As part of National Teen Driver Safety Week, the National Highway Traffic Safety Administration and the Ad Council announced today their first national public service campaign designed to prevent underage drinking and driving. Following the success of iconic campaigns including “Friends Don’t Let Friends Drive Drunk” and “Buzzed Driving is Drunk Driving,” the new public service ads (PSAs) were unveiled this morning by Mark Rosekind, Administrator for the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), at the National Organizations for Youth Safety (NOYS) Teen Safe Driving Summit in Washington, DC.
“One teenage death from drinking and driving is too many,” said NHTSA Administrator Mark Rosekind. “Our goal with this campaign is to raise awareness among teenagers that drinking and driving is one of the worst mistakes they can ever make, with deadly consequences that can’t be undone.”
Motor vehicle crashes are the leading cause of death among teens in America, and almost half of teens killed in crashes are the drivers themselves. Despite a minimum legal drinking age of 21 in all 50 states, almost one-quarter of young drivers involved in fatal traffic crashes had alcohol in their systems according to data from NHTSA.
To view the multimedia release go to:
http://www.multivu.com/players/English/7662551-ad-council-ultimate-party-foul/
Lucky Charms™ cereal is launching its second annual #LuckyToBe campaign, celebrating individuality, diversity and inclusiveness. The magically delicious cereal brand is encouraging fans everywhere to share why they are #LuckyToBe.
“We are honoring everything that makes each of us special and adds color to our world — just like the marshmallow charms in our cereal,” said Michael Lenahan, associate marketing manager for Lucky Charms. “We are celebrating everyone who is proud to live life on their own terms and love every second of it.”
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7235651-general-mills-lucky-charms-second-annual-luckytobe-campaign
Volvo Cars, the premium carmaker, will bring a new standard of safety and user experience to the small SUV premium segment with the launch of the new Volvo XC40 this autumn.
Developed around the challenges of modern city life, the XC40 aims to make the daily urban commute less stressful and more enjoyable, as drivers in the segment can now rely on the award-winning safety, connectivity and infotainment technologies known from Volvo’s acclaimed new 90- and 60 Series cars.
“The XC40 is our first car in this rapidly growing segment and has a clear focus on navigating today’s hectic city environments. Building on Volvo’s heritage as the leader in safety, the new XC40 will offer the best possible safety standards combined with an easy-to-use interface and convenient connected services,” said Håkan Samuelsson, president and chief executive.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8170551-volvo-cars-xc40-suv-designed-city-living/
The Sleeping King is the start of a new fantasy series by New York Times and USA Today bestselling author, Cindy Dees.The Sleeping King is the first in an epic fantasy series, featuring the best of the genre: near immortal imperial overlords, a prophecy of a sleeping elven king who’s said to be the savior of the races . . . and two young people who are set on a path to save the day. Find out more at http://dragoncrest.com/ and http://us.macmillan.com/books/9780765335142 Fantasy
Seqirus announced today that the National Adult and Influenza Immunization Summit (NAIIS) awarded the organization with the 2016 Immunization Excellence Award for best Corporate Campaign. The accolade recognizes Seqirus’ creative and collaborative efforts to improve vaccination awareness and rates during the 2015-16 influenza season. The award was presented yesterday during the NAIIS Summit in Atlanta, Georgia.
“We are pleased to receive this prestigious honor, and thankful to our partners, Families Fighting Flu and several collegiate student organizations, for their dedication to spreading the word about the dangers of flu and encouraging their peers to get vaccinated,” said Dr. Marie Mazur, Vice President of Global Commercial Development and Policy. “Moving forward, Seqirus is committed to building on this season’s success with college students and continuing the important work of flu prevention for all.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7833751-seqirus-national-award-knockoutflu/
Volvo Cars’ design team have completely re-imagined how children could travel safely in cars in the future.
The move follows the Shanghai reveal of the XC90 Excellence and the Lounge Console Concept, which marked a bold and luxurious step forward for the Swedish car brand.
“We started by asking ourselves if we could make life easier for parents and safer for their children when it comes to the child seat experience. We focused on three key benefits – making it easier to get the child into and out of the child seat from an ergonomic and comfort perspective, providing the child with a safe rearward facing seating position that enables it to keep eye-contact with either the driver or the rear passenger and of course including enough storage for those vital child accessories, such as diapers, bottles, wipes, and so on,” said Tisha Johnson, Chief Designer Interiors at Volvo Cars Concept and Monitoring Centre.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7559451-excellence-child-seat-concept/
StarKist® announced today that Charlie® the Tuna, the alTUNAtive 2016 Candidate, is leaving the world of high stakes politics behind so he can do something even bigger: become the President of Charlie's® World–a 3D undersea adventure filled with videos, activities for kids, tips for busy moms and plenty of recipes! Using innovative 360-degree technology, fans will be immersed into this new digital water oasis. By simply moving the mouse or mobile device, consumers will be able to navigate, play and engage with the separate sections of the microsite to discover all the fun and flavor StarKist has to offer.
“To Charlie's® loyal supporters, don't be sad or disappointed. Charlie® always had a vision: provide options to consumers in order to keep meals and snacks from being the same old, same old,” Andy Mecs, Charlie's® campaign manager and Director of Marketing and Innovation at StarKist, said. “Charlie® did what he set out to do: he brought levity to this Presidential campaign with a focus on a bit of humor and delicious recipes. But, now, he has found a more appropriate job as President of his own undersea world!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7909331-starkist-president-charlie-the-tuna/
Ball Corporation (NYSE: BLL) today published its fifth biennial sustainability report, which details the company’s progress toward its updated priorities – product stewardship, operational excellence, talent management and community ambassadors – and sets a clear path for the future with 10 new ambitious goals to be achieved by 2020.
“Sustainability has always been a part of who we are, and our team has worked hard to maintain a careful balance of our economic, environmental and social impacts over the years,” said John A. Hayes, chairman, president and chief executive officer. “As a larger, more global company, being sustainable is more important than ever, and we must continue to set a high bar for ourselves and our partners.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7692351-ball-2016-sustainability-report/
Jereh Group announced that they become Ariel’s only global market packager outside the North American territory after three years’ good cooperation, which will start a new chapter in Jereh’s compression business. This cooperation will integrate the resources of two parties and deliver unsurpassed gas transportation solutions and support for the global market.
“It is the quality design, engineering and fabrication capability, professionalism, similar culture, and remarkable achievement of Jereh that facilitate this cooperation,” said Mr. Derek Kane, the Director of Ariel Asia. “And we are pleased to expand the product range and geographical sales markets for Jereh and support the international request.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7483051-jereh-group-ariel-authorization/
The vehicles deemed the 16 Best Family Cars of 2016 were announced today by Kelley Blue Book, www.kbb.com, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. After extensive testing and evaluation, with a keen focus on safety, comfort, convenience, spaciousness for both passengers and cargo, and fit of various rear-facing and forward-facing child safety car seats, the KBB.com expert editors recommend their choices for a diverse group of vehicles that best meet the needs of today’s modern families.
“For two weeks’ time we drove, lived-with, folded-down-seats-of, paired-phones-to and installed-baby-seats-in each and every one of the contenders,” said Jack R. Nerad, executive editorial director and executive market analyst of Kelley Blue Book’s KBB.com. “We loaded cargo, contorted ourselves into third rows, watched movies on rear-seat screens, toted rowing teams to marinas – in short, we did everything that you and your family might do with a vehicle day-to-day. And we did all this with a certain sense of what a family needs and wants, since many of our testers are simultaneously parents of kids ranging from mid-twenties to newborn. So this wasn’t just a cursory exercise, but instead it drew heavily upon our family-car experiences, needs and wants.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7748351-kelley-blue-book-best-family-cars-2016/
China's leading automobile manufacturer GAC Motor has released the first concept car EnLight on November 18 at the 14th China (Guangzhou) International Automobile Exhibition, marking a new milestone in the company’s continuous path of innovation.
EnLight is an unprecedented smart electric supercar that applies the latest cutting-edge technologies, most futuristic design concepts and natural driving experience. The slim bodied supercar with butterfly wing doors has both the autonomous and manual driving modes while achieving four-wheel independent drive with the in-wheel motors.
“EnLight is a forward-thinking concept car representing the highest level of GAC Motor’s independent research and development as well as our unparalleled technological capabilities, which will also provide GAC Motor strong confidence and support to seek advanced development in the direction of reaching the top of the auto industry through innovation and creativity,” said Zeng Qinghong, president of GAC Motor.
To view the multimedia release go to:
http://www.multivu.com/players/English/7994651-gac-motor-smart-electric-concept-supercar/
May is Mental Health Awareness Month. Nine out of ten times when someone dies by suicide, they have a diagnosable mental health condition at the time of their death. However, mental health conditions are treatable, and most people who attempt suicide go on to live healthy productive lives.
Join the American Foundation for Suicide Prevention, the largest suicide prevention organization in the United States, in celebrating Mental Health Awareness Month. By drawing attention to the importance of mental health we hope to save lives and bring hope to those affected by suicide. Taking care of your mental health is the smart thing to do.
“Mental health is as important as physical health. It impacts the way we perceive, think, feel and behave in our daily lives,” said Dr. Christine Moutier, the chief medical officer of the American Foundation for Suicide Prevention. “To help us prevent suicide, there is a role for everyone, in every community. Don’t be afraid to have a caring conversation with someone if you notice troubling changes in their behavior. This conversation just might save their life.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7824851-afsp-suicide-mental-health-awareness-month/
