Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
More and more work is being done using personal mobile devices and employees expect employers to keep personal information privateMobileIron on those devices, according to new research from MobileIron (NASDAQ: MOBL). The 2015 MobileIron Trust Gap Survey, released today, examines the privacy expectations workers have when using a mobile device for work. TheMobileIron online research conducted by Harris PollMobileIron on behalf of MobileIron surveyed more than 3,500 employed adults who use a mobile device for work in France, Germany, Japan, Spain, the UK, and the US (“workers”).
“Mobile workers, especially younger workers, have an expectation of privacy when using mobile devices for work. Many would leave their jobs if their employer could see personal informationMobileIron on their device,” said Ojas Rege, Vice President, Strategy, MobileIron. “In a world where smartphones contain increasing amounts of sensitive personal data, CIOs must remember that every device is a mixed-use device and must protect employee privacy as fiercely as corporate security.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7423152-mobileiron-survey-mobile-device-privacy/
Seniors 80 and over yearn to be connected but many are not, causing a more than quarter of them to become “virtual shut-ins.” While a new survey shows use of social technology is linked to better wellbeing for people in this age group and demonstrates its potential for combating isolation, it also reveals their frustration and need for assistance in becoming part of the digital world. These findings come from a “Rewiring Aging” survey supported by Brookdale Senior Living, conducted by Kelton, a leading global insights firm in collaboration with the Stanford Center on Longevity. It is the first in-depth study of how online social networking and similar tech-based activities affect the quality of life among America’s fastest-growing demographic segment.
Fifty-eight percent of seniors surveyed believe technology can improve communication with family and friends. This belief is borne out by the findings; respondents who indicated they interact with loved ones through social technology report having higher life satisfaction and health and being more likely to attain life goals than those who do not use social technology.
To view the multimedia release go to:
http://www.multivu.com/players/English/7617951-brookdale-seniors-technology/
When you’re a brilliant mathematician like the Baltimore Ravens’ John Urschel, a football playbook is only so challenging. So the 6-foot-3, 305-pound offensive lineman looks for mathematics in everyday life for mental stimulation, and he’s asking you to do the same. Get in the game by snapping photos of how and where you use math at school, at home, on the practice field — anywhere and everywhere – for a chance to win a $500 Amazon gift card and a video conference for your class with the professional athlete.
Kicking off August 19, in coordination with World Photo Day (#WorldPhotoDay), and running through September 17, you can show John Urschel how you use math for the win in everyday life on Twitter or Instagram using the hashtags #MathFTW and #TIContest to be entered to win. And, get creative! The gifted mathematician is seeing a lot of math these days as he pursues his Ph.D. in Applied Mathematics at Massachusetts Institute of Technology (MIT). Urschel, who holds a 4.0 Grade Point Average, is all the proof students need to see they can be good at academics while pursuing other passions – from athletics to the arts.
To view the multimedia release go to:
http://www.multivu.com/players/English/7746253-texas-instruments-math-for-the-win-contest/
DEIMOS-2, Spain's first ultra-high resolution satellite launched into orbit on 19 June, has started capturing its first images just 12 hours after it was brought on line.
DEIMOS-2, which was launched from the launch site at Yasny (Russia), was developed by Elecnor Deimos in a record time of just three years. The company built an innovative Satellite Integration and Operations Centre in Puertollano (Spain) to assemble and subsequently control DEIMOS-2. As a result, this project completes Elecnor Deimos' presence in the entire value chain for space missions. Elecnor Deimos has the capability to manage entire space programs: design, integrate, validate, launch and operate Earth observation satellites; use them for commercial purposes and develop them for third parties.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400573-elecnor-deimos-2-satellite-images
A landing page is a place where you send traffic and then you ask the visitors to take some kind of action. It can be a sales page, or an email opt-in page, for example. You can use content, video, or a Fiverr infographics. The landing page has to rank well with search engines so you can get more visitors to your site. Here are the 9 most common mistakes we see with landing pages. https://www.youtube.com/watch?v=KefLEPm6yj0
Last week, Jennifer Lawrence and other celebrities had indiscrete photos stolen and distributed across the Internet. It’s speculated that their accounts were accessed by a “brute force” attack—which can only be successful if their passwords were weak.
Weak passwords are a risk for businesses, too. Verizon found that 76% of all network intrusions exploit weak or stolen passwords.
To protect critical data, every employee at every business must use strong passwords (which have no fewer than 12 characters). But with an average of 14.3 apps per business, users are likely to take shortcuts by creating passwords that are easy to memorize – and easy to crack.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7286151-intermedia-appid-single-sign-on-passwords-one-click-access/
CLEAR MEN SCALP THERAPY™ has signed on as a sponsor for the ESPY awards, airing tonight, showing men how the pros look good both on and off the sports field. The brand enlisted football player Tony Gonzalez who has been in training to be the perfect man on the red carpet, as well as the stage, in his new role as a presenter for the 2013 ESPY Awards on behalf of CLEAR. To get in shape for the show, Tony has been using the “2 in 1” shampoo + conditioners and shampoos designed specifically for men to be sure he keeps his tux flake-free all night long (visible flakes with regular use).
To view Multimedia News Release, go to http://www.multivu.com/mnr/62546-clear-men-scalp-therapy-espn-tony-gonzalez-espy-segment
The HGTV® Dream Home will mark its 21st anniversary on St. Simons Island, Georgia, where the white sand, moss-draped oaks and laid-back island lifestyle, make it America’s favorite beach town. The grand prize winner of this spectacular giveaway will receive the completely remodeled and fully furnished home, a new Honda Pilot, plus $250,000 from national mortgage lender Quicken Loans®. The sneak peek at this beautiful, one-of-a-kind makeover is now available at HGTV.com/HGTVDreamHome.
Interior designer Brian Patrick Flynn has restored a hidden gem into a one-of-a-kind seaside getaway with a design aesthetic that can be described as Southern Transitional. With Sea Island as the backdrop, the 1980s-built home maintains a traditional look that embodies true Southern charm with an emphasis on architecture reflective of its coastal location.
“The charming seaside location of St. Simons fits the bill as a ‘dreamy’ location where our fans can see themselves relaxing by the backyard fire pit or hosting friends by the pool,” said Ron Feinbaum, general manager and senior vice president of Home Promotions for Scripps Networks Interactive. “Working with architect Michael Stauffer and builder Allen Construction, we were able to transform this home into a residence with design inspiration that our fans can use in their own homes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7986251-hgtv-dream-home-giveaway-2017/
BLACK+DECKER™ announces its new line of award-winning** SMARTECH™ Batteries, which use Bluetooth® Technology to connect to the new BLACK+DECKER Mobile App. The free BLACK+DECKER Mobile App has three components: My Products, Messages, and Projects. Combined with the new SMARTECH™ Battery USB charging feature, the app and batteries connect tools with technology to enhance the DIY experience.
The BLACK+DECKER Mobile App links with SMARTECH™ Batteries to provide a variety of functions. In the My Products section of the app, users can not only view a list of their connected batteries, but they can also select and interact directly with an individual battery when in range. From there, users can access four key functions: enable or disable the battery, view the percent of the battery’s remaining charge, turn on the locate feature to find a missing battery, or activate the battery’s integrated USB port. When activated, this port can power external devices, such as tablets and phones, connected via USB.
To view the multimedia release go to:
http://www.multivu.com/players/English/7517854-black-decker-smartech-bluetooth/
Today, WebMD released My Abuelita Told Me, a new five-part video series developed in partnership with Dr. Juan Rivera (“Dr. Juan”), a board-certified internist and cardiologist, who is well-known for his best-selling books and regular appearances on broadcast television. My Abuelita Told Me explores the reliability of the various home remedies, beliefs and established practices that beloved abuelitas (a.k.a. grandmas) have passed down through the generations, and Dr. Juan clarifies what is or isn’t accurate using medical science.
To view the multimedia release go to:
https://www.multivu.com/players/English/7579758-webmd-my-abuelita-told-me-bilingual-video-series/
