During today’s Big Game, viewers will have learned that the much-talked about sequel of an ʼ80s movie, “Dundee: The Son of a Legend Returns Home”, is not a sequel at all. It is actually an elaborate, star-studded advertising campaign aimed at attracting more travelers to visit Australia.
Tourism Australia, the government agency responsible for attracting international visitors to Australia, has revealed it is behind the major US marketing campaign.
Over the past two weeks, excitement for the new Crocodile Dundee movie has been steadily building. Imitating a traditional studio promotional campaign—using PR, social, digital, OOH and the release of four teaser films—anticipation for the new film was widely reported in People, Buzzfeed, Daily Mail, Good Morning America, and the Hollywood Reporter, among others.
To view the multimedia release go to:
https://www.multivu.com/players/English/8268251-tourism-australia-dundee/
Landmark public health campaign DRIVE4COPD announced today that Tim Wright was chosen from more than 150 entries as the winner of the Tune Up for COPD Songwriting Competition. DRIVE4COPD Celebrity Ambassadors Billy Ray Cyrus and Patty Loveless were among the judges for the competition, launched in partnership with the Country Music Association (CMA), which challenged Americans to create a new DRIVE4COPD song to help raise awareness of chronic obstructive pulmonary disease (COPD).
To view Multimedia News Release, go to http://www.multivu.com/players/English/48274-boehringer-ingelheim-tuneupforcopd/
Vikes, Dance Fever, French Fries. The names might not be familiar to you, but chances are good your kids have heard of them. These are the street names for prescription drugs, and more and more teens are using them to get high.
Each year, nearly 2 million teens abuse prescription drugs. The new parent’s Prescription and Over-the-Counter Drug Guide from BeSmartBeWell.com and The Partnership at Drugfree.org breaks down the most commonly abused prescription and over-the-counter drugs in a simple-to-understand and interactive web page. Learn drugs’ “street” names, how kids are using them (inject, inhale, etc.), why they're dangerous and the warning signs of abuse.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/besmartbewell/50821/
Network anchors, cartoons of video games, electronic sports, famous movie production companies, delicious food, cosplay, fashion, music shows — this is the carnival of Wuhan live show network company DouYu. The company boomed quickly in just 3 years from 10 staff members in the beginning to one-ranked 90 in ALEXA among the world.
In this Dragon Boat Festival, all those invited enjoy cultural innovation industries and draw the attention from the guests highlighted by Han Kou Riverside Park.
To view the multimedia release go to:
https://www.multivu.com/players/English/8120151-douyu-liveshow-network-carnival/
Located on the Bhutan Border, the place is known for its enchanting natural scenes and mesmerizing ambience. Nature lovers come to the place for the sheer beauty of the place, and that’s the reason, the place is getting popular among Dooars tourists by the day. To get more information Knock us... http://www.dooarsecoviillege.com, contact@dooarsecoviillege.com, Phone- CL... +91-983-069-4705 / +91-900-700-8366 / +91-974-889-7048
Optimer Pharmaceuticals, Inc. (NASDAQ: OPTR) announced today that the U.S. Food and Drug Administration (FDA) has approved the company’s antibacterial drug DIFICID™ (fidaxomicin) tablets for the treatment of Clostridium difficile-associated diarrhea (CDAD) in adults 18 years of age and older. CDAD is a significant medical problem in hospitals and long-term care facilities, and is beginning to emerge in the community among people previously at low risk for the disease. In the largest Phase 3 clinical studies ever conducted in CDAD, DIFICID had clinical response rates at the end of treatment that were non-inferior to oral vancomycin. DIFICID was superior to vancomycin in sustaining clinical response through 25 days beyond the end of treatment. DIFICID is the only FDA-approved antibacterial drug proven to be superior to vancomycin in sustained clinical response for CDAD.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/optimerpharma/50177/
New data revealed that nearly 100 percent (99%) of 200 U.S. primary care physicians surveyed agree that heart disease and stroke are the number one cause of death and disability among type 2 diabetes patients; however, almost 40 percent (36%) of these physicians underestimate the number of patients who die from cardiovascular disease. Furthermore, while people with diabetes are two to four times more likely to have heart disease than people without diabetes, the survey, conducted by Harris Interactive and supported by Merck, found only one out of five (21%) patients (n=664) listed heart attack or heart failure as their biggest worry regarding diabetes complications, and even fewer patients (7%) listed stroke.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/merck/50638/
The nation’s obesity numbers continue to climb, yet surprisingly many Americans are falling short on key nutrients that could put their health at risk.1,2,3 To address the obesity epidemic the nation faces – especially among children – the federal government released the 2010 Dietary Guidelines for Americans, research-based nutrition guidance that aims to “prevent and/or reduce overweight and obesity through improved eating and physical activity behaviors.”3
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nationaldairycouncil/47923/
Bacardi Limited, the largest privately held spirits company in the world, today announced the initial phase of its US$250 million dollar investment in Scotch whisky production has been completed. This investment is to meet growing demand for the premium portfolio of Dewar’s Scotch whiskies, which are among the top-selling, favorite and most awarded Scotches in the world.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bacardi/46020/
The fight against youth tobacco use was accelerated today by Surgeon General Dr. Regina Benjamin, with the release of the Surgeon General’s Report, Preventing Tobacco Use Among Youth and Young Adults. This report details the scope, health consequences and influences that lead to youth tobacco use and proven strategies that prevent its use.
In addition, the Centers for Disease Control and Prevention’s Office on Smoking and Health will launch the Surgeon General’s Video Challenge to engage youth and young adults in developing original videos that feature one or more of the report’s findings. More information can be found at www.Challenge.gov.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54916-surgeon-general-releases-new-report-on-teen-smoking-tobacco-prevention
Meet the legendary Samson as you’ve never known him before. Through the eyes of the three women who loved him. Desired celebrates the God of Israel’s to work powerfully in the midst of hopes, fears, desires, and sorrows. Learn about the book here, http://bit.ly/qhpVM1 Learn about this author here, http://www.gingergarrett.com/ Christian Fiction, Biblical Historical Fiction
Fisher-Price®, Inc., a subsidiary of Mattel, Inc. (Nasdaq: MAT), and Disney Consumer Products rocked the house at New York Toy Fair for the debut of the innovative and engaging Rock Star™ Mickey. more... Last year's hugely popular Dance Star Mickey brought the iconic character to life for a new generation of fans as he soared to the top of kids' wish lists and was among the hottest toys of the holiday season. This year the excitement moves from the dance floor to the rock stage for a truly authentic rock star experience for kids.
