Results from a new national survey released today indicate that our lifestyle exacerbates the challenge of trying to lose weight, making it more difficult than ever for adults to do so. Findings further suggest that adults who are trying to lose weight need a new approach that’s compatible with how we live today.
Specifically, most healthcare professionals and a majority of U.S. adults say losing weight is harder today than it was for previous generations because of the busy, modern lifestyle of Americans (77% of primary care physicians or PCPs, 81% of pharmacists, 62% U.S. adults). In fact, approximately seven in 10 healthcare professionals say it’s harder for Americans today to lose weight compared to just 10 years ago (69% of PCPs, 73% of pharmacists), and the vast majority believe Americans need to take a new approach to weight loss that fits with today’s modern lifestyle (89% of PCPs, 95% of pharmacists).
To view the multimedia release go to:
https://www.multivu.com/players/English/8215151-the-truth-about-weight-loss-national-survey/
The RCS Engineers Rocketry Team from Russellville, Ala., beat out 100 competitors to claim first place at the National Finals of the 2015 Team America Rocketry Challenge (TARC). After months of rocketry design, test flights and qualification launches, hundreds of students from across the country traveled to Great Meadow in the Plains, Va., to vie for the title of champion of the largest rocketry competition in the world.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7427051-team-america-rocketry-challenge/
A change is coming to the checkout. This fall national retailers are turning on newly installed payment terminals aimed at better protecting consumers from cybercrime and credit card fraud. These machines are designed to accept new, more secure credit cards, commonly referred to as “chip” cards. These new credit cards will contain an embedded microchip that cannot be replicated, making it more difficult for hackers to use stolen card numbers to produce fraudulent credit cards.
Retailers are spending billions of dollars putting in place new payment terminals that are certified for chip card acceptance. This will ensure they are not held liable for counterfeit fraud usage when new cards make their way to the marketplace, and will ensure a more secure transaction for consumers compared to current technology.
To view the multimedia release go to:
http://www.multivu.com/players/English/7621251-rila-chip-and-pin-credit/
The Air National Guard is proud to announce the return of the Air National Guard Mobile Experience. The hands-on, immersive experience takes attendees on a journey through life in the Air Guard by letting them participate in simulated challenges that replicate real-life experiences of Air Guard men and women during Basic Military Training (BMT), technical training and on drill weekend. Through simulation, attendees will learn how they can serve their country while maintaining a fulfilling civilian life, by serving one weekend a month and two weeks a year near their home. The Air National Guard Mobile Experience includes five separate touring vehicles that are designed to educate Americans about Air Guard’s dual role in serving our nation and local communities. The touring vehicles will travel nationwide through November, and visit fairs, festivals, air shows, music and sports events, including Reebok Spartan and Lucas Oil Motocross races.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7250851-air-national-guard-mobile-experience-interactive-tour-2014
The National Inventors Hall of Fame (NIHF), in partnership with the United States Patent and Trademark Office (USPTO), announced today the 2015 Hall of Fame Inductees, all of whom have changed the world through human, social and/or economic progress.
Among this year’s class of Inductees is Nobel Prize winner Shuji Nakamura, responsible for the blue light-emitting diode (LED) which enabled the white LED, and the blue laser diode; Jaap Haartsen, the inventor of Bluetooth® technology, now used in 2.7 billion devices and growing; George Alcorn, who furthered deep space exploration with his X-ray spectrometer; Kristina M. Johnson and Gary Sharp, pioneers in display technology related to rear projection television and 3D applications; and duo Ioannis Yannas and John Burke, who have saved the lives of many burn victims with their invention of Artificial Skin.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7430151-nihf-inductees-2015/
As the largest senior living provider in the country, Brookdale Senior Living (NYSE: BKD) is advancing its industry leadership role through a new national branding and communications initiative beginning today. Brookdale’s campaign is designed to provoke audiences to rethink their views of senior living and to capture the essence of the close relationships formed every day between the company's 80,000 associates and nearly 100,000 residents. As part of the campaign, the company is undertaking a broad range of initiatives to evolve the perception of senior living and demonstrate how innovative approaches and services at Brookdale can transform lives.
“We continue to move forward on our objective to develop the preeminent senior living brand, and we believe this campaign will create a cultural redefinition of the value that an innovative senior living provider can bring to people's lives,” said Will Clark, Brookdale’s senior vice president of strategy and innovation. “Brookdale is bringing new life to the traditional view of senior living. We focus our energy on enabling seniors to live their lives to the fullest – and in doing so changing the myths and perceptions of senior living. As the largest senior living provider in the country, we have the opportunity and I believe the responsibility to lead this conversation.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7646051-brookdale-launches-national-campaign/
Today, HHS’ Administration for Children and Families (ACF), along with the National Responsible Fatherhood Clearinghouse, has launched a new series of public service advertisements (PSAs) recognizing the critical role fathers play in the lives of their children.
The public service campaign created by the non-profit Ad Council coincides with Tell a Joke Day and centers on the popularity and growing trend of telling “Dad” jokes. Through sharing dad jokes, the PSAs aim to communicate to fathers that the smallest moments spent with their children can make the biggest difference in their children’s lives. The ads direct fathers to Fatherhood.gov where users will find helpful tips, tools, information and jokes to help them get more involved with their kids.
To view the multimedia release go to:
https://www.multivu.com/players/English/8156551-ad-council-fatherhood-dad-jokes/
The American Dental Association (ADA) kicks off its 12th national Give Kids A Smile® program Friday, Feb. 7. Dental professionals from across the nation are mobilizing to provide free oral health services to children and adolescents from underserved families throughout this year. As of this date, approximately 350,000 are registered, with more expected to register throughout the year.
Give Kids A Smile has become the world's largest oral health charitable program and an ADA access-to-care endeavor designed to encourage parents, health professionals and policymakers to address the year-round need for oral health care for all children. Each year, thousands of the nation's dentists, dental team members and many volunteers from the community provide free oral health care services to children from low-income families across the country.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/60006-american-dental-association-give-kids-a-smile-program
Cancer is the leading cause of death by disease in children from ages 1 to 19 in the U.S. Yet, childhood cancer research and services are vastly and consistently underfunded. This weekend, Northwestern Mutual financial professionals and employees will support the fight against childhood cancer through its nonprofit partner, Alex’s Lemonade Stand Foundation (ALSF), by holding nearly 200 lemonade stands as part of the Foundation’s national fundraising initiative, Alex’s Lemonade Days (June 12-14).
Founded by Alex Scott (1996-2004) in 2004, Alex’s Lemonade Days is a three-day national event that grew out of Alex’s front yard lemonade stand. During Alex’s Lemonade Days, dedicated volunteers host thousands of Alex’s Lemonade Stands across the country, raising more than $1 million for childhood cancer research. June 2015 will mark the 12th Annual Lemonade Days, and will continue Alex’s mission to raise money one cup of lemonade at a time, renewing her idea that any contributor, at any age, can make a difference.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7422153-northwestern-mutual-lemonade-days/
In celebration of National Recovery Month, American Addiction Centers (AAC) announced today the launch of a nationwide campaign, 5 Misconceptions About Recovery: What We’ve Learned from Addiction Experts and Those in Recovery, to educate the public on the complexity of sobriety. The campaign also provides a comprehensive toolkit, which includes information on the stages of relapse, ways to support a loved one in recovery as well as a free paperback copy of CEO, Michael Cartwright’s book, Believable Hope.
To view the multimedia release go to:
https://www.multivu.com/players/English/8215651-american-addiction-centers-misconceptions-recovery-month/
Today, the Television Bureau of Advertising (TVB), the not-for-profit trade association of America’s commercial broadcast television industry, the National Highway Traffic Safety Administration (NHTSA), and the Ad Council launched their 11th year of “Project Roadblock: Local TV Puts the Brakes on Drunk Driving.” Launched in December 2003, Project Roadblock is the local broadcast television industry’s extension of NHTSA and the Ad Council’s ‘Buzzed Driving is Drunk Driving’ PSA campaign. Since then, the multi-media campaign has served as an opportunity for local television stations to combat drunk driving by donating on-air, online and mobile advertising time and space for the PSAs. To date, broadcast TV stations across the nation have donated more than $34 million in media to support this effort.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7391951-ad-council-tvb-nhtsa-partner-to-prevent-drunk-driving-fatalities-during-holidays/
When Daisy is called to a fire scene, she knows that work comes first and socializing with fire fighters comes second. It can be tough for her, especially when everyone tells her she is so beautiful and talented but thankfully her partner keeps her focused on her job. She is a fire investigator´s dream and an arsonist´s worst nightmare. Daisy is an accelerant detection canine and along with her partner, John Peters, work for the Westchester County Police Department in New York. Both were trained through the State Farm Arson Dog Program to locate trace amounts of ignitable liquids such as gasoline or kerosene that may have been used to start a fire. That is why Daisy and many other accelerant detection canine teams are being recognized during National Arson Awareness Week, May 3–9, 2015.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/72928516-state-farm-arson-dog-program/
