The largest-ever morbi-mortality study of treatments for chronic heart failure has shown that adding the specific heart rate lowering agent Procoralan® (ivabradine) to standard therapy significantly reduces the risk of death and hospitalisation for heart failure.1 Results from this new study, SHIFT (Systolic Heart Failure Treatment with the If Inhibitor Ivabradine Trial), were presented today at the European Society of Cardiology1 in Stockholm and published in The Lancet.2
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/shift/44195/
Today, the all-new MICHELIN® Defender™ tire, the greatest standard passenger car tire the company has ever made, hits the North American market, just in time for spring driving season. Offering a 90,000 mile warranty, increased safety and greater levels of fuel-efficiency than the previous generation, the MICHELIN® Defender™ tire marks a significant breakthrough for the standard passenger car tire segment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55497-michelin-north-america-launches-the-defender-tire-90000-miles-saves-fuel
Do you know the difference between a swizzle and a shrubb? Do you dream of Mojito’s? If so, Tommy Bahama has an opportunity for you! Tommy Bahama is excited to announce the search for the first-ever Tommy Bahama Rumologist™. We’ve created the most exciting consulting position in the world and we are scouring the country for the most qualified person to represent Tommy Bahama as our official Rumologist – sharing our passion for rum with the world! The Rumologist will win $50,000 and be an ambassador traveling the United States, speaking, educating, and experimenting with all things related to rum! We’re looking for someone who knows the history, how it’s mixed, how it pairs with food – and who loves to share that knowledge. Tommy Bahama is looking for bartenders, mixologists, and anyone that believes they can hold and honor the title. The contest application can be found on the Tommy Bahama Facebook page (www.facebook.com/tommybahama). Participants will be asked to send a short video (45-60 seconds) declaring their candidacy and explain why they should be chosen. The Rumologist will be announced this October.
To view Multimedia News Release, go to http://www.multivu.com/players/English/50564-tommy-bahama-rumologist/
At an ever-increasing rate, CEOs and business executives are relying on their peers, particularly outside their own expertise, to help them grow personally, professionally and organizationally. Yet, many of today’s business leaders have unpredictable travel schedules, live in outlying markets, or simply prefer to connect with their peers online. To meet the needs of these executives, Vistage International, the world’s foremost peer advisory membership organization for business leaders, has launched a new program – a robust online, issue-resolution offering that makes it possible to engage a group of business peers on specific subjects. Vistage Connect provides executives with access to the professionally facilitated “advisory board” they need to process and solve their toughest business challenges and optimize their opportunities. The new online platform has been in the research and test phase for the past year and is now officially available to CEOs and business executives of growing and mature companies.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/vistage/51158/
To support its first-ever global creative platform, Bare Escentuals (www.BareEscentuals.com) takes an unprecedented approach and pursues a blind casting call to select the women that will appear in its ‘Be a Force of Beauty™’ campaign launching this September. Featuring five women—another first for the brand that has traditionally featured their award-winning bareMinerals foundation in its marketing efforts—Bare Escentuals recognizes the casting process was as fundamental to the campaign as the idea itself.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51918-bare-escentuals-be-a-force-of-beauty-blind-casting-call
This Trio bring the house down! Amazed with their dance moves, it is not a surprise that other clips will chill out! Is this great? Visit www.adasport.com and find out how to vote for this clip. It's SHOWTIME!!!!
Launching this September, Bare Escentuals (www.BareEscentuals.com) unveils its first-ever global creative platform and marketing campaign. Rooted in the company’s 35-year history, ‘Be a Force of Beauty’ amplifies the core belief that beauty can change the world, both by inspiring positivity and activating women to put beauty into action.
Playing off the notion, Pretty is. Beauty does.™ Bare Escentuals celebrates and gives emphasis to the influential power of beauty as more than meets the eye. By going beyond the surface visage, Bare Escentuals builds upon its heritage as an unconventional beauty brand, recognizing the opportunity to give women a voice and to champion the individual stories that represent their own ‘force of beauty.’
To view Multimedia News Release, go to http://www.multivu.com/mnr/51796-bare-escentuals-be-a-force-of-beauty-campaign
Kimberly-Clark’s Huggies® Brand today announced it has awarded its first-ever MomInspired™ grants to 12 entrepreneurial moms to help fund and resource their innovative, real-world product ideas.
Launched earlier this year, the Huggies® MomInspired™ Grant Program was created to provide the resources and seed capital for moms to either turn their great ideas inspired by personal motherhood experiences into successful businesses or help take their existing businesses to the next level.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/huggiesmominspired/45985/
A decade ago, AXE revolutionized the American grooming industry with the launch of AXE and has since become the number one men’s grooming brand* in the U.S. Since the 2002 introduction, millions of guys and girls around the world have experienced the “AXE Effect,” and today, AXE is making history again with the launch of Anarchy –an irresistible fragrance For Him, and for the first time ever, a limited-edition matching fragrance For Her.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54082-axe-unleashes-anarchy-fragrance-for-girls
For busy moms who rely on a handful of go-to recipes, dinnertime can become monotonous. To help spice up the dinner routine, Hellmann’s® and Best Foods® mayonnaise are launching the first-ever Chicken Challenge, a series of head-to-head chicken dish challenges that will help moms diversify their weekly recipe repertoire. Each week on Hellmanns.com, two chicken dish “challenger” recipes from Chipotle Lime Crusted Chicken to Baked Buffalo Chicken and more will go up against one of the most popular recipes on Hellmanns.com, Parmesan Crusted Chicken. Consumers will vote to determine their favorite chicken recipes of the week.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52353-hellmanns-best-foods-chicken-challenge-moms-diversify-dinnertime-routine
