As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
Starting in November, fans of BC and Goody's Headache Powders and country music superstar Trace Adkins and racing legend Richard Petty, will have another opportunity to help honor and empower wounded service members as well as children with chronic medical conditions. Utilizing the power of Facebook, fans can go to BC and Goody's Facebook pages to help raise funds for Wounded Warrior Project (WWP) and Victory Junction. For every BC or Goody's page
PickAPowder.com, the friendly rivalry campaign between Trace Adkins and Richard Petty, is giving fans a chance to not only fight tough pain but also help children fighting for their lives and injured service members fighting for our country. Fans of BC and Goody\'s powders will notice new packages on the shelves branded with familiar faces and charity logos.The new packaging showcases the support of two charities personally selected by country music superstar Trace Adkins and racing legend and NASCAR Hall of Famer Richard Petty. With each purchase made between January 1 and March 31 of these specially marked boxes of BC or Goody\'s, fans of Richard Petty and Trace Adkins will be helping to give back to the organization affiliated with each man and each brand. To donate to these causes, visit www.victoryjunction.org or woundedwarriorproject.org.
A beautiful, custom-built “green” home located just outside Atlanta in Serenbe, a community in Chattahoochee Hills, Georgia, is the cornerstone of the fifth annual HGTV Green Home Giveaway that opens for entries beginning Thursday, April 12, at 9 a.m. ET. The giveaway, which runs through Friday, June 1, at 5 p.m. ET, will award one lucky, randomly-selected winner with the fully furnished 2,300-square-foot home plus $100,000 and a 2012 GMC® Terrain®.
Fans may enter the giveaway once per day on HGTV.com as well as once per day on HGTVRemodels.com. They also may enter as often as they wish by regular mail during the giveaway entry period. Online users can click through photo galleries, watch exclusive videos and take a 360-degree tour of the home at HGTV.com/greenhome.
To view Multimedia News Release, go to http://www.multivu.com/players/English/53960-hgtv-green-home-2012-environmentally-friendly-southern-home/
What do you get when you cross a Sports Illustrated Swimsuit model with a hot new sports car? One cool app. Lexus and Sports Illustrated Swimsuit have fans revving their engines with the release of Lexus’ new TORI 500 racing app, available at Lexus.com/tori500 and iTunes.
The app brings to life an actual racetrack the automaker created in the shape of Sports Illustrated Swimsuit model Tori Praver’s body. Players of the TORI 500 game get to see what it’s like to race the all-new 2013 Lexus GS sport sedan around a larger-than-life, 3-D image of the supermodel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54771-lexus-gs-si-swimsuit-model-tori-praver-with-tori-500-racing-game-app
Tommy John, the premium men's underwear company, today announced a product line with the NFL's Dallas Cowboys that will see Cowboys branding featured on Tommy John underwear.
As a part of the partnership, Tommy John launched Dallas Cowboys men's underwear that is being sold in the pro shops at AT&T Stadium, the home of the Dallas Cowboys, select Dallas Cowboys Pro Shops, Fans United stores, online at www.tommyjohn.com/cowboys, as well as shop.dallascowboys.com. Tommy John's Cool Cotton and Second Skin Trunks and Boxer Briefs will be emblazoned with the famous Cowboys Star allowing fans to show their support for their favorite team, while being supported by premium underwear. In addition, Tommy John will be exposed to millions of devoted Cowboys fans through Cowboys digital and radio platforms as part of the partnership.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
For millions of Titanic fans around the world, the city that built the most famous ship on the planet is now Europe’s new must-see destination.
Titanic Belfast, the world’s largest Titanic visitor attraction has opened in Belfast, Northern Ireland, on the site where the ship was designed, built and launched. March 31st is also the same date on which RMS Titanic was completed in 1912 and the same day her first keel plate was laid in 1909.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53800-tourismireland
“You have cancer.” Those three words are among the most dreaded and powerful a person can hear. In the case of Tony Harnell, the diagnosis of thyroid cancer was doubly frightening.
A vocalist/songwriter with a four-octave range, Harnell had toured in the U.S. with likes of Stryper, Twisted Sister and Great White and appeared on stages worldwide, entertaining legions of fans as lead singer with hard-rock band TNT.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62578-american-college-endocrinology-tony-harnell-advocate-thyroid-cancer-aware
Warner Bros. Consumer Products (WBCP) will showcase an engaging and innovative line-up of licensed toys and products in support of the highly anticipated animated television series, “ThunderCats,” at the 2011 American International Toy Fair. The all-new series from Warner Bros. Animation (WBA) marks a creative collaboration with Studio4°C — one of the most vibrant animation studios in Japan — and is a 21st century re-imagining of the iconic 1980s action classic. “ThunderCats” will air on Cartoon Network in 2011. Global master toy licensee Bandai America Incorporated, along with licensees worldwide, will reinvigorate the nostalgic brand with enthusiasts to introduce a whole new set of fans to the beloved pop culture staple.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/warnerbros/45307/
Peep! Peep! Thomas the Tank Engine™ fans were treated to quite a sight this morning as Thomas arrived to Brooklyn Bridge Park not by rail, but by sea. To mark the DVD release of the Thomas & Friends Misty Island Rescue from HIT Entertainment and the introduction of the newest Thomas toys from Fisher-Price, Inc. (a subsidiary of Mattel, Inc. (NASDAQ:MAT)) the companies joined together for a very special sneak preview.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/fisher-price/45525/
On Saturday, February 16, almond lovers will crunch into their favorite heart-healthy snack in celebration of Almond Day. Almonds provide a winning combination of six grams of protein and four grams of fiber in one serving, ensuring that anyone can own their day—no matter if it involves running to the gym or munching between meals. Although tiny, this snack packs such a powerful punch that it’s time to give this plant-based powerhouse what it rightfully deserves—its very own Almond Emoji.
To give almond lovers a way to transcend language barriers, California Almonds created an Almond Emoji petition, just in time for Almond Day, that allows almond fans to band together to show their love for this indispensable snack. By signing their names on the petition, almond lovers can join the thousands of individuals who have already pledged their support for an Almond Emoji.
To view the multimedia release go to:
https://www.multivu.com/players/English/8495151-california-almonds-almond-day-emoji-petition/
