Research shows that success in school and life starts with literacy. When children become good readers in the early grades, they are more likely to become better learners throughout their school years and beyond. In a nationwide effort to communicate to parents the importance of reading to their school-aged children, the Library of Congress and the Ad Council have teamed up with Reading is Fundamental (RIF) to launch a new national public service advertising (PSA) campaign, “Book People Unite.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55363-ad-council-library-of-congress-book-people-unite-psa-to-encourage-reading
Drivers count on their vehicles to get them to their destinations safely, but how well a vehicle runs depends on how much effort motorists put into protecting their investment in their cars.
According to the National Car Care Council, about 70 percent of vehicles on the road are in need of some repair. And a recent article from StockMarketsReview.com revealed that 40 percent of consumers involved in repair decisions are postponing car maintenance or repair on their primary vehicle.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55025-autozone-protect-your-investment
According to the U.S. Census Bureau, more than 34.6 million adults ages 18 and above do not have a high school diploma. In an effort to combat this critical issue, the Ad Council and the Dollar General Literacy Foundation joined today to launch new public service advertisements (PSAs) on behalf of their national GED Achievement campaign. This multimedia campaign is designed to provide high school dropouts the encouragement and information needed to begin the road to a GED diploma.
Recent data shows that students who drop out of high school tend to earn less and have a lower quality of life. Many of them must work multiple jobs just to support their family. Moreover, as of 2009, nearly 30% of adults with household incomes at or below the federal poverty line did not have a high school credential.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55571-ad-council-dollar-general-literacy-foundation-your-ged-pep-talks-psa
Today the Confederation of Meningitis Organisations (CoMO) is urging people all over the world to “Join Hands Against Meningitis” in an effort to reduce the global impact of the disease. The call-to-action encourages individuals, families and communities to learn the signs and symptoms of meningitis, the importance of urgent treatment of the disease, and that prevention is available through vaccination against some forms of meningitis.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55808-world-meningitis-day-join-the-fight-to-stop-meningitis
As part of its fresh-from-the-farm video and recipe series, “California Grown” is releasing a new video featuring Cecchini & Cecchini Farms of Brentwood, Calif., the only remaining asparagus farmer in Contra Costa County.
The video series, which highlights California farmers and the real stories behind some of California’s favorite agricultural products, was started last year as part of an ongoing effort to connect consumers to the people and families that produce the locally grown foods they enjoy.
In the newest video, Barbara Cecchini shares what she loves about farming in California, how her family got involved in their farming operation, what sets their asparagus apart from products grown in other regions, and why she feels it’s important to buy California-grown products.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55964-california-grown-asparagus-farmer-cecchini-farms-contra-costa-county
A growing number of U.S. consumers are taking to their kitchens to cook more frequently, and trying new and more nutritious foods, in an effort to reduce food bills and perhaps their waistlines. These findings are among the results of a recent DuPont™ Teflon® brand Be Cook Aware consumer survey, conducted to understand how the past year’s trends have impacted America’s cooking and eating behaviors at home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55967-dupont-teflon-be-cook-aware-national-survey
ADP ®, a leading provider of talent management solutions, today introduced an integrated end-to-end platform designed to enable organizations to acquire, develop and retain top talent, while ensuring that they remain leading performers. Crowning a multi-year strategic development effort to create the industry’s leading integrated talent solution, the new ADP platform leverages advanced learning management tools, insightful learning content from Bersin and Associates, as well as an enterprise competency framework to significantly improve the talent management processes of leading organizations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56307-adp-launches-new-talent-management-offerings
CGAP recently conducted a study of 426 Mexican households with income below $1,440 per month in an effort to better understand the financial habits, needs and wants of low-income customers. The nationally representative survey helped segment customers into six groups with common needs and behavior towards financial services. The study highlights in particular four lower-income groups – those living on US$4-10 per day (seasonal workers), US$10 per day (entrepreneurs), US$15 per day (informal salaried/wage workers) and US$12 per day (formal salaried workers) – and found that even across these income segments, households’ financial concerns and aspirations were similar.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50762-cgap-analysis-low-income-households-in-mexico-matches-financial-products
ChildObesity180 today announced the two National school program winners of its nationwide innovation contest. The competition was designed to identify and reward the most creative, impactful, and scalable school-based programs and technologies to promote children’s physical activity.
Among the many schools nationwide employing running and walking programs, the 100 Mile Club in Corona-Norco, CA is a true pioneer. Inspired by the 1992 Summer Olympics, special education teacher Kara Lubin had a dream that kids would be motivated to stay fit by the simple goal of “winning the gold medal.” These medals, based on dedication and effort, not speed and fitness, could reward students of all abilities, including Lubin’s special education students. Lubin took action and founded the 100 Mile Club in 1993. Elementary school students are presented with a straightforward challenge, run 100 miles over the course of the school year. Students log miles before school, after school, during recess, and at sanctioned community events. Milestones are rewarded with simple tokens – wristbands, pencils, and medals. A year-end assembly celebrates and recognizes students who have achieved 100 miles, and those still with miles to go. Nearly 20 years later, the 100 Mile Club has stood the test of time, and been adopted by schools in California and across the nation. The program is highly scalable and with Lubin’s help, is now in place in more than 115 schools across eight U.S. states, reaching more than 30,000 students.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56327-childobesity180-physical-activity-contest-100-mile-club-red-hawk-movement
The College Board today kicked off a nationwide movement to make education a more prominent issue in the 2012 presidential campaign. The effort calls upon the major candidates to discuss and debate their plans for reform amid an alarming decline in the state of American education. The College Board launched the campaign on the National Mall with a compelling public installation of 857 school desks, representing the 857 students who drop out of American schools every hour of every school day.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52371-college-board-don-t-forget-ed-education-campaign-presidential-election
In preparation for July 4th and the summer months when instances of food poisoning increase, the Ad Council and the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), are continuing their national Food Safe Families public service campaign, the first multimedia effort designed to raise awareness of the risks of foodborne illness (or food poisoning) in the home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56338-ad-council-usda-hhs-food-safe-families-public-service-campaign
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