Celebrating Post Grape-Nuts’ role in Sir Edmund Hillary’s historic ascent up Mt. Everest 60 years ago, the iconic crunchy cereal unveils a new marketing campaign today that encourages consumers to conquer their everyday mountains. Beyond advertising, the campaign engages consumers in the “playgrounds” of active outdoor and fitness enthusiasts – such as ski resorts, state parks and even “Everest-like skyscrapers” – before culminating with celebratory activities on the actual anniversary in May.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60590-post-grape-nuts-challenges-consumers-to-conquer-everyday-mountains
The II Moscow International Forum for Innovative Development “Open Innovations”, which was held in Moscow from October 31 to November 1, 2013, confirmed its role of a global discussion platform in the field of technological innovations.
For two consecutive years now, “Open Innovations” has become the largest event in Russia and one of the biggest events in the world, demonstrating the major trends and key developments in innovative sectors of the economy. Open Innovations Expo 2013, which exposition has become a unique platform for the development and demonstration of advanced technologies, exchange of experience in successful implementing of innovative projects, as well as effective interaction between government, science and business was held within the framework of the Forum.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/63505-results-open-innovations-forum-moscow-2013
TruGreen, the nation’s largest professional lawn care service provider and a subsidiary of The ServiceMaster Company, today shares the fall episode of its webisode series, “Grow Curb Appeal,” providing simple tips for enhancing your home’s outer charm. Jason Cameron, licensed contractor and TV host, stars in the seasonal webisodes, in which healthy lawns and landscapes play a leading role.
According to the National Association of Realtors, “Curb appeal sells 49 percent of all homes.” In TruGreen’s approximately two-minute “Grow Curb Appeal” episode three, Cameron demonstrates three tips for updating your home’s exterior attraction this fall, the ideal season for corrective lawn and landscaping measures. The instructional TV host expertly shares: how to transform a rundown fence, how to conduct corrective pruning, and why to feed lawns and landscapes now for healthy spring growth.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57758-trugreen-grow-curb-appeal-fall-webisode-series-jason-cameron
Today, Del Monte Foods — a 100+ year old iconic brand — breaks their largest master brand campaign in 10 years to reestablish the role of canned fruits, vegetables and tomatoes in contributing to a healthy lifestyle.
The
To elevate the importance of enhanced vision and kick-off its 2013 campaign – Transitions® adaptive lenses as the “Official Sponsor of Sightseeing™” – Transitions Optical, Inc. will unveil the “Feast Your Eyes Enhanced Vision Experience” at the Food Network South Beach Wine & Food Festival presented by FOOD & WINE in Miami, Fla., February 21 – 24. Festival attendees will be invited to visit the event’s only elevated structure on the beach to see what they’ve been missing – in Transitions Optical’s effort to raise awareness about the important role of vision in connecting with all of the “sights” around you and enjoying life’s everyday moments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59697-transitions-optical-feast-your-eyes-enhanced-vision-experience
Nearly 7.5 million students (K – 12th grade) are chronically absent every school year – missing enough school to put them at severe risk of dropping out or failing to graduate. Chronic absenteeism, which is defined as missing at least 10 percent of school days in a given year, or about 18 days, affects the educational outcomes of millions of students. In order to inspire parents of 5th through 8th graders to recognize the crucial role regular attendance, even in the early years, plays in high school graduation, the U.S. Army and the Ad Council are unveiling a new series of public service advertisements (PSAs) created pro bono by advertising agency Publicis Kaplan Thaler.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58503-ad-council-boostup-high-school-dropout-prevention
If a child cannot see clearly, he may have trouble learning, a problem that will impact his entire life. Jennie Garth, well-known actress and mother of three, knows firsthand that healthy vision can change everything for a child – at school and at home.
Ms. Garth, whose two older daughters struggled in school before receiving vision correction, has partnered with Alcon to launch the Eye Saw Good campaign, an initiative that highlights the important role that good eye health and clear vision play in allowing people to see the world around them and live life to the fullest. The campaign inspires people to help provide good eye health and vision correction for children in need across the US. The campaign is simple: see good, share good, and make good happen.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62135-alcon-kids-vision-for-life-jennie-garth-eye-saw-good-vision-awareness
Domestic violence happens 145 times every hour in the U.S. It affects more women than breast cancer, lung cancer and ovarian cancer combined. As part of Domestic Violence Awareness Month in October, The Allstate Foundation has partnered with actress Rosario Dawson for the Purple Purse campaign to raise awareness of domestic abuse and the role finances play in helping survivors break free from violence. In its third year, The Allstate Foundation Purple Purse campaign has pledged to donate up to $350,000 to the YWCA for programs that help domestic violence survivors gain the financial knowledge and resources needed to live independently.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62951-allstate-foundation-rosario-dawson-fight-domestic-violence-purple-purse
Do you have what it takes to prepare millions of preschoolers for their day? Sprout®, the 24-hour preschool network, is giving aspiring actors and fans the opportunity to audition for the role of live morning show host with its launch of Sprout’s Host Hunt – a national competition to find the next great preschool TV host.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62645-pbs-sprout-host-hunt-live-children-s-morning-show-nationwide
EMO Hannover 2013 has proven its role as the worlds leading trade fair for the metalworking industry. Over a busy six-day period, a total of 145.000 visitors came to the fair to learn about the latest trends and developments in the machine tools industry at a showcase dedicated to “Intelligence in Production.”
