As sustainability becomes an increasingly important topic in the textile industry, so does the research that helps us better understand how end consumers think about sustainability. Cotton Incorporated and Cotton Council International (CCI) conducted a global survey of attitudes, motivations, and behaviors regarding sustainability among 7,300 consumers in the U.S., U.K., Mexico, India, Italy, and China. Questions explored how consumers define sustainability, what actions they take to improve the environment, when and how sustainability affects their purchases, and why they are motivated to act in sustainable ways. This research reveals the ways in which environmental concerns are important to consumer decision-making.
To view the multimedia release go to:
https://www.multivu.com/players/English/7972231-cotton-incorporated-global-sustainability-environment-survey/
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AARP Travel (travel.aarp.org/welcome), a new travel website launching today, offers a one-stop online experience that helps users take their travel ideas from dream to destination.
With personalized trip planning tools like Trip Finder and Map Explorer, website visitors can put together the type of trips they want, get travel tips from noted travel expert and AARP Travel Ambassador Samantha Brown and read hundreds of articles and information on enticing destinations near and far. AARP\'s free site is designed to help consumers get the most out of every trip.
To view Multimedia News Release, go to http://www.multivu.com/players/English/66070-aarp-new-travel-website/
Snap those selfies, head to the mountains, and don’t break the bank. Those are just three insights into how deeper vacation memories are formed from a first-of-its-kind study released today by the world leader in vacation rentals, HomeAway®.
The unprecedented examination of more than 700 summer vacationers found that those who take photographs and selfies remember their vacations 40 percent better than their less snap-happy counterparts. That said, there are limits: Those who spent more than two hours using phones and other devices were 26 percent less likely to remember vacation details. Perhaps most surprisingly, the study revealed that the amount of money spent on a vacation has no effect on its memorability, among numerous other actionable findings.
To view the multimedia release go to:
http://www.multivu.com/players/English/7978351-homeaway-vacation-memories-university-of-texas-study/
Volvo Cars’ all-new XC90 – which will be revealed in August – will offer the most comprehensive and technologically sophisticated standard safety package available in the automotive industry. The new technologies will take the company a significant step closer to its vision that no one will be killed or seriously injured in a new Volvo car by 2020.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400582-all-new-volvo-XC90-safest-car
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
VTech® (www.vtechkids.com), a world leader in age–appropriate and developmental stage–based electronic learning products for children, today announced the availability of its first ever fun camera watch for kids: the Kidizoom® Smartwatch. The world’s first Smartwatch for kids, this innovative, multi–function watch is packed with robust features such as a built–in camera, video and fun photo effects, offering an enriching fun and educational experience in a wearable, kid–friendly, take–anywhere gadget. Leading the way into a new era of wearable technology tailored for children as young as four years old, the Kidizoom Smartwatch is available now at www.vtechkids.com, Amazon.com, Target.com, ToysRUs.com and Walmart.com.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7107952-vtech-kidizoom-kids-smartwatch-wearable-technology/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
The Fourth of July is an excellent time to take a moment to acknowledge all of the men and women who are bravely serving in the United States military at home and overseas. Major League Baseball’s San Diego Padres and Mercury Insurance are doing more than just saluting our troops’ service, as the two organizations partnered to host a “packing party” yesterday to assemble care packages for Marines and Sailors from local bases – Camp Pendleton and MCAS Miramar – currently deployed in Afghanistan. More than 50 Mercury employees and agents, local little leaguers and Padres pitcher Ian Kennedy and community representatives stuffed 1,000 backpacks in right field at Petco Park following the July 2 Padres-Reds game.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7264451-mercury-insurance-san-diego-padres-assemble-care-packages-for-afghanistan-troop/
Former MLB All-Star Cliff Floyd today was crowned Snapple’s “Flip for Flavor” champion in the first-ever Snapple All-Star Bottle Flip Challenge at GEICO All-Star FanFest. Snapple – the Official Tea and Juice Drink of Major League Baseball – added its own playful pop of fruit flavor to the worldwide bottle-flipping craze by pitting Floyd against Baseball Hall of Famer and 19-time MLB All-Star Cal Ripken Jr. in a fast-paced competition to determine the most accurate flipper. Floyd accurately hit all four fruit bases on the baseball field-inspired game board and was presented with a custom designed Peach Tea Snapple bottle trophy.
“There is nothing like bringing together love for baseball and summer with the accurate fruit flavor of Snapple,” said Brent Chism, Senior Director of Brand Marketing, Snapple. “We are thrilled to have added our own flavor to FanFest through our new partnership with Major League Baseball and remind everyone of their right to take a flavorful break while enjoying our national pastime. Having greats like Cal and Cliff bring so much energy to our activation made this a fun and memorable moment, and we look forward to what’s next.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8361051-snapple-mlb-all-star-bottle-flip-challenge/
Asendia, the joint venture between La Poste and Swiss Post, regularly produces insights on the burgeoning e-commerce market and the very exciting opportunities it is offering to online retailers who would like to take their business global.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/72762578-asendia-e-commerce-trends-insight/
Safe Horizon, the nation’s leading organization dedicated to helping victims of domestic violence, today officially launched the public service announcement (PSA) for its groundbreaking “#PutTheNailinIt” campaign to end domestic violence. #PutTheNailinIt encourages men and women to show support for victims of abuse and pledge to take a stand against domestic violence. They are encouraged to do this by painting their left ring fingernail purple, the color of the anti-domestic violence movement, and by donating at safehorizon.org to help victims become survivors.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7448052-safehorizon-domestic-violence-psa/
