Team In Training. Light The Night. Man & Woman of the Year. Student Series. Leukemia Cup Regatta. More than 13 million participants in these popular fundraising campaigns last year alone helped The Leukemia & Lymphoma Society (LLS) invest more than $1 billion in research to advance lifesaving treatments and cures for blood cancer patients.
For Blood Cancer Awareness Month this September, LLS is reminding us that despite progress, much work still needs to be done to save more lives. More than 1.2 million people in the U.S. are living with or in remission from a blood cancer. Leukemia causes more deaths than any other cancer among children, adolescents and adults younger than 20 years. Leukemia, lymphoma and myeloma are expected to cause the deaths of an estimated 58,320 people in the U.S. in 2016.
To view the multimedia release go to:
http://www.multivu.com/players/English/7554853-lls-blood-cancer-awareness-month/
Yadea Z3 electric motorcycle, with highlighted dynamic power supplement, has been launched globally. The initial launch will consist of 15 countries. Bo Xue, Product Director of Yadea, also presented other exclusive features such as the ability to connect a mobile phone and a racing motorcycle experience. The Yadea Z3 will be regionally priced, and have detailed after-sale services. The initial launch for Yadea Z3 includes China, Germany, Korea, and Colombia with starting price of USD$3,388.
To view the multimedia release go to:
https://www.multivu.com/players/English/7915551-yadea-z3-electric-motorcycle
Sickle cell disease (SCD) is an inherited, lifelong chronic disorder affecting nearly 100,000 Americans and a growing global health problem that will touch nearly 30 percent more people globally in the next three decades. Though new approaches to managing SCD have led to improvements in diagnosis and supportive care, people living with the disease still have severe complications to overcome. Many are unable to access quality care and are limited by a lack of effective treatment options.
In an effort to identify unmet medical needs for people with SCD, the American Society of Hematology (ASH), along with other groups, issued the State of Sickle Cell Disease: 2016 Report, evaluating the disease in four priority areas — access to care, training and professional education, research and clinical trials, and global health. The report shows that significant improvements are needed across all areas and that, though patients are living longer, the system of care needs to change to ensure a better quality of life. To address these challenges, ASH launched the Sickle Cell Disease Coalition along with more than 20 other organizations who are issuing a call to action that will amplify the voice of the SCD community, promote SCD awareness, and transform SCD care both in the United States and around the globe.
To view the multimedia release go to:
http://www.multivu.com/players/English/7903251-american-society-hematology-sickle-cell-coalition/
Where might be the perfect place to introduce Tecnu Bites & Stings, an aptly named new over-the-counter product for stings and insect bites? How about the Great Texas Mosquito Festival in Clute, Texas? For 36 years, thousands of people have gathered at the yearly celebration along the gulf coast of Texas; a place known for thirsty mosquitoes, biting ants and other persnickety pests.
To the group at Tec Labs it sounded like the perfect place to get credible feedback on their innovative new product. So they hired a professional camera crew, grabbed some cases of Tecnu Bites & Stings and left the humidity-free confines of Oregon and headed to the land of cowgirls and Texas tea.
As the camera rolled, the video crew got some wonderful feedback from a great mix of people. The goal was to get honest and straightforward reactions and that’s exactly what occurred. Texans love straight talk and Tec Labs was thrilled to get the feedback. See the authentic reactions for yourself by watching the video!
To view the multimedia release go to:
http://www.multivu.com/players/English/7912451-tecnu-insect-bites-stings-wipes/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Today, disruptive underwear brand, Tommy John, launched an integrated campaign demonstrating the issues men face every day with traditional ill-fitting undershirts.
The campaign includes “Undershirt Undoing,” a 60-second film, along with TV, radio, digital, print, and outdoor advertisements. Continuing their “No Adjustment Needed” brand story, this is Tommy John’s second campaign produced by creative agency, Preacher. The film shines a light on Tommy John’s innovative patented undershirt as the ultimate solution to the frustrations men face with their undershirt. These frustrations include bunching, stretching out, yellowing, and coming untucked.
“For too long men have been resigned to living in discomfort with their undershirts and allowing it to negatively impact them everyday." Says Josh Dean, CMO at Tommy John. "No other brand was speaking to this uncomfortable truth, nor offering an answer. We saw an opportunity to take ownership of the problem and to showcase our patented undershirt as the ultimate solution. In typical Tommy John fashion, we took to raising awareness about a frustrating issue in a humorous yet relatable way."
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Carnival Corporation & plc (NYSE/LSE: CCL; NYSE: CUK), the world’s largest leisure travel company, today announced it has created three original TV programs that will air on major networks on Saturday mornings beginning October 1. Representing a first in the cruise industry, this innovative communications approach builds on the company’s strategy to highlight why traveling by ocean to experience global destinations has become one of the best ways to see and learn about the world and other cultures.
Carnival Corporation’s three initial TV series will air on ABC, NBC and The CW on Saturday mornings, reaching viewers during the large family-oriented programming blocks, established to educate and entertain families and people of all ages. With almost 80 original episodes that will rotate over a span of the next 12 months, the new experiential series will use compelling and authentic storytelling to share the powerful way travel by sea connects people, places and cultures around the world. The company also has produced a fourth series that is expected to air on a mid-week evening on cable in early 2017.
To view the multimedia release go to:
http://www.multivu.com/players/English/7916451-carnival-three-original-tv-series/
Approximately 153,000 students across the country in grades K–12 cast their ballots in the 2016 Scholastic News® Student Vote and the results are in: Democratic presidential candidate Hillary Clinton has been named the winner, with 52% of the student vote while Republican candidate Donald Trump received 35%. Thirteen percent of student voters wrote in “other” choices, a larger percentage than in past presidential elections. Write-in votes were cast for Libertarian Party candidate Gary Johnson (2%), Senator Bernie Sanders (1%), and Green Party candidate Jill Stein (1%), along with “Mom,” Kanye West, Harambe the gorilla, Spider-Man and “bacon.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7936951-scholastic-news-presidential-election-student-vote/
Going on the offensive against one of the most daunting challenges in cancer, The Leukemia & Lymphoma Society (LLS) today announced the launch of a groundbreaking, collaborative clinical trial for acute myeloid leukemia (AML), a deadly disease which has seen few improvements in treatments in more than 40 years.
Beat AML was announced yesterday by Vice President Biden, along with many new, Moonshot inspired initiatives across industry, non-profit and government.
AML is the most lethal of the blood cancers, which together are the third leading cause of cancer deaths in the U.S.; AML is responsible for more than 10,000 deaths each year. Despite advances in treating other blood cancers, the standard of treatment for AML – a combination of toxic chemotherapies – has remained the same for more than 40 years. Overall prognosis remains poor, with a five-year survival rate below 20 percent for patients over age 60.
To view the multimedia release go to:
http://www.multivu.com/players/English/7554854-lls-beat-aml-acute-myeloid-leukemia/
Ascensia Diabetes Care today announced the availability of the CONTOUR®NEXT ONE blood glucose monitoring system (BGMS) in the United Kingdom, one of the next steps in the evolution of self-monitoring of blood glucose. As part of the system, the CONTOUR®NEXT ONE meter and CONTOUR®DIABETES app seamlessly connect, which makes capturing blood glucose results effortless for people with diabetes. The system enables patterns and trends to be revealed that can help people understand their diabetes, and may help to improve diabetes management.
The system features an easy-to-use wireless-enabled smart meter that links to a smart mobile device via Bluetooth® connectivity. The CONTOUR®NEXT ONE meter gives immediate feedback and also seamlessly connects to the CONTOUR®DIABETES app, which collects, stores and analyses patient blood glucose results received from the meter. The app combines these results with other data recorded by the user, to provide detailed information about their condition that can help them understand how their everyday lives may impact their blood glucose readings, including alerts for critical high or critical low readings. Through the app, meter users can also share with their healthcare professional the reports of their blood glucose results and patterns, either in advance or on the day of their appointment, helping to create more informed discussions.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7954951-contour-next-one-bgms-ascensia/
Today, Cision announced the launch of its new integrated platform, the Cision Communication Cloud™. The new offering is the first of its kind in the communications industry to bring the power of the cloud to earned media and incorporates many of Cision’s award-winning technologies into one integrated platform, providing an effective way to connect, scale and accurately measure the impact of earned media communications.
“Communications teams have had to manage very disparate systems, content, data, and analytics. When it comes to the mission critical communications function, the power of the cloud has yet to be unleashed,” said Cision CEO Kevin Akeroyd. “Just as the marketing mega players of Silicon Valley have successfully built cloud platforms to transform sales, marketing and other functions, Cision is now bringing the power of the cloud to earned media.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7931751-cision-communication-cloud/
Drivers of late-model pickup trucks are likely to find themselves squinting into the darkness or temporarily blinding other drivers, the Insurance Institute for Highway Safety's latest headlight ratings show.
All four small pickups evaluated are available only with headlights that earn a poor rating. The same goes for 3 out of 7 large pickups. Only one large pickup, the Honda Ridgeline, is available with good-rated headlights, though all but the most expensive trim levels come with poor ones.
Pickups are the third vehicle category to be put through the IIHS headlight evaluations. Midsize cars were the first in March, followed by small SUVs in July.
IIHS launched its headlight ratings after finding that government standards based on laboratory tests allow for huge variation in the amount of illumination headlights provide in on-road driving. In the Institute's evaluations, engineers measure how far light is projected from a vehicle's low beams and high beams as the vehicle travels straight and on curves. Glare from low beams for oncoming drivers also is measured.
