Callaway Golf Company (NYSE: ELY) today introduced its new udesign™ by Callaway personalization and customization platform. udesign by Callaway, an online customization tool, gives golfers purchasing a RAZR Fit® Driver the unprecedented ability to design their own version of the Company’s hot new club that is already in the hands of Phil Mickelson, Ernie Els and Alvaro Quiros.
Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their own color choices on RAZR Fit’s clubhead and grip, as well as a myriad of shaft model and other custom configurations. udesign by Callaway presents the opportunity to design one of more than 70,000 unique versions of the award-winning RAZR Fit Driver, giving golfers the ability to express their individualism on the course like never before.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/55469/
UBS launched its first global brand campaign since 2009 today, reflecting the firm’s strategic transformation and future direction. Featuring a distinctive brand film as well as advertising with images by Annie Leibovitz, the campaign also refreshes the strong UBS brand with a contemporary look and feel. The external launch follows a three-month internal campaign that inspired unprecedented rates of employee engagement.
“The brand campaign is an expression of the successful strategic transformation UBS has undergone over the past four years,” said Sergio P. Ermotti, Group Chief Executive Officer. “Reflecting the strategic transformation through our branding gives us additional momentum.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7612551-ubs-launches-global-brand-campaign/
UBMStudios, the world leader in digital events, environments and communities, is capitalizing on the rapid growth in Marketing-as-a-Service (MaaS). According to the BtoB “Marketing Services: What Marketers Want From Their Media Partners” research report, 55 percent of marketers have used b2b media companies for marketing services in the past 12 months. Additionally, CMO Survey’s August 2011 research shows that nearly 75 percent of respondents currently outsource marketing activities. These studies highlight that companies are making investments in outsourced marketing due to bandwidth and increased areas of marketing specialization.
To view Multimedia News Release, go to http://www.multivu.com/mnr/49987-ubm-studios-capitalizing-on-the-growth-of-marketing-as-a-service
U.S. Xpress Enterprises, Inc. (NYSE: USX) ("U.S. Xpress" or the "Company"), a leading, national trucking company, today announced the launch of “Full Ride,” a college scholarship program for drivers and their families that is the first of its kind in the trucking industry.
The U.S. Xpress Full Ride scholarship program provides U.S. Xpress drivers the opportunity to earn a bachelor’s or master’s degree from an accredited school, Ashford University, at no cost in one of dozens of disciplines ranging from business and logistics to accounting or behavioral science. And, in a first for the trucking industry, children of U.S. Xpress truck drivers may earn their bachelor’s or master’s degrees from Ashford University as well, at no cost and courtesy of the company. Each driver may have a total of two family members enrolled in school at one time (either two dependents or the driver and one dependent). Dependents must be aged 17 to 26. The benefit will also be available to drivers working for Total Transportation of Mississippi, LLC, a subsidiary of U.S. Xpress Enterprises, Inc.
To view the multimedia release go to:
https://www.multivu.com/players/English/8386851-us-xpress-full-ride-scholarship-truck-drivers-dependents/
Today, Hotels.com®, the largest provider of lodging worldwide, released their biannual Hotel Price Index (HPITM ) illustrating an increase in average hotel room rates for the first time since the end of 2007. Despite the 2% increase, hotel room rates are still markedly lower than rates at the peak of the market. As the Hotels.com 2009 HPI predicted, 2010 continues to be another great year for great travel values.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/hotels/46039/
On Saturday, May 30, 2015, four space shuttle astronauts will be inducted into the United States Astronaut Hall of Fame® during a public ceremony held at Kennedy Space Center Visitor Complex’s Space Shuttle AtlantisSM attraction: John Grunsfeld, Ph. D., Steven Lindsey, Kent Rominger, and M. Rhea Seddon, M.D.
These astronaut heroes will join the ranks of well-known space explorers including Alan Shepard, Neil Armstrong and Buzz Aldrin. This year marks the historic 25th anniversary of the Hall of Fame, which was conceived in the 1980s by the six remaining Mercury astronauts as a place where space explorers could be remembered. Past Hall of Fame inductees include Mercury, Gemini, Apollo, Skylab and Space Shuttle astronauts.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7444151-us-astronaut-hall-of-fame/
Fans of The CW Network’s hit series “America’s Next Top Model” can have their own model experience in New Zealand, following the show’s trip to the breathtaking island nation in last night’s episode. Tourism New Zealand and Air New Zealand have announced a special offer for fans who find the backdrop just as stunning as the models featured in three episodes, the first of which screened last night with two more airing May 5 and May 12 at 8 p.m./7 p.m. Central on The CW.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/tourismnewzealand/43584/
Images of struggles, grief, and compassion as a result of the onslaught by the Typhoon Ondoy Images of Emotions, Grief, Compassion, and Brotherhood during the onslaught brought baout by the Typhoon Ondoy On Metro Manila, Philippines. http://www.clipmoon.com/videos/188776a/typhoon-ondoy-stories-of-grief-compassion-and-heart.html
Straight from HelmetCity.com is an inside look at different types of motorcycle helmets. From full-face Scorpion helmets and the open-face Snell motorcycle helmets, to half helmets and motorcycle helmets for women, Helmet City has a full line to fit all riding styles. Scorpion and Shoei motorcycle helmets, as well as the popular Arai and HJC models, come in a variety of exciting colors and graphics for street, off-road, racing and touring adventures.
Desperate times call for desperate measures. When Tyler Garahan said he would do anything to save his family ranch, he never thought that would include a job as a stripper at a local ladies club. But the clubs fiery redheaded bookkeeper captures Tylers attention, and for Emily, he will swallow his pride. Learn more about this book here: http://bit.ly/edZHhu and the author here: http://bit.ly/hQ3wB5 Western Romance
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
Cigna (NYSE: CI) today unveiled its new TV Doctors of America campaign to encourage people to improve their health by going for their annual check-up, knowing their biometric numbers for blood pressure, cholesterol, blood sugar and body mass index (BMI), and taking control of their health. Supporting Cigna’s effort are actors Patrick Dempsey, Donald Faison, Neil Patrick Harris and Kate Walsh. All four actors starred as doctors on TV and are striking doctor poses, donning scrubs and using their celebrity influence to shine a spotlight on preventive care and the importance of going to a real doctor for an annual check-up that can help save lives.
To view the multimedia release go to:
https://www.multivu.com/players/English/8163851-cigna-americas-tv-doctors-go-know-take-control/
