The DRIVE4COPD national public health initiative today announced that it is partnering with the Country Music Association (CMA) to launch the Tune Up For COPD Songwriting Competition, featuring country music stars Billy Ray Cyrus and Patty Loveless. The competition challenges Americans to create a new DRIVE4COPD song to help raise awareness of chronic obstructive pulmonary disease (COPD). Last year, Loveless wrote the campaign anthem, 'Drive,' in honor of her sister Dottie, who died of COPD when she was only 48 years old.
To view Multimedia News Release, go to http://www.multivu.com/players/English/48274-boehringer-ingelheim-tuneupforcopd/
A sunroom window box, a birdie blind, a “catio” and a hanging indoor garden … these are only a few of the innovative designs cat owners from across the country entered in the Purina® Tidy Cats® Pet Projects Design Challenge. The national contest invited cat owners to showcase the innovative, creative and unique ways in which they are incorporating feline design into their homes to enhance their lives and living environments with their cats.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52327-purina-tidy-cats-candice-olson-celebrate-most-creative-cat-owners
Chobani, America’s number one selling yogurt brand, debuted its first national television advertising campaign this month to support Chobani Champions, the authentic strained Greek low fat yogurt made just for kids. As part of the “Win the Day” campaign, the television spot features two-time Olympic medalist and U.S. softball sensation Jennie Finch and her own “champion,” 6 year old son Ace.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56658-chobani-champions-helps-parents-and-kids-win-the-day-with-jennie-finch
Diet Coke and Heidi Klum are joining forces once again. For the third consecutive year Diet Coke is partnering with Klum and the National Heart, Lung, and Blood Institute (NHLBI) in a national heart health awareness campaign called The Heart Truth. To bring heart health into the spotlight during February, American Heart Month, Diet Coke will distribute special limited-edition packaging in support of the campaign. For her part, Klum will return to the runway for the Diet Coke sponsored Red Dress Collection Fashion Show on February 11, the popular kick-off to Mercedes-Benz Fashion Week in New York.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cocacola/42212/
Singer Debbie Gibson marks decades of service by returning to the Philippines to advocate on behalf of poor children with Children International, a U.S.-based humanitarian organization.
According to the Philippine National Statistical Coordination Board, one in four families lives in poverty. Gibson, who has supported Children International since 1990, visited Manila to raise awareness for the issue of child poverty and her personal experience with the charity.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childreninternational/46387/
The National Bone Health Alliance (NBHA), a public-private partnership with 42 member organizations, is urging a simple solution to a big problem: if it’s 50+ fracture, request a test. This is the call-to-action for the NBHA’s new public and healthcare professional education campaign – 2Million2Many (www.2Million2Many.org).
The campaign reflects the two million bone breaks that occur in the U.S. each year that are caused by osteoporosis and urges the public and healthcare professionals alike to take action and request a test for osteoporosis when someone age 50 or older breaks a bone. Despite the fact that 50 percent of osteoporosis-related repeat fractures can be prevented with existing treatments, only two in 10 initial bone breaks get a follow-up test or treatment for osteoporosis.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56192-national-bone-health-alliance-nbha-prevent-osteoporosis-2million2many
In time for Earth Day 2011, skateboarding legend Tony Hawk, musicians Ziggy Marley and Michael Franti and comedian Andy Dick, amongst other well know actors, musicians and athletes are raising awareness of the high cost tobacco-related litter takes on our planet. Legacy®, the national public health foundation best known for its truth® youth smoking prevention campaign, is working to call attention to the toxic toll discarded cigarette butts take every day on our already-taxed natural environment.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/legacyforhealth/49116/
HomeAway, Inc. – the world’s leading online vacation rental marketplace – today announced details of its new national marketing campaign, which officially debuts on Feb. 6, 2011, with a 30-second spot during the broadcast of Super Bowl XLV and features a fully customizable experience at http://detourism.homeaway.com in which viewers insert photos of themselves and/or their properties into a commercial.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/homeaway/43506/
Nine out of ten parents believe there is a “father absence crisis” in America, according to two national surveys by the National Fatherhood Initiative. To inspire fathers to become more involved in the lives of their children, the U.S. Department of Health and Human Services’ Administration for Children and Families, Office of Family Assistance, the National Responsible Fatherhood Clearinghouse (NRFC) and The Advertising Council are launching a new series of public service advertisements (PSAs).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46540/
Young adults have made saving a priority this year – ahead of losing weight, living healthier and other typical New Year’s resolutions – as financial concerns take a toll on their friendships and personal lives, according to a new survey by the American Institute of Certified Public Accountants and the Ad Council.
The organizations released the results today to coincide with the launch of a new series of public service advertisements on behalf of their national Feed the Pig financial literacy campaign, which helps 25- to 34-year-olds take control of their finances and add saving to their daily lives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53673-ad-council-aicpa-young-adult-financial-literacy-campaign
A new national survey released today shows large percentages of science teachers and parents strongly agree that demonstrating real-life applications in science (87 percent and 72 percent, respectively) can help make science education more interesting for U.S. students. Almost all science teachers (99 percent) and nine in ten parents (90 percent) feel that science education is important, if not very important for a child’s future, but that it needs to be more engaging to capture the attention of children in America today (97 percent and 96 percent, respectively). The survey, conducted online by Harris Interactive on behalf of iBIO Institute and Astellas Pharma US, Inc. (“Astellas”) included a sample of 235 science teachers and 300 parents with school-age children in kindergarten through 12th grade.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/astellas/46023/
