Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer with more racing championships than any other European brand, is taking American moto enthusiasts for a memorable ride – both virtually and in real time. The company is launching a national multi-media campaign that invites riders to get more familiar with the brand and its award-winning sportbikes through real customer experiences, online trivia with user rewards, action-packed videos, an infographic featuring company “firsts” and other race wins, and a test ride tour featuring the new Aprilia Tuono V4 APRC, the fastest naked sportbike in its category. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55177-aprilia-usa-marketing-campaign-connects-riders-with-brand-heart-soul-dna
The American Le Mans Series reports it reduced its petroleum usage by nearly 50 percent in its most recent race.
Series president Scott Atherton delivered the message today to journalists and government officials in Washington at the National Press Club. “Ten days ago at Road America, renewable fuel use by our race cars reduced petroleum consumption by 48 percent compared to traditional all-petroleum racing fuel,” Atherton said. “According to the Department of Energy, if such a result was translated to the U.S. vehicle fleet, the nation could decrease imported oil dependency by half, saving $175 billion every year inside our economy.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/51926-american-le-mans-series-tequila-patron-reducing-petroleum-usage
Not exactly a dream come true, the conditions in the Dakar Rally awaiting Nasser Al-Attiyah, the driver from Qatar: a whole lot of sand, sweat and grime in the place of champagne and beautiful girls. But despite the hardships, the 38 year-old committed himself to rally sport many years ago. We document one of the most vibrant personalities from the current racing scene.
My first real ride on my VFR750 with a couple of guys on SV650s and a Hawk GT. Heading back towards Corinth, KY, on 227; lots of gorgeous scenery and LOTS of curves!
1 Lap at 1.7 mile road racing course TimeLapse USA which is 1 of 3 racetracks under construction at Competition Ridge Race Ranch near Lake Havasu City AZ.
http://www.youtube.com/watch?v=pU2m0O1N5N http://www.singaporegp.sg/exclusive - LATEST Singapore Grand Prix Video. Singtel Formula One GP commemorates 5 years of racing with Singapore's biggest entertainment event! For pure spectacle, look no further than the 2012 Singtel Formula One GP. The only Formula One night race is an electrifying combination of thrilling race action and world-class entertainment, all in one fully-loaded circuit park. Held at the Marina Bay Street Circuit -- approximately the size of 73 football fields -- the event is Singapore's largest outdoor festival and Asia's most talked-about extravaganza. Tickets for the Singtel Formula One GP are available for sale online at http://www.singaporegp.sg/buyticket2012, via the ticketing hotline +65 6738 6738 as well as at all SISTIC outlets.
