ revamped its advertising and marketing business four months ago and reflects the brand’s desire to dominate the category once again.
The TV spot, entitled “The Truck,” is an authentic take on a Millennial’s world, capturing the energy of their life. It features a group of friends letting nothing get in the way of hosting an amazing house party. Shot with a hand-held camera, the viewer is drawn in to feel like they are part of the story, experiencing the energy of this cross-country journey. It’s styled similar to a movie trailer, giving the audience a sneak peek into the brand world and house party occasion, then leaving you wanting to see and learn more. The ad represents the first work from BBDO and OMD, the new global creative agency partners for the Bacardi portfolio of brands.
The ad includes the tagline: “There’s Nothing in the Way,” a tribute to the brand’s history and irrepressible spirit, as well as a shout out to those who are busting through and overcoming obstacles in the real world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7654851-bacardi-rum-creative-platform/
The quest for Middle-earth inspired adventure begins today at Denny’s, as America’s Diner celebrates the long-awaited release of “The Hobbit: The Desolation of Smaug,” a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM). A bold new menu features seven authentic dishes inspired by
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, today announced it has created three original TV programs that will air on major networks on Saturday mornings beginning October 1. Representing a first in the cruise industry, this innovative communications approach builds on the company’s strategy to highlight why traveling by ocean to experience global destinations has become one of the best ways to see and learn about the world and other cultures.
Carnival Corporation’s three initial TV series will air on ABC, NBC and The CW on Saturday mornings, reaching viewers during the large family-oriented programming blocks, established to educate and entertain families and people of all ages. With almost 80 original episodes that will rotate over a span of the next 12 months, the new experiential series will use compelling and authentic storytelling to share the powerful way travel by sea connects people, places and cultures around the world. The company also has produced a fourth series that is expected to air on a mid-week evening on cable in early 2017.
To view the multimedia release go to:
http://www.multivu.com/players/English/7916451-carnival-three-original-tv-series/
Dickey’s Barbecue Pit is celebrating National Barbecue Month throughout May. Local Owners & Pit Masters have their on-site pits smoking 24-7 to serve guests authentic, Texas-style, straight-from-the-pit barbecue. To make the month even bigger for the largest barbecue chain in the nation, every Dickey’s guest will receive a free Big Yellow Cup on May 16, the official National Barbecue Day; while supplies last, no purchase necessary.
Online fans of Dickey’s Facebook page can also participate in the festivities all month long by entering for the chance to win delicious prizes. Lucky participants could win Free Barbecue for a Year or Dickey’s Pit Master Packs, including Mr. Dickey’s signature cookbook, rib rub, Dickey’s original barbecue sauce, a gift card and more.
To view the multimedia release go to:
https://www.multivu.com/players/English/7992452-dickeys-national-barbecue-month-giveaways/
The UNESCO world heritage site that is Skellig Michael is located on the Wild Atlantic Way on Ireland’s west coast and has been wowing audiences since the release of Star Wars: The Force Awakens, where the final scenes of this record-breaking movie were filmed.
This exclusive behind the scenes video gives fans a unique insight into the film makers’ choice of Skellig Michael as a location for Star Wars & how it fit with Abram’s goal of creating a real & authentic backdrop for the movie.
Tommy Harper, the Executive producer recalls the moment they discovered the Skellig islands:
“I got an email from Rick Carter [Production Designer of Star Wars: The Force Awakens]. He sent this link, and it was Skellig Island. J.J. [Director of Star Wars: The Force Awakens] immediately wrote back and said, “I love you! This is the best.””
Since 1977, the renowned movie franchise has travelled through many galaxies, and this time, director J.J. Abrams along with cast and crew jetted into a little village called Portmagee, County Kerry, on Ireland’s Wild Atlantic Way. From here, they travelled eight miles (12 Km) by sea to a dream film location, Skellig Michael, which the crew described as “from another time and place”.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7722951-skellig-michael-as-a-location-for-star-wars/
https://www.youtube.com/watch?v=AfdoHvRDpvQ
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Maggiano’s Little Italy® is a go-to, Guest favorite for special occasions ranging from birthdays and anniversaries to weddings and graduations. In 2016, the restaurant was host to more than 535,000 celebrations. Today, Maggiano’s will add another reason for Guests to celebrate weekly: Brunch. The restaurant, known for its made-from-scratch Italian-American cuisine, will introduce 12 new menu items created from a labor of love by its culinary trained chefs.
“Brunch is not just a meal. It’s a celebration. And, that’s what we specialize in – creating memorable events in our dining and banquet rooms,” said Steve Provost, president of Maggiano’s Little Italy. “It is a natural next step for Maggiano’s chefs to introduce our authentic and indulgent culinary twist on this beloved weekly celebration.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8012051-maggianos-little-italy-brunch-new-menu-maggbrunch/
THINK: Rich, gorgeous, glossy wigs hand-crafted with certified authentic 100% Remy human hair. Pure indulgence. Pure beauty. Pure Couture.
WHAT THEY ARE: A new, designer wig collection that redefines luxury. From Raquel Welch, Creative Director for the Raquel Welch Signature Wig Collection by HairUWear, Raquel Couture offers an unparalleled level of handcraftsmanship and state-of-the-art design, resulting in the most luxe, natural-looking wigs on the market. Each wig is made with certified authentic 100% Remy human hair and features the superior construction and comfort of the new Pinnacle™ cap. Hair is full, natural-looking, and soft to the touch – and each hand-crafted piece is as close to a custom wig as you can get.
To view the multimedia release go to:
http://www.multivu.com/players/English/7910851-hairuwear-raquel-welch-couture/
A gripping and authentic thriller by an author with personal experience in Black Ops—Leo Maloney. New danger has been brought to the world of Zeta Division, and it’s up to ex-CIA agent Dan Morgan and his team to stop a criminal mastermind that would destabilize the world’s balance of powers. Find out more here- http://leojmaloney.com/ and here http://www.kensingtonbooks.com/book.aspx/33995 For Duty and Honor by Leo J Maloney Military thriller, spy thriller
Sperry Shoes Brand Is one of The most Recognized And Reputable Shoe The boat shoes made by Sperry from before and up until recently are the highest quality you could find in stores. They are unique and distinctive not just because of their quality, but mainly because of the authentic original topsider connotation attached to every pair of shoe
After more than 40 years, Red Baron® pizza’s iconic male brand character, the Red Baron, is stepping aside to make way for the Baroness, an authentic and relatable new character created to appeal to one of the brand’s most important audiences - moms.
The Baroness will debut in a new 30-second spot called “War Stories” airing online today. Inspired by real stories moms share with each other every day, “War Stories” features the Baroness and seasoned, influential mom Kristin Hensley exchanging the humorous and sometimes gross realities of parenting. The spot ends with the Baroness rewarding Kristin’s small victories.
To view the multimedia release go to:
https://www.multivu.com/players/English/8104451-red-baron-pizza-baroness-wing-mom/
