The scene opens in a dark room. A human form constructed of 119 points of light moves through space as if it is riding in an invisible vehicle. Suddenly, a more vibrant, detailed human form, with bones, muscles and organs constructed from 2,000,000 points of light, comes in to view, traveling toward the first figure. The two forms collide. Viewed in slow motion, we see that there is no comparison between an ordinary crash test dummy and a Lexus crash test genius in the throes of an accident.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51818-lexus-ad-campaign-engineering-amazing-light
Kumbha (Kumbh) Mela is a mass pilgrimage centered on the ritual of riverside bathing, it is variously called the the Great Indian Bathing Festival, the Urn Festival, the Pitcher Festival and so forth. It occurs four times every twelve years rotating between Allahabad/Prayaga at the confluence of the rivers Ganga (Ganges), Jamuna (Yamuna) and the concealed Saraswati, Haridwar (Hara Dwar) on the river Ganga (Ganges), Ujjain on the river Kshipra (Shipra), and Nasik on the river Godavari (Gomati)
Bathing in these rivers during the Kumbha (Kumbh) Mela is considered an endeavour of great merit, cleansing both body and spirit. The Allahabad and Haridwar (Hara Dwar) festivals are routinely attended by five million or more pilgrims; the Kumbha (Kumbh) Mela is the largest religious gathering in the world. It may also be the oldest
Two traditions are in circulation regarding the origin and timing of the festival: one that stems from ancient texts known as the Puranas, and the other that connects it with astrological considerations. According to the Puranic epic, the gods and demons had churned the milky ocean at the beginning of time in order to gather various divine treasures including a jar containing a potion of immortality - Ambrosia. As the jar emerged from the ocean the gods and demons began a terrific battle for its possession. During the battle, which according to one legend the gods won by trickery, four drops of the precious potion fell to earth, when Jayantha (Jayanth) the son of the chief deity Indra carried the jar (Kumbha/kumbh) that held the ambrosia in the form of a giant bird - these places became the sites of the four Kumbha (Kumbh) Mela festivals, according to another legend he ran away with the jar and hid them on twelve locations on earth where few drops of ambrosia fell, four of these places are known and identified as the four sites for the Kumbh (Kumbh) Mela, the other eight locations are being researched by our team
The astrological tradition (ascribed to a lost Puranic text and not traceable in extant editions) seems to stem from a very ancient festival called the Kumbha Parva, which occurred at Hardwar every twelfth year when Jupiter was in Aquarius (the Indian name being Kumbha/Kumbh) and the sun entered Aries
At some later time the term 'Kumbha (Kumbh)' was prefixed to the Melas held at Prayaga, Ujjain, and Nasik and these four sites became identified with the four mythical locations of the immortality potion - Ambrosia. In theory the Kumbha (Kumbh) Mela festivals are supposed to occur every three years, rotating between the four cities. In practice the four-city cycle may actually take eleven or thirteen years and this because of the difficulties and controversies in calculating the astrological conjunctions. Furthermore the interval between the Kumbha Mela at Nasik and that at Ujjain is not of three years; they are celebrated the same year or only a year apart. This deviation in practice is intriguing and cannot be fully explained by either astrological or mythological means.
kalpavasi.com
Royal Philips Electronics (NYSE: PHG, AEX: PHI) today introduced the HomeLox portable liquid oxygen system. The innovative system enables oxygen users to generate and store the liquid form of oxygen in the home setting. The HomeLox system offers users the long-lasting and lightweight characteristics of traditional liquid systems, while freeing them from difficulties of filling and dependence on deliveries associated with conventional systems.
Home oxygen is a critical, life-sustaining medical treatment prescribed to nearly 1.5 million Medicare patients annually who suffer from respiratory illnesses such as chronic obstructive pulmonary disease (COPD).
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/philips/45648/
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced its new candle form, the Perfect Pillar, priced at $19.99 (12 oz.) MSRP and available now at retail, online and in specialty retailers and gift shops. This new form features an easy to remove peel off label, contributing to the overall clean, contemporary look of this decorative candle form.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52094-yankee-candle-perfect-pillars
LeapFrog Enterprises, Inc. (NYSE:LF), today unveiled LeapPad™, a personalized learning tablet designed for kids ages four and up. As the leader in educational entertainment, LeapFrog has combined the latest technology, enhanced educational curriculum, and most entertaining characters to fuel a child’s learning in a durable form factor that mirrors popular adult tablets. LeapPad, now available for pre-sale, is revolutionizing the way children learn by offering the next generation in learning, digital reading and personal creativity. Designed with best-in-class educational curriculum and featuring endless and fun ways to play, this new tablet will be on every family’s wish list this year.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/leapfrog/50860/
FedEx and ORBIS International, a leading global organization dedicated to saving sight worldwide, today kicked off a North American Goodwill Tour in Los Angeles, California with the announcement of a new $5.375 million commitment in the form of cash and in-kind gifts from FedEx. In addition, FedEx will donate an MD-10-30 cargo aircraft to ORBIS to be the third-generation Flying Eye Hospital. The Flying Eye Hospital will also visit Burlington, VT, Dallas/Fort Worth, TX, Memphis, TN, and Toronto and Ottawa, Canada between August and November to raise public awareness of the need to eliminate avoidable blindness.
To view Multimedia News Relwase, go to http://multivu.prnewswire.com/mnr/orbis/45157/
Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/yakult/45773/
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These days, the world’s toughest rally is about a lot more than just the driving skills of the men behind the wheel. Proper navigation is equally important, and of course: being in top physical form. And the Volkswagen team has been working really hard on the latter in the Austrian village of Grän. We went along to watch the defending champions work out as they prepare for their Mission Hat-trick.
The new BMW 5 Series Touring is an uncompromising synthesis of power, handling, versatility and elegant style, delivering an experience that suits business and pleasure in equal measure. The BMW 5 Series Touring has always existed to be the perfect estate car for a premium car buyer who wants it all. The dramatic styling and sloping rear roof line create an elegant silhouette, but function follows form as the latest Touring is even more practical. Clearly it is a package that has global appeal as since the first ever car was introduced in 1991, more than 670,000 have been sold.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/bmwuk/46299/
Honda will launch the new Civic at the IAA Frankfurt Motor Show in September. In the build-up to the reveal of the new Civic, Honda is releasing a series of short form films detailing its development. Developed specifically for the European market, the new Civic will be offered exclusively as a five-door hatchback and will compete in the C-segment. It will reach European showrooms in early 2012.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51356-honda-motor-europe/
Dallas-based Chafie Creative Group, LLC, announced today its revolutionary app for Fiction, Immersedition. Extraordinarily more than a regular or even enhanced eBook, the pilot Immersedition, The Survivors Series, authored by innovative transmedia storyteller Amanda Havard, has been crafted specifically to embrace the possibilities of interactivity inside a novel. In its print form, Havard’s book encapsulated specific detail to place and person, anchoring its surreal premise in a very real world, making the interactive transmedia nature of the Immersedition concept the perfect platform for her story. In its print form, The Survivors is a 283-page book, but in its app version, there are over 300 touch-points that call up over 500 frames of relevant additional content embedded in the pages of the book.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53515-chafie-creative-group-immersedition-consumer-transmedia-ebook-app-fiction
