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A glamorous soirée in the iconic Cullman Hall of the Universe on Central Park West was the setting of a star-studded charity drive by luxury Swiss watchmaker TAG Heuer and its Hollywood brand ambassadors Cameron Diaz and Leonardo DiCaprio.
The exclusive event, held below the dramatic glass-cubed planetarium sphere in the American Museum of Natural History, brought together NY and Hollywood celebrities, business, fashion and media leaders from around the world and key figures of the international jet-set for a double-pronged charity push: to raise funds for the victims of Hurricane Sandy, and raise awareness for gender equality and the empowerment of women worldwide.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59044-tag-heuer-cameron-diaz-leonard-dicaprio-hurricane-sandy-relief-effort
The Hertz Corporation (NYSE:HTZ), the world’s largest general use airport car rental brand, continues its legacy of innovation with the introduction of high-quality programs that positively impact the customer experience. Innovations include ExpressRent™ kiosks, which is the first large scale kiosk deployment in the U.S. using a live agent assistant via video chat, and express return (eReturn) service options.
To view Multimedia News Relase, go to http://www.multivu.com/mnr/51466-hertz-car-rental-expressrent-live-agent-kiosk-ereturn-express-return
Sydney Fialkow, 10, and her mother Stacy, 41, of Atlanta were named the grand prize winners of the Ben’s Beginners™ Cooking Contest. The playful nationwide competition, sponsored by the UNCLE BEN’S® Brand, the number-one selling brand of rice in the United States, was designed to empower and encourage parents to connect with their kids one meal at a time.
Sydney Fialkow was selected from a field of more than 700 contestants (ages 5-12) who videotaped themselves preparing a kid-friendly rice dish and discussing the experience of cooking with their parents. The contestants were narrowed to four finalists, from which the Fialkows were selected as the grand prize winners. The Fialkow family has won a $20,000 cash prize and a $50,000 cafeteria makeover for The Epstein School, located in Sandy Springs, Ga., where Sydney attends as a fourth grade student.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55947-uncle-ben-s-awards-cash-prize-in-ben-s-beginners-cooking-contest
DonorsChoose.org, the online charity that makes it easy for anyone to help students in need, announced today that Kia Motors America (KMA) has made a $1 million commitment to public schools as part of the citizen philanthropy organization’s first-ever national partnership with an automotive brand. Kia’s donation launches a Double Your Impact campaign with DonorsChoose.org, designed to fund 50 percent of classroom projects near Kia’s network of more than 755 retail showrooms across the country as well as the company’s U.S. headquarters in southern California and assembly plant in southwest Georgia. By matching community donations, KMA will bring more than $2 million of classroom projects to life and the offer is available until all funding is applied to classroom projects.
To view Multimedia News Release, go to http://www.multivu.com/players/English/57176-kia-corporate-social-responsibility/
It was January 2012, Isaac dribbled the ball; shot it through the hoop, swish! This was a simple moment the 15-year-old athlete who once participated in cross country, soccer and basketball, thought he’d never experience again. Ten months earlier, Isaac was diagnosed with a brain tumor. He became a patient at St. Jude Children’s Research Hospital® and through extensive treatment and care, his cancer is in remission and he is able to play the sports he loves.
Chili’s® Grill & Bar is helping St. Jude patients like Isaac enjoy their own special, everyday moments through the brand’s ninth annual Create-A-Pepper to Fight Childhood Cancer campaign. Participating Chili’s restaurants nationwide and in Puerto Rico are joining in the fight against childhood cancer and other life-threatening diseases. September is National Childhood Cancer Awareness month and through Sept. 26, Chili’s guests can help the cause by donating at their local restaurants and online.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57540-chili-s-create-a-pepper-for-st-jude
BACARDÍ®, the world’s best-selling and most awarded rum, was enjoyed last night at the BACARDÍ Rebels event hosted by Rolling Stone and sponsored by BACARDÍ rum. BACARDÍ rum, proud of its Cuban roots where it was created in 1862, toasted Cuban Independence Day with a Cuba Libre to celebrate the courageous spirits of the brand’s founders.
DJ Cassidy was on site, spinning throughout the night, while celebrity guest presenters and consumers enjoyed exclusive, legendary BACARDl cocktails.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61672-bacardi-rebels-event-rolling-stone-cuban-independence-day-concert
If you purchased “Wal-Born” – a Walgreens’ brand dietary supplement, the Federal Trade Commission wants you to know that you may be eligible for a refund.
National pharmacy chain Walgreens agreed to pay nearly $6 million in 2010, to settle FTC charges that it deceptively advertised that its “Wal-Born” line could effectively prevent colds, fight germs, and boost the immune system. The money will be used to provide refunds.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58962-ftc-walgreens-settlement
Touch-screen technology is everywhere and it comes as no surprise that today’s children are practically born digital. It’s second nature for even the youngest children to pick up a smart device and instinctively navigate to find their favorite, age-appropriate apps. As parents try to help their children find a healthy balance between traditional and tech play, one thing is for certain…this growing trend isn’t slowing down any time soon.
In 2011, Fisher-Price, the leading maker of infant and preschool toys and Mattel’s largest brand, took an innovative approach to integrating “app-cessories” into its product line by creating the Laugh & Learn™ Apptivity™ Case for iPhone® and iPod® touch devices to protect parents’ coveted devices from babies’ dribble and drool. The Apptivity Case, appropriate for children ages six months+, was developed in conjunction with free Laugh & Learn apps to enable infants to experience their favorite Laugh & Learn characters, like the beloved Puppy, in a new, engaging format.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56836-fisher-price-laugh-learn-apps-toddlers-touch-screen-technology
The finalists’ videos ranged from simple stories of cats’ playtime antics to complex stories about cats’ creative imaginations, but in the end, “The Friskies” $15,000 Grand Prize for “Best Video” went to a story about a very happy blind cat, who enthusiastically uses his senses of hearing and touch to play like every cat.
The winners were announced and the Catuettes and prizes were awarded at a one-of-a-kind awards show in Hollywood yesterday by Friskies® to celebrate the art form of Internet cat videos and the best new cat videos of 2012. After months of searching and thousands of votes and views, Friskies named “Oskar’s First Toys” starring Oskar of Omaha, Neb., the first-ever winner of “The Friskies.” The Grand Prize winnings include an official Friskies Catuette, a $15,000 cash prize, and a year’s supply of Friskies® brand cat food.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59133-nestle-purina-petcare-the-friskies-award-best-new-internet-cat-video
Just in time for the two major political parties’ national conventions, Jack Link’s® Beef Jerky has unveiled the ultimate – or ulti-meat – tribute to the year’s political race: mosaic portraits of “Barack Obameat” and “Meat Romney.” Painstakingly created by a noted mosaic artist from thousands of pieces of Jack Link’s Jerky, the two presumptive presidential candidates now join Sasquatch, the brand’s icon, in the distinct honor of having their likenesses recreated entirely from jerky. Americans can vote online for their favorite “meathead’ in this unique portrait showdown.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57685-jack-links-beef-jerky-meatheads
