GAC Motor, China’s leading automaker, released a new brand image and corporate culture for the company’s decennial celebration. The new vision, which aims to highlight the aspirations of one of China’s leading auto brands as it begins to embark on its next stage of development.
“Achieving great progress in business not only depends on high-quality products and brand strength but also in the guidance of corporate culture,” said Yu Jun, President of GAC Motor. “Therefore, GAC Motor upon celebrating its 10th anniversary has decided to update our image with a new brand slogan and a renewed effort to upgrade our corporate culture. Aiming to further, empower, motivate and inspire our workforce to ensure our continued long-term development into the next decade.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8379451-gac-motor-10-year-anniversary-road-to-greatness-campaign/
Vestergaard, a global company dedicated to improving the health of disadvantaged people, launched its LifeStraw® Follow the Liters program in Kenya this month. As part of this program, high-volume LifeStraw® Community water purifiers have been distributed to provide more than 23 million liters of safe water a year to over 125,000 school children throughout Kenya’s western province.
The distribution is made possible through the LifeStraw® Follow the Liters program which harnesses the collective power of individuals to help solve one of the world’s most pressing issues – lack of access to safe drinking water for people in developing countries. When a consumer purchases any LifeStraw® product, a portion of the funds are used to provide one school child in a developing country with safe drinking water for an entire school year.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7351651-vestergaard-lifestraw-follow-the-liters-program-kenya-safe-water/
Nuorilang Waterfall, located in Sichuan province’s Jiuzhai Valley, recently took the top spot in an online poll for China’s Top 10 Most Beautiful Waterfalls.
The 270-meter wide, 24.5 meter high Nuorilang Waterfall, at 2,365 meters, is an expansive travertine waterfall and the widest waterfall in China. Nuorilang means “male god” in Tibetan and symbolizes both majesty and sublimity. The waterfall freezes in winter, creating the rare phenomenon of blue ice under warm sunshine, making the waterfall an unusually distinctive stop among Jiuzhai Valley’s many attractions.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64968-jiuzhai-valley-national-park-china-nuorilang-waterfall
Today marks the launch of Informa Engage, a high quality, international B2B marketing services business that connects buyers and sellers in specialist niche markets worldwide.
Informa Engage is part of Informa, the international Business Intelligence, Exhibitions, Events and Academic Publishing Group, and builds on the Penton Marketing Services business acquired as part of Informa’s combination with Penton Information Services in 2016.
Informa Engage offers unrivalled specialist audiences, deep knowledge of vertical markets, sophisticated data and content marketing expertise, and quality marketing services execution in turnkey packages. This enables marketers to connect effectively with customers, as they move from discovering a business need to identifying a solution, selecting a provider and making a purchase, using the right content at the right time in the buyer’s decision making process.
To view the multimedia release go to:
https://www.multivu.com/players/English/8169651-informa-engage-launches/
Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
While many of us associate hearing aids with our grandfather sitting in a rocking chair trying to adjust the sound levels, today’s high-tech hearing aids are wireless, virtually undetectable and now for the first time, can be controlled right through your iPhone.
Beltone, one of the world’s largest manufacturers of hearing devices, recently announced the first–ever ‘Made for iPhone’ hearing aid – Beltone First. The ground–breaking device with iPhone capabilities allows consumers to receive clear, clean sound streamed directly from an iPhone, iPad or iPod touch.
To view the multimedia news release, go to: http://www.multivu.com/mnr/7213351-beltone-better-hearing-and-speech-month-iphone-hearing-aid-s
Today the EDF Energy London Eye reached an impressive milestone by welcoming its 50 millionth visitor.
Just over 13 years ago in March 2000, the London Eye opened its doors to the public for the first time and has since welcomed everyone from homeless charities to Royalty and guests of all ages from countries all over the globe, on the 135m high observation wheel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62400-EDF-Energy-London-Eye-50-million-milestone
Kaléo, a privately-held pharmaceutical company, today announced the AUVI-Q® (epinephrine injection, USP) Auto-injector will be available by prescription starting February 14th, and announced AUVI-Q AffordAbility, a first-of-its-kind access program for AUVI-Q. Through this new program, patients with commercial insurance, even those with high-deductible plans, will have an out-of-pocket cost of $0. For patients who do not have government or commercial insurance, and have a household income of less than $100,000, AUVI-Q will be available free of charge. In addition, the cash price for AUVI-Q is $360 and will be available to those patients without government or commercial insurance. Each AUVI-Q prescription includes two Auto-injectors and one Trainer for AUVI-Q.
To view the multimedia release go to:
http://www.multivu.com/players/English/7981051-auvi-q-epinephrine-auto-injector-access-and-availability-launch/
Today, VSP Vision Care, the largest not-for-profit vision benefits provider in the United States, and market research agency YouGov released new findings showing that half of people in the U.S. are neglecting their eyes despite 84 percent of people rating vision as their most important sense. This disconnect occurs because people don’t understand the importance of annual eye exams and its connection to overall health.
In fact, only 1 percent of people know that signs of serious conditions like thyroid disease, high blood pressure, autoimmune disorders and certain types of cancer can be detected through annual eye exams. This is concerning because even if you have naturally good vision and don’t need prescription glasses, you still need an annual eye exam to protect your overall health.
To view the multimedia release go to:
https://www.multivu.com/players/English/8363551-vsp-vision-care/
DEIMOS-2, Spain's first ultra-high resolution satellite launched into orbit on 19 June, has started capturing its first images just 12 hours after it was brought on line.
DEIMOS-2, which was launched from the launch site at Yasny (Russia), was developed by Elecnor Deimos in a record time of just three years. The company built an innovative Satellite Integration and Operations Centre in Puertollano (Spain) to assemble and subsequently control DEIMOS-2. As a result, this project completes Elecnor Deimos' presence in the entire value chain for space missions. Elecnor Deimos has the capability to manage entire space programs: design, integrate, validate, launch and operate Earth observation satellites; use them for commercial purposes and develop them for third parties.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400573-elecnor-deimos-2-satellite-images
LG Electronics (LG) unveiled its premium 100-inch (254 cm) Laser Display at a grand event in Dubai, UAE that will enhance the home cinema experience, as never before. Home cinema enthusiasts can now watch their favourite film and sports match on a gigantic screen without compromising on picture quality in the comfort of their living room.
This new masterpiece by LG, which was named Product of the Future at CES 2013, offers Full HD 1080p screen resolution along with an incredible contrast with LG’s laser-based technology.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61931-LG-debuts-premium-100-inch-laser-display
Blu® Homes, Inc. (“Blu”), America’s leading provider of premium prefab homes, today announced the newest model in its 2014 product line, the Breeze Aire. This exciting new model offers a spacious layout, high-end finishes, and standard floor plan combinations that offer this beautiful home to clients across the United States in as little as seven months, as well as highly custom choices for those who prefer to make detailed engineering changes.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64410-blu-homes-new-model-updated-2014-product-line-breeze-aire
