The Ad Council, in collaboration with the U.S. Forest Service and the National Association of State Foresters (NASF), announced today the launch of a new series of public service advertisements (PSAs) featuring Smokey Bear designed to raise awareness about wildfire prevention. As a continuation of the longest running PSA campaign in U.S. history, the new ads include the well-known tagline, “Only YOU can prevent wildfires,” and for the first time feature Smokey Bear rewarding Americans with hugs after acting safely with fire.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62468-ad-council-smokey-bear-gives-bear-hugs-wildfire-prevention-psa
The Great Food Truck Race kicks off season four with a brand-new cast of food truck hopefuls, who hit the road for the longest route in series history (4,181 miles) and exciting culinary challenges that celebrate the country’s national landmarks from the Hollywood sign to South Dakota’s Crazy Horse Memorial to Chicago’s iconic Buckingham Fountain to the U.S. Capitol building in Washington D.C. These competitors are not current food truck operators – they are eight teams of talented cooks with unique concepts and a dream to one day operate their own food truck business. Each three-person team is provided a vehicle for the race, but only the grand-prize winner gets to keep their food truck and a $50,000 cash prize to start their business. Hosted by Tyler Florence, the seven-episode series premieres on Sunday, August 18th at 9pm ET/PT on Food Network.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/58431-the-great-food-truck-race
Every 25 seconds, or 1.35 million times a year, a young athlete suffers a sports injury severe enough to go to the emergency room, according to a new research report released today by Safe Kids Worldwide.
The report, “Game Changers,” made possible with support from Johnson & Johnson, takes an in-depth look at data from the U.S. Consumer Product Safety Commission’s National Electronic Injury Surveillance System (NEISS) to explore what type of injuries are sidelining young athletes.
The report also revealed that knee injuries account for one in ten sports-related injuries. Knee injuries, specifically tears to the anterior cruciate ligament (ACL), are disproportionately affecting young female athletes, who are up to eight times more likely to have an ACL injury than male athletes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62822-safe-kids-worldwide-over-1mil-children-sports-related-emergency-visits
The latest small overlap front crash test results from the Insurance Institute for Highway Safety (IIHS) reveal a range of performance among many of the best-selling small cars in the U.S. market. Of the 12 models evaluated, half earn a good or acceptable rating and qualify for the IIHS TOP SAFETY PICK+ award.
The 2-door and 4-door models of the Honda Civic are the only small cars to earn the top rating of good in the test. IIHS evaluated the Civics earlier this year and released the results in March. The Dodge Dart, Ford Focus, Hyundai Elantra and 2014 model Scion tC earn acceptable ratings.
Flooding is the nation’s costliest and deadliest natural disaster with hurricane flooding topping the list. On October 29, 2012, Superstorm Sandy caused 72 U.S. deaths and $60 billion in damage, including more than $6.7 billion in flood insurance claims. As the most active part of hurricane season begins and the threat of flooding increases, the National Hurricane Center and Federal Alliance for Safe Homes (FLASH)® offer these five steps to take before floods strike.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62832-national-hurricane-center-and-flash-flood-preparedness-hurricane-season
Avon Products, Inc. announced today that actress Megan Fox will serve as the face of Avon Instinct, a duo of fragrances for him and her. The fragrances will launch globally beginning this fall in Europe, followed by the U.S. and other regions in 2014. An iconic beauty and a smoldering presence on screen and off, Fox is the perfect fit for the intensely exotic new scents – lush, fruity floral for Her and woody aromatic for Him. Evoking the intoxicating feeling of losing inhibitions and indulging desire, Instinct is an ode to the kind of sensuality that Fox embodies.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62857-avon-products-inc-megan-fox-face-of-instinct-fragrances
Schockierende Ergebnisse beim aktuellen ADAC Werkstatt-Test: 78 Prozent der getesteten freien Werkstätten sind glatt durchgefallen - 28 von 36 untersuchten Betrieben haben die Bewertung „mangelhaft“ erhalten. Bei den Werkstatt-Ketten (A.T.U, Bosch, Meisterhaft und 1a Autoservice) sieht das Bild nur unwesentlich besser aus – hier fielen 17 von 36 Betrieben durch (47 Prozent). Des Weiteren zeigt der Test deutlich, dass die Freien bei der Inspektion nicht günstiger sind als die Ketten. Insgesamt enttäuschend bei dieser Stichprobe des ADAC: Von allen getesteten 72 Betrieben (Freie und Werkstatt-Ketten) erhielten gerade einmal sechs die Wertung „sehr gut“ (8 Prozent). Testgewinner bei den Ketten ist ein A.T.U-Betrieb in Hamburg (Heidhorst 3). Positiv: Keine einzige A.T.U-Werkstatt erhielt die Note mangelhaft. Den Testern des ADAC fiel bei A.T.U zudem auf, dass bei der Inspektionsannahme offen und realistisch über die voraussichtlichen Kosten gesprochen wird. Sechs der neun getesteten A.T.U-Service-Unternehmen fanden alle vom ADAC vorbereiteten Mängel. Bei den Bosch-Werkstätten fielen drei Betriebe durch, bei „1a“ sechs und bei Meisterhaft acht. Von allen freien Werkstätten hat Riegelhof Karosseriebau in Frankfurt/Main am besten abgeschnitten.Der Club hat die Werkstätten mit Fahrzeugen der Modelle Audi A3, Renault Megane und VW Golf 5 getestet. Vor der Prüfung wurden die Autos mit Mängeln präpariert: Ein verstelltes Scheinwerferlicht, eine defekte Kofferraumleuchte, ein ausgehängtes ABS-Kabel, ein zu niedriger Kühlmittelstand sowie ein Ersatzrad mit zu wenig Reifendruck, fehlendes oder abgelaufenes Pannenset. Die Arbeitsleistung wurde mit höchstens 60 Punkten, der Service mit maximal 40 Punkten bewertet. Punktabzug gab es, wenn wesentliche Serviceleistungen fehlten oder Zusatzarbeiten ohne vorherigen Auftrag ausgeführt wurden. Fazit des ADAC: Auch im Werkstatt-Test 2013 arbeiteten viele Betriebe die Inspektionsliste nicht sorgfältig ab, da nicht alle versteckten Fehler gefunden wurden. Nachholbedarf gibt es auch beim Kundenservice. Deshalb rät der Club den Verbrauchern, den Wagen zusammen mit dem Serviceberater anzuschauen und den Wartungsauftrag schriftlich zu erteilen. So werden Missverständnisse weitgehend ausgeschlossen.
To coincide with the start of a new school year and Attendance Awareness Month, the Ad Council and U.S. Army are releasing a series of new public service advertisements (PSAs) addressing the importance of regular school attendance in middle school in order for students to stay on course to graduate high school. Created pro bono by Publicis Kaplan Thaler, the PSAs illustrate the fact that every absence, in any grade, excused or not, can negatively impact a child’s academic achievement and put their high school graduation at risk. To help parents keep track, two tools are being offered on the campaign website: a “Text2Track” mobile SMS program and a redesigned Attendance Calculator.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63028-ad-council-boost-attendance-absences-add-up
Today’s superheroes don’t drive a Batmobile or fly through the air faster than the speed of light. Their capes are white lab coats and their superpower is the ability to cure. They are men and women researching cures for childhood cancer – the leading cause of death by disease in children under the age of 15 in the U.S.1- which is vastly underfunded.2
Starting today, Northwestern Mutual is giving consumers the chance to honor childhood cancer researchers and kids who are fighting cancer, by raising research funds through a new Facebook campaign, Heroes for a Cure. The Northwestern Mutual campaign aims to raise $50,000 – equal to 1,000 hours of research – in September, which is National Childhood Cancer Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59532-northwestern-mutual-launches-heroes-for-cure-campaign-fight-child-cancer
Inspired by the heartwarming smile of a child, and the millions of photos that moms proudly post online of their children every day, the TYLENOL® brand’s SMILING IT FORWARD™ campaign is a simple way to share those adorable, smiling photos for a good cause.
The power of SMILING IT FORWARD™ was set in motion today by How I Met Your Mother star and social media mother of two, Alyson Hannigan. By sharing the first “smile” of her two daughters Satyana, 4, and Keeva, 1, Hannigan triggered the first donation from TYLENOL® to Children’s Health Fund, an organization well-known for its mobile medical clinics that provide healthcare services to underserved children throughout the U.S. Now, until mid-January, moms across the country can join in by sharing their own smiles at SmilingItForward.com, prompting TYLENOL® to make a $1 donation to Children’s Health Fund, up to $100,000, helping to ensure a doctor’s visit is always within reach for children in need.1
To view Multimedia News Release, go to http://www.multivu.com/mnr/62078-tylenol-moms-smiling-it-forward-alyson-hannigan-children-s-health-fund
“You have cancer.” Those three words are among the most dreaded and powerful a person can hear. In the case of Tony Harnell, the diagnosis of thyroid cancer was doubly frightening.
A vocalist/songwriter with a four-octave range, Harnell had toured in the U.S. with likes of Stryper, Twisted Sister and Great White and appeared on stages worldwide, entertaining legions of fans as lead singer with hard-rock band TNT.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62578-american-college-endocrinology-tony-harnell-advocate-thyroid-cancer-aware
