Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
U.S. Xpress Enterprises, Inc. (NYSE: USX) ("U.S. Xpress" or the "Company"), a leading, national trucking company, today announced the launch of “Full Ride,” a college scholarship program for drivers and their families that is the first of its kind in the trucking industry.
The U.S. Xpress Full Ride scholarship program provides U.S. Xpress drivers the opportunity to earn a bachelor’s or master’s degree from an accredited school, Ashford University, at no cost in one of dozens of disciplines ranging from business and logistics to accounting or behavioral science. And, in a first for the trucking industry, children of U.S. Xpress truck drivers may earn their bachelor’s or master’s degrees from Ashford University as well, at no cost and courtesy of the company. Each driver may have a total of two family members enrolled in school at one time (either two dependents or the driver and one dependent). Dependents must be aged 17 to 26. The benefit will also be available to drivers working for Total Transportation of Mississippi, LLC, a subsidiary of U.S. Xpress Enterprises, Inc.
To view the multimedia release go to:
https://www.multivu.com/players/English/8386851-us-xpress-full-ride-scholarship-truck-drivers-dependents/
One thing is for sure - everyone needs to eat and drink. A fact that lets the food producers have a certain degree of security. Approximately 1200 Companies came to Düsseldorf with this sense of security to visit the food fairs InterMeat, InterCool and InterMopro, and the hotel and gastronomy fair hogatec. The upturn in the German economy - the organizers know this on the last day of the fair - has not yet arrived. But: some signs of recovery are evident.
A beautiful, custom-built “green” home located just outside Atlanta in Serenbe, a community in Chattahoochee Hills, Georgia, is the cornerstone of the fifth annual HGTV Green Home Giveaway that opens for entries beginning Thursday, April 12, at 9 a.m. ET. The giveaway, which runs through Friday, June 1, at 5 p.m. ET, will award one lucky, randomly-selected winner with the fully furnished 2,300-square-foot home plus $100,000 and a 2012 GMC® Terrain®.
Fans may enter the giveaway once per day on HGTV.com as well as once per day on HGTVRemodels.com. They also may enter as often as they wish by regular mail during the giveaway entry period. Online users can click through photo galleries, watch exclusive videos and take a 360-degree tour of the home at HGTV.com/greenhome.
To view Multimedia News Release, go to http://www.multivu.com/players/English/53960-hgtv-green-home-2012-environmentally-friendly-southern-home/
HGTV will celebrate 15 years of making dreams come true when it showcases its newest HGTV Dream Home, a fully furnished, modern rustic mountain home in Stowe, Vermont during the HGTV Dream Home 2011 special on New Year’s Day, at 1 p.m. ET/10:00 a.m. PT. The spectacular home, nestled beneath the magnificent Mt. Mansfield, is part of a $2 million grand-prize package that includes a 2011 GMC® Acadia® Denali® and $500,000 cash. The prize will be awarded to one lucky viewer in March, 2011. Until then, online users can see a photo gallery and a 360-degree virtual tour of the custom-designed home at HGTV.com/dreamhome.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/hgtv/47844/
Prior to joining the State Bank of India (SBI) Youth for India fellowship programme, Bharat Vineeth worked in the IT industry at Bangalore. But, with an unwavering passion to help the needy, Vineeth, a MBA and engineering degree holder - took a sabbatical and set out to make a change. He applied for the SBI Youth for India Fellowship.
With a high percentage of malnourishment among children and several incidences of midday meal food poisoning due to stale food at an anganwadi (primary school) in Jeypore, Odisha, Vineeth, during his fellowship, came up with a simple but effective solution.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7535551-sbi-become-change-fellowship-programme/
Vist us at: https://thegherkins.co.uk
Huge thanks to The Dead South - In Hell I'll Be In Good Company [Official Music Video] for the inspiration to make this style of video.
https://youtu.be/B9FzVhw8_bY
Music mixed by Levs Music http://levsmusic.co.uk
Marketing and Video by Click Web Marketing Ltd https://clickwebmarketing.co.uk
Brothers, Glenn and Grant Davison each bring a unique character to their performance as The Gherkins. Dressed in their signature green suits, brightly coloured bow ties – topped with one of their many ‘interesting’ hats: Audiences are quickly wooed by the feel-good philosophy, charm and quick wit that both bring to the stage as seasoned entertainers.
Glenn and Grant are no newcomers when it comes to live performance. Since the 80’s Grant has been passionately involved in the local music scene in and around Hull and completed a music degree in 2007. Over the last 20 years, Glenn has made numerous TV appearances in popular cooking shows and won Ch4’s ‘Come Dine With Me’ (Hull) in 2011 as well as appearing in 3 feature films.
For Wedding, Funerals, Corporate events and all social occasions.
Vist us at: https://thegherkins.co.uk
For juicy, tender and flavorful pork, it might be time to toss out Grandma’s advice. Announced today, new U.S. Department of Agriculture (USDA) guidelines confirm that 145 degrees Fahrenheit as measured on a food thermometer, followed by a three-minute rest time, is a safe final internal cooking temperature for pork.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pork/50354/
Kumbha mela reveals the most well hidden secrects of hindu ascetics. in this video we see sadhus performing the rare panchagni sadhana and the titeesha sadhana
the panchagni sadhana is performed by the sadhaka (ascetic) by meditating with five sides of fire. he makes a circle of fire around him and places the fifth fire on his head. panchagni sadhana is a very difficult part of the hatt yoga wing
the titeesha sadhana involves facing the sun with ones back for the whole day. the sadhaka faces west in the morning and ends the day in the east turning and meditating with the sun's movement in the skys. it is amazing to see the difference in temperature of the ascetics body, the back burns at 45 degree centigrade while the fornt torso reaches minus 10 degrees centigrade. titeeksha is a very difficult part of the hatt yoga wing.
kalpavasi.com
Six Flags Great Adventure, America’s largest regional theme park, today announced the addition of King Cobra, an intense and visually-stunning, racing tube slide, opening at Six Flags Hurricane Harbor in Summer 2012.
King Cobra promises one of the most extreme riding experiences in the industry while also delivering great spectator appeal. Complete with bold orange, black and yellow scales to resemble a massive cobra on both the interior and exterior, this slide tower will be the first of its kind anywhere in the United States. King Cobra’s unique configuration enables two tubes to race through a circular path with twists, turns and surprises through enclosed and open sections of the slide at speeds up to 32 miles per hour. The ride’s finale features a sudden, 25-foot plunge at a 50-degree angle with riders racing until the heart-pounding finish as they appear to be swallowed by the massive mouth of the cobra.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54599-six-flags-hurricane-harbor-new-water-slide-king-cobra-summer-2012
Coiled and ready to strike, Six Flags Fiesta Texas today unveils the most anticipated new coaster of the year, the Iron Rattler! The extreme, ultra-smooth coaster plummets guests down an 81 degree drop from a height of 180-feet, roars 70 miles per hour, snakes through four wild overbanked turns and then flips riders upside down on the first-ever zero-g barrel roll on a wooden hybrid coaster. The epic Iron Rattler opens for season pass holders on May 18 and 19, and then opens to the public on Saturday, May 25, 2013.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60878-six-flags-fiesta-texas-iron-rattler-coaster-opens-may-25
