As consumers seek ways to determine authentic EVOO from the fake, Bellucci, headquartered in Grosseto, Italy, is offering a multi-pronged solution: traceability and sophisticated tasting skills. The company offers precise, detailed information to empower customers in choosing true EVOO products, while ensuring the authenticity of Bellucci EVOO at all levels of production.
Bellucci keeps digital track of each olive grower’s contribution throughout the cooperative milling and bottling process, so any bottle of Bellucci EVOO can be traced to its origin in rural Italy. In addition to its traceability function, the Bellucci App teaches users how to evaluate for freshness and taste for flavors unique to EVOO. Advanced instruction in discerning flavor nuances based on harvests, regions and olive cultivars offers an experience of EVOO as an expression of terroir.
The value of the Bellucci App in communicating with consumers was recognized at the 2015 Anuga International Food Show. Bellucci has also received several awards for its line of EVOO. The Los Angeles International Extra Virgin Olive Oil Competition awarded silver medals to both the 2016 Toscano PGI Organic and the 2015 100% Italian Organic, and the 2016 harvest of 100% Italian won a gold medal at this year’s New York International Olive Oil Competition. A brand less than three years old, Bellucci is already being widely recognized for its flavor and contribution to the industry.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716352-bellucci-olive-oil-consumer-education-app/
Pantene le pone leña al fuego con una emocionante campaña de publicidad en la que figura una de las mujeres más deseadas de Hollywood: la actriz Eva Mendes acaba de ser nombrada la nueva estrella embajadora de Pantene. A partir del mes de julio del 2011, aparecerá en todos los elementos de la campaña de mercadeo integral de la marca, incluyendo los anuncios impresos y de TV, los carteles dentro de las tiendas, anuncios i-Media y la campaña de relaciones públicas de la empresa, apoyando la colección de productos Breakage to Strength (que se especializa en cabello de quebradizo a fuerte).
Para mas, va a http://multivu.prnewswire.com/mnr/pantene/49647/
European motorists put having correct tires on their car second only to not drink driving in terms of its importance to road safety, with 82% of respondents stating that 'having tires in good condition and properly inflated' was 'very important' to their safety when driving.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/goodyear/46303/
eTrak announces the release of their GPS+ line of consumer and commercial tracking products. GPS+ is eTrak’s patent pending technology that integrates the usage of WIFI, cellular triangulation and GPS to achieve the most accurate positioning possible, both indoors and out.
GPS+ delivers the most accurate location available in real time directly to a Smartphone, tablet or computer. eTrak products also contain geo-fencing capability which triggers notifications if the device goes beyond preset boundaries. Additionally, the notifications provide a map and address with the location of the device.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60966-etrak-powered-by-verizon-wireless-at-ctia-gps-plus-product-line
In the days when “tweets” were bird sounds and a “text” was a book, workplace blunders had a limited audience. Now, however, these missteps can receive broad exposure -- with unhappy consequences: Three out of four (76 percent) human resources (HR) managers polled by Robert Half said technology etiquette breaches can affect a person’s career prospects.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/roberthalf/46961/
A new advertising campaign for Esurance, the direct-to-consumer personal auto insurance company, debuts nationally today. It showcases an updated brand identity and introduces an ensemble cast representing the dedicated employees of Esurance. The campaign launch is the result of the company's partnership with Duncan/Channon. Esurance selected the creative agency last fall to update its brand positioning and advertising.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/esurance/38077/
A la Agencia Federal de Administración de Emergencias (FEMA) del Departamento de Seguridad Interna y The Ad Council se unieron hoy el Alcalde de Los Ángeles, Antonio Villaraigosa, para lanzar una nueva serie de publicidades de servicios públicos (PSA), en español, que alientan a los estadounidenses a prepararse para las emergencias. Las PSA se lanzaron como parte del Mes Nacional de Preparación y llevan a los televidentes a Listo.gov, la extensión en español de Ready.gov. Según una reciente encuesta del Ad Council, casi seis de cada diez hispano-estadounidenses no han tomado acciones para prepararse para una emergencia.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/46032/
If you’re seeking a strong human interest story, then take a look at the European Social Fund. Far from being a set of dry statistics, the ESF is the framework for thousands of fascinating tales of individual human endeavour.
In response to the economic crisis, the ESF is helping 10 million Europeans a year to overcome obstacles and get their lives back on track. It invests €10 billion annually in projects that enable individuals to train in a new skill, find a better job, set up a business, and much more. The ESF was launched over 50 years ago, and since then it has expanded to meet the changing needs of Europe’s population. From just 1% of the EU budget in 1970, it now accounts for 10%. Between 2007 and 2013, some €75 billion is being invested.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/europeancommission/44185/
In the fourth edition of its annual trend report, Ericsson ConsumerLab presents the hottest consumer trends for 2015 and beyond.
Michael Björn, Head of Research, Ericsson ConsumerLab, says: "Services and products that quite recently seemed beyond imagination are now easily accepted and believed to rapidly reach the mass market. With only five years until 2020, the future really does seem closer than ever before."
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7394951-ericsson-hot-consumer-trends-2015/
Trying to decide on that special gift for that “hard-to-buy-for” person on your holiday list? Epson has three ideas this year that are guaranteed to turn heads, make them smile and label your gift the best they’ll get this year. The Epson MegaPlex MG-50 combo digital dock projector, Epson Artisan® 730 all-in-one printer and LabelWorks™ LW-300 portable label printer help today’s digital lifestyles flourish – from mega sharing, to mobile printing to one-of-a-kind digital creations.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/epson/53217/
EPIX, the multiplatform premium entertainment service, will present Marvel Heroes Weekend, April 27 – 29, a marathon of superhero movies including Iron Man 2, Thor, the world television premiere of Captain America: The First Avenger and the EPIX Original Documentary With Great Power: The Stan Lee Story. Hosted by legendary comic book creator Stan Lee, the marathon also includes EPIX Extra: Mighty Movie Superheroes, examining the origins and fan following of the mighty team. The weekend celebration of Marvel’s famed superheroes and their creator features the movies that have led up to the highly anticipated theatrical release of The Avengers on May 4.
The EPIX Original Documentary With Great Power: The Stan Lee Story follows the life and creations of Stan Lee, the co-creator of Spider-Man, Captain America, Hulk, X-Men, Fantastic Four, Iron Man and over 200 other characters that can be found in Marvel comic books, on movie screens and in retail stores around the world.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52240-epix-hd-marvel-heroes-weekend-hosted-by-stan-lee-april-27-29
Inspired by technology? Tapped into music? Moved by film? Esurance, the direct-to-consumer personal car insurance company, is holding a “Dream Gig” contest to find the perfect candidate to help cover the action at this year’s South by Southwest® (SXSW) Music, Film, and Interactive Conference in Austin, Texas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59889-esurance-sxsw-dream-gig-contest-attend-sxsw-2013-as-official-correspondent
