After the devastating earthquake in Sichuan, Animals Asia, the organisation that runs the moon bears sanctuary, came to the rescue of the surviving dogs and cats. People are lining up to hand over their pet dogs for safe-keeping until they are back on their feet. Watch the video at http://www.so-u.tv/playVideo.php?contestid=&id=1477
The Ad Council, in partnership with The Humane Society of the United States and Maddie’s Fund, today announced the launch of a second series of public service advertisements (PSAs) for The Shelter Pet Project, a campaign that has helped change the landscape of shelter pet adoption and reduce the euthanasia of shelter pets by 10 percent since its launch in 2009.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52065-ad-council-humane-society-maddie-s-fund-pet-adoption-reduce-euthanasia
“Like” pets? Saving homeless pets’ lives is now as easy as adding an application to your Facebook profile. Share a Pic, Save a Pet, created by non-profit PetSmart Charities® and powered by Adopt-a-Pet.com, is a unique online application to drive public awareness and increase adoptions of the nearly 8 million homeless pets in the United States.
Share a Pic, Save a Pet transforms individual Facebook profiles into social billboards, alerting their friends, family and followers about adoptable pets in their own community that need lifelong, loving homes. Specifically, the application gives Facebook users a unique way to ‘donate’ their profile to save pets in the community, showcasing local pets’ pictures and information about where they can be adopted.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55439-petsmart-charities-launches-facebook-application-share-a-pic-save-a-pet
Beginning today and airing throughout the week, NBC’s TODAY will debut a series of television public service ads, (PSAs) featuring TODAY’s anchors, on behalf of four social issues—fatherhood involvement, hunger prevention, emergency preparedness and shelter pet adoption. The ads were created pro bono by leading advertising agencies throughout the country in partnership with the Ad Council, a non-profit and leading producer of PSA campaigns for over 70 years. TODAY’s anchors personally selected the social issues they are supporting among the Ad Council’s 50 national campaigns, and participated in brainstorming sessions with the ad agencies to help inform the creative.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60173-ad-council-nbc-today-show-anchors-lauer-guthrie-roker-morales-psas
On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
On February 26, the Salt Institute unveiled a unique advertising campaign featuring a new character for its brand: Olde Salty.
This salt-of-the-earth character is the newest ideation from advertising agency Grey San Francisco. The campaign features a series of videos in which the post-nautical sage slides across icy roads, shares virgin tequila shots, and even feeds his pet clam a few dashes of the institute's favorite mineral. It’s a well-balanced blend of entertainment and the benefits of one the world’s most versatile and savory products—and it's nothing short of white gold.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7458351-olde-salty-conversation-salt/
In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
The resilience of a rescue pet and the bond that quickly forms with its new owner is truly remarkable. This year, the Purina® Pro Plan® Rally to Rescue® Stories Contest celebrates these extraordinary pet rescue stories with a nationwide competition honoring these rescue pets and the organizations that helped give them a new life. Pet lovers can participate in the nationwide contest by voting on 10 finalist stories to help choose the winner, who will be featured in the official program at the 10th Annual National Dog Show, presented by Purina®.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/rallytorescue/50879/
From a child development expert whose pet-centric curriculum is helping rehabilitate troubled adolescents to the founder of New York City’s first cat café, Purina’s third Better With Pets Summit showcased how the relationship between pets and people enhances overall emotional wellness.
The day-long summit, which was hosted by Emmy-nominated comedian and writer, Josh Gondelman, took place at the Brooklyn Expo Center in New York City on Nov. 3 and featured three panel discussions that examined the emotional relationship between pets and people, including the reciprocal effects both have on one another. Keynote speeches were presented by Purina senior research nutritionist Arleigh Reynolds, who has researched the dog and human bond for many years in Alaska and supports of The Frank Attla Youth Program; and author and reality television personality Carole Radziwill, who shared how pet ownership has shaped her life experiences.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7655851-purina-better-with-pets-summit/
A sunroom window box, a birdie blind, a “catio” and a hanging indoor garden … these are only a few of the innovative designs cat owners from across the country entered in the Purina® Tidy Cats® Pet Projects Design Challenge. The national contest invited cat owners to showcase the innovative, creative and unique ways in which they are incorporating feline design into their homes to enhance their lives and living environments with their cats.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52327-purina-tidy-cats-candice-olson-celebrate-most-creative-cat-owners
