DHX Media’s W!LDBRAIN Entertainment, together with outreach partners Children’s Museum of Manhattan (CMOM), WTTW Chicago Public Media and research firm Michael Cohen Group, have introduced UMIGO, the first of its kind transmedia math property, to 10 markets across the U.S. through children’s museums and public television stations. They were joined on October 4 by Parliament funkadelic legend Bootsy Collins and the UMIGO characters at the UMIGO outreach kick-off event held at CMOM. At the event, New York public school children and home schooled children participated in transmedia UMIGO workshops led by DHX Media’s W!LDBRAIN Entertainment, producers of UMIGO, and CMOM. Collins lends his voice to original UMIGO music and appears as an animated character in the music video “Rocket Box.” Together, CMOM and WTTW will continue to expand the program into additional markets over the next three years.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58464-wildbrain-entertainment-umigo-bootsy-collins-help-kids-build-math-skills
Northwestern Mutual – through its Foundation – partnered with the Rose Bowl Stadium and the Rose Bowl Legacy Foundation over the weekend to host the inaugural Rose Buds Campout on the Field Presented by Northwestern Mutual, a unique overnight campout on the famed Rose Bowl Stadium Field. This once-in-a-lifetime experience gathered more than 200 kids and parents – many of whom are affected by childhood cancer – and enabled them to create lasting memories together.
To view the multimedia release go to:
https://www.multivu.com/players/English/8239955-northwestern-mutual-campout-on-the-field/
Over the past six months UK small-to-medium-sized businesses (SMBs) have grown on average by six per cent despite the broader UK economy struggling, according to the latest SMB Index from HP.
HP’s survey of 1,000 SMBs, with between 1 and 50 employees shows that, compared to that of the previous six months, growth for UK SMBs has slowed slightly but optimism is still strong, with SMBs expecting to grow by up to 13 per cent over the next year. Optimism in the economy is also strong, with 66 per cent of SMBs optimistic about the year ahead. SMBs in Financial Services have grown the most (13 per cent), followed by Manufacturing (10 per cent). SMBs in Retail (4 per cent) and Professional Services (1 per cent) have seen the least growth. Nearly half of UK SMBs (48 per cent) are turning to social media to help grow their business and reach new audiences, with 56 per cent of sole traders recognising its value the most. However, although SMBs are finding social media beneficial for networking purposes (83 per cent), and as a mechanism for advertising (57 per cent), many SMBs are underestimating its true potential for business growth and lead generation.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/hp/48901/
University Hospitals Case Medical Center was recognized today as a national model for quality care as the recipient of the 2012 American Hospital Association-McKesson Quest for Quality Prize. The prestigious award named UH Case Medical Center the top hospital in the nation for its leadership and innovation in quality improvement and safety.
UH Case Medical Center was selected by a multi-disciplinary committee of health care quality and patient safety experts. The American Hospital Association (AHA)-McKesson Quest for Quality Prize is presented annually and UH Case Medical Center is the first large, urban academic medical center to earn this coveted prize.
To view Multimedia News Release, go to https://www.multivu.com/mnr/57289-american-hospital-association-uh-case-medical-center-leader-in-quality
UGG Australia is excited to launch its first-ever global brand marketing campaign titled “THIS IS UGG.” for the fall 2014 season. The campaign explores the theme that life’s biggest moments are actually the small ones – a place where the brand lives in consumers' lives. Whether personal or intimate, reflective or celebratory, it's often the smaller moments where life's most important interactions and connections occur. As a part of the initiative, UGG for Men will launch a series of three spots throughout the season featuring brand ambassador Tom Brady, with the first spot “Time Out,” launching on September 2, 2014.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7310251-tom-brady-featured-in-ugg-for-men-fall-2014-campaign-this-is-ugg/
Callaway Golf Company (NYSE: ELY) today introduced its new udesign™ by Callaway personalization and customization platform. udesign by Callaway, an online customization tool, gives golfers purchasing a RAZR Fit® Driver the unprecedented ability to design their own version of the Company’s hot new club that is already in the hands of Phil Mickelson, Ernie Els and Alvaro Quiros.
Featuring an innovative and easy-to-use online interface, golfers can visit www.callawaygolf.com/udesign to select their own color choices on RAZR Fit’s clubhead and grip, as well as a myriad of shaft model and other custom configurations. udesign by Callaway presents the opportunity to design one of more than 70,000 unique versions of the award-winning RAZR Fit Driver, giving golfers the ability to express their individualism on the course like never before.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/55469/
UBS launched its first global brand campaign since 2009 today, reflecting the firm’s strategic transformation and future direction. Featuring a distinctive brand film as well as advertising with images by Annie Leibovitz, the campaign also refreshes the strong UBS brand with a contemporary look and feel. The external launch follows a three-month internal campaign that inspired unprecedented rates of employee engagement.
“The brand campaign is an expression of the successful strategic transformation UBS has undergone over the past four years,” said Sergio P. Ermotti, Group Chief Executive Officer. “Reflecting the strategic transformation through our branding gives us additional momentum.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7612551-ubs-launches-global-brand-campaign/
U.S. Xpress Enterprises, Inc. (NYSE: USX) ("U.S. Xpress" or the "Company"), a leading, national trucking company, today announced the launch of “Full Ride,” a college scholarship program for drivers and their families that is the first of its kind in the trucking industry.
The U.S. Xpress Full Ride scholarship program provides U.S. Xpress drivers the opportunity to earn a bachelor’s or master’s degree from an accredited school, Ashford University, at no cost in one of dozens of disciplines ranging from business and logistics to accounting or behavioral science. And, in a first for the trucking industry, children of U.S. Xpress truck drivers may earn their bachelor’s or master’s degrees from Ashford University as well, at no cost and courtesy of the company. Each driver may have a total of two family members enrolled in school at one time (either two dependents or the driver and one dependent). Dependents must be aged 17 to 26. The benefit will also be available to drivers working for Total Transportation of Mississippi, LLC, a subsidiary of U.S. Xpress Enterprises, Inc.
To view the multimedia release go to:
https://www.multivu.com/players/English/8386851-us-xpress-full-ride-scholarship-truck-drivers-dependents/
Six Flags White Water announces the introduction of the all-new Typhoon Twister, the first water ride of its kind in the state. This unique ride sends riders barreling down an enclosed five-story drop before shooting out into a 67-foot bowl, then spins them down into a corkscrew drop chute before splashing into the pool below!
To view Multimedia News Release, go to http://www.multivu.com/mnr/60269-six-flags-white-water-new-attraction-typhoon-twister-thrill-slide
Based on its recent analysis of the retail carrier Ethernet services market, Frost & Sullivan recognizes tw telecom with the 2011 North American Frost & Sullivan Award for Growth Leadership. Each year, this award is presented to the company that demonstrates excellence in capturing the highest compound annual growth rate (CAGR) for the last three years. tw telecom’s Ethernet services revenue grew at a CAGR of 28 percent from 2008 to 2010, which is commendable considering the relatively weak economic situation during that period.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/frostsullivan/54703
Cigna (NYSE: CI) today unveiled its new TV Doctors of America campaign to encourage people to improve their health by going for their annual check-up, knowing their biometric numbers for blood pressure, cholesterol, blood sugar and body mass index (BMI), and taking control of their health. Supporting Cigna’s effort are actors Patrick Dempsey, Donald Faison, Neil Patrick Harris and Kate Walsh. All four actors starred as doctors on TV and are striking doctor poses, donning scrubs and using their celebrity influence to shine a spotlight on preventive care and the importance of going to a real doctor for an annual check-up that can help save lives.
To view the multimedia release go to:
https://www.multivu.com/players/English/8163851-cigna-americas-tv-doctors-go-know-take-control/
