Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain, is proud to announce the kick-off of their new foundation, Barbecue, Boots & Badges, a foundation committed to leaving a footprint on the communities they serve by providing funding and resources to law enforcement, firefighters and their families.
“We take pride in the communities we serve and saw a vital need for a foundation to support local law enforcement, firefighters and their families,” said Roland Dickey, Jr., president and CEO of Dickey’s Barbecue Restaurants, Inc. “These are the people who put their lives on the line every day, we created a foundation to help those who serve us.”
Initial funding for Barbecue, Boots and Badges will coincide with the national launch of Dickey’s new line of potato chips. Guests can try the new chips and give back to the new charity on March 1 when they are available nationwide. The artisan crafted potato chips come in three bold flavors -- original, barbecue and jalapeno cheddar.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7434751-dickey-s-barbecue-boots-and-badges/
TOURNEAU, the world's leading retailer of luxury timepieces for more than a century, will spring time forward this weekend in accordance with Daylight Saving Time, which takes place at 2 a.m., Sunday, March 9. At TOURNEAU, the arduous task of updating the extensive watch inventory at more than 30 stores nationwide, will begin Friday morning when close to 1,000 TOURNEAU watch professionals will change more than 100,000 timepieces from the 100 brands carried throughout the retailer.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65798-tourneau-watch-retailer-springs-forward-for-daylight-savings-time
To help Americans determine their risk for chronic diseases and get them on a path to better health, CVS/pharmacy announced today the launch of the 2011 “To Your Health” program, offering free preventive health screenings at more than 800 events in communities across the country. The program will get underway in Houston on Saturday, March 5th, and continue in Dallas, Los Angeles, Washington D.C., Atlanta, Philadelphia, Chicago and Miami.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/cvs/48303/
Significant advances toward cures for blood cancer patients, many of which were funded by The Leukemia & Lymphoma Society (LLS) over the past 65 years, are among the dramatic highlights featured in Ken Burns presents CANCER: THE EMPEROR OF ALL MALADIES, a film by Barak Goodman, to air on PBS stations nationwide from March 30-April 1. The documentary series is based on the Pulitzer Prize-winning book by Siddhartha Mukherjee, MD, The Emperor of All Maladies: A Biography of Cancer.
LLS has been a driving force behind treatment breakthroughs for patients with blood cancers, including leukemia, lymphoma and myeloma. As the world’s largest voluntary health agency dedicated to finding cures for blood cancer patients, LLS has invested more than $1billion in research to advance lifesaving treatments and cures.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7409151-lls-cancer-research-pbs-series/
En rupture avec les agences immobilières traditionnelles, Nexity propose un concept innovant, un espace où redécouvrir l’immobilier. Dans la première agence connectée de Lyon, le parcours est personnalisable, ponctué de nouvelles technologies et d’outils digitaux. Il a été imaginé pour élargir l’offre de services disponibles et enrichir l’expérience. Immobilier neuf et ancien, gestion locative, syndic de copropriété : désormais, les clients ont accès à toute l’expertise Nexity dans un seul et même lieu.
L’identité et la connaissance du quartier d’implantation sont également au cœur du concept. Les experts Nexity connaissent toutes les spécificités du marché local, des différents quartiers de Lyon et de la région. Ils peuvent ainsi conseiller les clients aussi bien pour un achat dans le neuf que dans l’ancien. Cette connaissance est relayée par un dispositif innovant dans l’agence : un écran dédié aux indicateurs du quartier (prix au m², montant des dernières transactions, type de biens vendus récemment dans le quartier).
To view the multimedia release go to:
http://www.multivu.com/players/fr/7926951-nexity-ouvre-premiere-agence-lyon/
Diabetes initiative and the global fight against the urban diabetes epidemic. These two major metropolitan centres are the first Chinese cites to become part of the global partnership programme, which was initiated in Mexico City in March 2014, followed by Copenhagen in Europe and Houston in the United States last week.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7377451-novo-nordisk-shanghai-diabetes/
In celebration of National Reading Month, CITGO Petroleum Corporation, along with its mobile literacy partner, Bess the Book Bus, is kicking off its second annual literacy campaign to share the excitement of reading with thousands of children in more than 100 schools and Children’s Hospitals across the United States. From Feb. 26 to March 9, CITGO representatives, Miss America 2017-2018 State Titleholders and Bess the Book Bus will deliver brand new, free books to schools in 19 states, while special read-alouds for children will focus on the joy and importance of reading every day.
Founded in 2002 by Jennifer Frances, whose grandmother Bess O'Keefe fueled a love of reading from a young age, Bess the Book Bus aims to bring that same love of reading to children everywhere. Since inception, and with support from sponsors like CITGO, Bess the Book Bus travels nationwide and has visited 48 states, reaching more than 300,000 children in underserved communities and donating more than 650,000 books.
To view the multimedia release go to:
https://www.multivu.com/players/English/8281251-citgo-literacy-campaign-national-reading-month-fueling-good/
A Chopped event like no other, Chopped All-Stars features unbeatable drama, a $50,000 charitable cash prize and 16 celebrated chefs familiar to Food Network fans. In this fierce five-part competition hosted by Ted Allen, premiering Sunday, March 6th at 9pm ET/PT, four chefs go head-to-head in each round with an unthinkable array of mystery basket ingredients. The champion from each round advances to the finale for a chance at taking home the prize and coveted title. From teething biscuits and rabbit kidneys to dried hibiscus flowers and cobia, these chefs must crank up the heat and get creative to avoid the chopping block. Competitors include Food Network stars like Anne Burrell and Duff Goldman, former contestants from The Next Food Network Star, recurring Chopped judges, and renowned chefs like Anita Lo and Jacques Torres. Judges for this special series include Chopped favorites Alex Guarnaschelli, Marcus Samuelsson, Marc Murphy, and Chris Santos.
To view Multimedia News Release, go to http://www.multivu.com/players/English/46436-Food-Network-Chopped-All-Stars/
ConAgra Foods® (NYSE: CAG) and Feeding America®, the nation’s leading domestic hunger-relief organization, will premiere “Child Hunger Ends Here: A Special Report” on select NBC stations across the nation on March 19. The 30-minute special, hosted by Al Roker with Natalie Morales, gives viewers a better understanding about the negative effects of hunger on children and how they can help end child hunger.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/conagra/48986/
