With the running boom continuing to evolve, 2010 marks a very special anniversary for the running world. The marathon, the most notable race of all time, celebrates this year, all over the world and especially during the Athens Classic Marathon this October, the 2,500th birthday of the legendary run of the Greek soldier-runner from Marathon to Athens (490 BC). As a brand whose footwear is favoured by the majority of marathon runners worldwide, ASICS takes its research heritage very seriously. Using the results from its latest study, ASICS aims to explain why and how this 42.195km race has become the icon it is today.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/asics/46288/
Optimer Pharmaceuticals, Inc. (NASDAQ: OPTR) announced today that the U.S. Food and Drug Administration (FDA) has approved the company’s antibacterial drug DIFICID™ (fidaxomicin) tablets for the treatment of Clostridium difficile-associated diarrhea (CDAD) in adults 18 years of age and older. CDAD is a significant medical problem in hospitals and long-term care facilities, and is beginning to emerge in the community among people previously at low risk for the disease. In the largest Phase 3 clinical studies ever conducted in CDAD, DIFICID had clinical response rates at the end of treatment that were non-inferior to oral vancomycin. DIFICID was superior to vancomycin in sustaining clinical response through 25 days beyond the end of treatment. DIFICID is the only FDA-approved antibacterial drug proven to be superior to vancomycin in sustained clinical response for CDAD.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/optimerpharma/50177/
Easy Spirit, a division of The Jones Group Inc. (NYSE: JNY), announced today that it has unveiled a regional campaign that celebrates the heritage of the Easy Spirit brand by helping women live their lives in comfort. As part of the campaign, the brand recently unveiled the newest addition to its Anti-Gravity collection, the Parnella pump. The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to “Pump up the Jam,” wearing the Parnella pump.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52474-easy-spirit-unveils-looks-like-a-pump-feels-like-a-sneaker-campaign
DAZZLING DESERT BEAUTY
Abu Dhabi – CCM News. At this week’s Dubai Motor Show Mercedes has introduced the exclusive SLS AMG Desert Gold edition. Nobody has ever seen the 563 hp car on the road until it was spied cruising past the desert dunes in the United Arab Emirates. Here is the video!
Pussy, the only 100% natural energy drink made from milk thistle and schizandra is gearing up for a global launch over the next six months with new investors Holly and Sam Branson joining the brand.
Created by British entrepreneur Jonnie Shearer in 2004, Pussy has been a well kept secret in celebrity circles until London fashion store Selfridges ordered thousands of cans this summer. Tesco has followed suit recently launching Pussy in selected stores. Now firmly in the retail spotlight, Pussy is finalising global distribution deals – and with Branson investment, has its sights set on knocking taurine based energy drinks off the number one spot.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/pussydrinksltd/52138/
Love sharing your knowledge of Mickey’s California crib? Raced around every attraction at Walt Disney World Resort? If so, your dreams have come true! Disney Parks today announced the fifth annual Walt Disney World Moms Panel search. For the first time in the panel’s history, the call for new park-savvy panelists to lead the online trip-planning forum has expanded to include Disneyland and runDisney specialists. Disney fans from all over the world are encouraged to apply at www.disneyworldmoms.com/search2012 today through September 16.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/disneyparks/48532/
Helsinki has started its year as World Design Capital 2012. With its year-long programme WDC Helsinki 2012 is one of the world’s largest ever expeditions into design. During 2012 Helsinki, the capital of Finland, will explore the benefits and value of design, and showcase the ways it can improve our cities.
WDC Helsinki 2012 started its year with New Year’s Eve of Design on the 31st of December 2011. Approximately 30,000 people gathered to celebrate the beginning of the year in the heart of Helsinki. Next major event will be the World Design Capital Gala presenting the World Design Impact Prize as well as the Alvar Aalto Medal and the Estlander Prize.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52815-wdch
The boisterous howls of discerning drinkers are echoing throughout pubs nationwide, from the concrete jungle of New York City to the sandy beaches of southern California and all points in between. The fervor is tied to the U.S. emergence of a tradition that has long been cherished in Newcastle, England: “Walking the Dog.”
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/newcastlebrown/47514/
Enter a team into the Regents Park O2 Rugby Reunion and you could win Mike Catt as your water boy. That's right England legend Mike Catt will be serving your drinks. Each event has food, drink, competitions, prizes and England players present. Go to http://bit.ly/o2RugbyReunion for details.
The EU’s cyber security agency, ENISA, has issued its final report on the first Pan-European cyber security exercise for public bodies, 'Cyber Europe 2010'. The report underlines the need for more cyber security exercises in the future, increased collaboration between the Member States and the importance of the private sector in ensuring IT security. ENISA has also released an online video clip to support the report.
Supporting EU-wide exercises concerning cyber-security preparedness is a priority for the EU within its 'Digital Agenda for Europe', in order to ensure that businesses and citizens are secure when they are online.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/enisa/48902/
For more than six decades, Land Rover has been designing and building 4x4s that define capability, versatility and usability. Like no other vehicle, Defender inspires affection and loyalty the world over. It is the original reconfigurable vehicle, inspiring people to go beyond whether they are explorers, ecologists, UN aid workers or Red Cross medics.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/landrover/52114/
Kimberly-Clark’s Huggies® Brand today announced its second class of MomInspired™ grant recipients, unveiling nine unique ideas that address a diverse range of parenting, baby and child care product and service solutions. Huggies’ MomInspired grant program provides seed capital and resources to help fund women-owned business startups and new product innovations inspired by personal motherhood challenges and experiences.
In the two years of the program, Huggies MomInspired has solicited nearly 1,000 product and service idea applications addressing unmet parenting needs, and has awarded $315,000 in grant money – $15,000 each to 21 inventive women.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53278-huggies-second-annual-mominspired-grants-to-nine-mom-product-inventors
