The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of its latest Limited Edition Collection – My Favorite Things™. This whimsical collection, inspired by the classic song “My Favorite Things” by Rodgers & Hammerstein from the beloved musical The Sound of Music, features three new fragrances – Brown Paper Packages™, Whiskers on Kittens™ and Schnitzel with Noodles™. Returning from 2011 are Bright Copper Kettles™, Crisp Apple Strudel™, and Warm Woolen Mittens™. The My Favorite Things™ Limited Edition Collection is available in a large jar or special Samplers® votive storybook gift set in more than 550 company owned retail stores, select specialty retailers and gift shops, Yankee Candle Village stores, and online at www.yankeecandle.com from November through December, while supplies last.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56814-yankee-candle-my-favorite-things-limited-edition-collection
Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
British body armour firm PPSS Group have announced the set-up of their PPSS Canada branch, based in Toronto.
Having received global recognition especially for their ultra-thin and light high performance bullet resistant vests in 2011, PPSS Group are equally well respected for their super tough stab resistant vests, offering unmatched protection from blunt force trauma.
Helping to effectively protect frontline professionals from firearms, edged weapons and human bites is precisely what PPSS Group is all about.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58666-PPSS-Group-Canadian-branch-launch
Dungeon Rampage, the online game from developer and publisher Rebel Entertainment, an operating business of IAC (NASDAQ: IACI), officially launches today with new and expanded free-to-play content on Facebook Platform, dedicated site DungeonRampage.com and online gaming portal Kongregate.com.
To celebrate the launch, Rebel Entertainment is hosting a “Founders’ Week,” in which players can sign up on any platform between now and September 11 to receive special in-game bonuses, including an exclusive character style, customizable profile add-ons and more.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57854-rebel-entertainment-dungeon-rampage-online-arcade-style-multiplayer-game
Superstar model, producer, television host and designer Heidi Klum unveiled her secret to strong, beautiful hair last year with the launch of CLEAR SCALP & HAIR BEAUTY THERAPY™, and is now asking women everywhere to join her in the 7 Day Scalp & Hair Challenge for stronger, more beautiful hair in 7 days.
From frequent red carpet appearances to countless hours on set at photo shoots, Klum goes through rigorous daily styling that really takes a toll on her scalp and hair. To nourish her scalp for stronger, more beautiful hair, and to gear up for her next big event, Klum turned to the 7 Day Scalp & Hair Challenge. As part of the challenge, Klum is using CLEAR SCALP & HAIR BEAUTY THERAPY™ shampoo and conditioner daily before styling.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60396-clear-scalp-and-hair-beauty-therapy-heidi-klum-seven-day-challenge
To celebrate the launch of LG Optimus G Pro smartphone, LG Electronics and indie rock heavyweights Atlas Genius shared an intimate evening with music and tech tastemakers.
Winners of the “Share the Genius Sweepstakes” social media contest joined fans, notable media influencers and smartphone enthusiasts at the Metropolitan Pavilion in Chelsea to enjoy a private performance by Atlas Genius. Concertgoers were offered the chance to be among the first to experience LG Optimus G Pro, the powerful, new smartphone available exclusively through AT&T*, and test out its crisp, bright 1080p Full HD IPS display as well as its immersive on-device sharing capabilities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61391-lg-electronics-lg-optimus-g-pro-att-smartphone-atlas-genius-concert
WWE Superstar John Cena can add another notch to his WWE Championship title, this time knocking Fred Flintstone® out of the ring, off of the box, and out of TV commercials. Post Fruity Pebbles is expanding its existing partnership with WWE and Cena, through the launch of two new TV commercials, a photo app, and an on-pack giveaway. Previously, John Cena appeared as a “Pebble-ized” character on special boxes of Fruity and Cocoa Pebbles, and now he’s back for more.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62161-post-fruity-pebbles-connects-fans-with-wwe-champion-john-cena
B&O PLAY proudly announces the launch of its latest active speaker system, BeoPlay A9, which integrates an all-star line-up of dedicated components with provocative design to create a complete sound solution that is as easy to listen to as it is to decorate with. With the launch of BeoPlay A9, B&O PLAY extends its innovative range of wireless sound systems with the most powerful performer yet. BeoPlay A9 features a 2.1 bass reflex loudspeaker system that combines five dedicated speaker units and amps with timeless design to create a complete sound solution. BeoPlay A9 features a fine-tuned DSP (digital signal processor) algorithm that makes one’s music collection come alive and deliver surprisingly rich bass tones which are cultivated and cool with the patented Adaptive Bass Linearization technology.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58407-b-o-play-bang-olufsen-launches-premium-active-speaker-system-beoplay-a9
Solta Medical, Inc. (Nasdaq: SLTM), the global market leader in aesthetic skin treatments, today announced the launch of the Simply Smart Rewards Program for Clear + Brilliant laser treatments, the first-ever patient loyalty program in aesthetic laser skin resurfacing.
Clear + Brilliant and Clear + Brilliant Perméa treatments have been shown to help improve skin tone, texture and other subtle signs of aging. The precise laser energy has allowed most consumers to experience immediate and progressive results that last for months, but vary by age, skin condition and how they protect their skin. The treatment takes about 20 minutes, is safe for all skin types and is suitable for men and women.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61178-solta-medical-launches-clear-brilliant-simply-smart-rewards-program
Brain Resource, Inc., a developer of innovative tools to improve brain health, announced today at Health 2.0 the launch of MyBrainSolutions for Parents and its companion site for children, PoweringUp –an attention deficit hyperactivity disorder (ADHD) management tool for the home.
MyBrainSolutions for Parents empowers families to work together to improve skills needed for the classroom, the playground, at home and in life. A key feature of the site is a scientifically validated assessment and report that provides a better understanding of their child’s unique pattern of strengths and relative limitations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58473-brain-resource-mybrainsolutions-for-parents-poweringup-online-tool-adhd
When Kayla Dehnert tells friends and family in Northern California about life as a St. Jude Children’s Research Hospital patient, she pulls out a string of beads taller than she is.
Kayla, 8, of Novato, Calif., is one of hundreds of St. Jude patients who have participated in the hospital’s Legacy Bead program since its launch in 2009. The program offers patients and their families a tangible way to illustrate their journeys using 55 glass beads as unique as the children who collect them. Patients receive vivid green cylindrical beads for blood transfusions; sapphire round beads for lumbar punctures; tear-drop beads in assorted colors for homesickness; and blue, triangle-shaped beads for clinic visits. Other beads mark triumphs such as the completion of radiation or chemotherapy or challenges ranging from cancer’s return to the death of a friend.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58137-st-jude-legacy-bead-program-treatment-milestones-for-children
Nespresso, the worldwide reference for highest-quality portioned premium coffee, announced today the launch of the second phase of its television advertising campaign “The best café. Yours.” The U.S. and Canada campaign further increases brand awareness among coffee lovers amidst the recent growth of the single serve coffee market. Nespresso has enlisted Oscar-winning actress and coffee lover Penelope Cruz to star in the 30-second television spot as she epitomizes the sophistication, elegance and passion of the brand.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59154-nespresso-what-else-penelope-cruz
