As a private, family-led company, SC Johnson works hard to hold itself to a higher standard. Today, the company launched the next generation of its iconic “A Family Company” advertising, which aims to demonstrate this commitment and show that as a family company, SC Johnson cares as only a family company can.
“Being a family company means we don’t need to worry about the expectations of Wall Street. We have the freedom to do the right thing for the long term,” said Fisk Johnson, Chairman and CEO, SC Johnson. “We care more, and we work hard to make sure our products are high quality, safe and healthy for the families who use them. We believe this ad campaign not only speaks to these values, but to the aspirations we share with families around the world.”
As an integrated marketing campaign across television, digital and retail intended to celebrate the value family brings to people everywhere, this new campaign grew out of what SC Johnson knew to be consumers’ built-in trust of family-owned companies. In fact, when the company launched the first “A Family Company” in 2001, research showed that 80 percent of people believed family companies made products they could trust.
To view the multimedia release go to:
http://www.multivu.com/players/English/7664351-sc-johnson-a-family-company/
CRUZ, the No.1 Port in the World, has unveiled a new and elegant design for its classic range. A brand new look designed to retain the elegant style of CRUZ and to give a superior brand visibility.
The new packaging will be available worldwide and will be rolled out on all the qualities: Tawny, White, Ruby, Special Reserve and Pink.
The new packaging with its distinctive bottle shape marries both the traditional CRUZ’s attributes – elegance & authenticity with modernity to create a look with a great stand out.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7462151-new-design-porto-cruz/
Join Shana on her great adventure-of-the-heart. As she spends time with her family ‘shopping’ for hugs. This sweet story, inspired by an actual event, teaches children the importance of patience & self-reliance, empathy & self-awareness and to always trust their instincts. In addition, The Hug Store book “extras” also features research on why hugs are important as well as safety recommendations to discuss with children when hugging.
https://www.facebook.com/TheHugStoreBook/ children, self-help
https://youtu.be/ZEFQPyV8vt4 Technology poses challenges to just about every industry. This includes things such as the newspaper industry coping with a shift from print to digital products, or the music industry moving to web-based distribution models, versus the now-antiquated record store. Make no mistake: new technology is a great thing that generally makes life easier. But it’s also important to remember that these new innovations aren’t always problem-free.
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Trigenic Flex is the latest design innovation from Clarks Originals: the culmination of over 190 years’ expertise in the craft of shoemaking. With a tradition of introducing innovative footwear to the marketplace, the brand’s unconventional, and sometimes radical, approach has resulted in the proliferation of globally recognised icons such as The Desert Boot and Wallabee®.
Continuing this ‘free-thinking’ design philosophy, Clarks fuses a shoemaker’s craft and traditions with advanced technology and innovation to deliver the Trigenic Flex; an icon in the making. The Trigenic Flex is a beautifully crafted and truly original everyday shoe with a design that is deconstructed to create a minimal and fresh look.
The Trigenic Flex takes inspiration from an original 1883 Clarks Hygiene design; stylish shoes that were shaped to the natural contours of the foot, a great contrast to the seriously uncomfortable and deforming fashions of the time. Prad Indrakumar, Senior Designer, Clarks Originals, states:
“We started by looking at the Clarks ‘Hygienic’ collection of 1883. This was a collection that allowed space for the toes of your foot to move as you walked - revolutionary for its time. We looked at how we could bring this into a modern context.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7732251-clarks-create-trigenic-flex-new-classic/
Sometimes good things come in the same-sized packages. That is definitely the case with new GE Profile and GE Café front control slide-in ranges, which have been transformed into pioneering culinary masterpieces that maximize every inch of space, giving owners sleek, custom look, edge-to-edge cooktops and connectivity to get them cooking with ease and confidence. According to the great minds at GE Appliances who engineered a way to maximize every inch, there is no longer anything standard about the standard size.
“At GE Appliances, our industry leadership comes from listening to you and bringing you innovations that make your life easier,” said Tim Calvert, marketing director for GE Appliances’ ranges. “We know that today’s appliances need to do so much more than look good. That’s why the latest features added to GE Profile and GE Café slide-in ranges offer so many industry firsts that when combined, give you the perfect recipe for professional performance in an easy-to-use package.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8178151-ge-appliances-profile-cafe-slide-in-ranges/
