Three-time U.S. Olympian Deena Kastor, 41, raced to a first place finish at the 11th Annual More Magazine/Fitness Magazine Women’s Half-Marathon in New York City’s Central Park on Sunday, April 13, 2014. Kastor shattered the previous course record time of 1:13:25.051 set in 2013, running a blazing 1:11:38, setting setting not only a new event record, but also a new U.S. Masters record. Local runners Tsehay Geisto of New York, NY, took second place in 1:15:07, while Aregash Gubae placed third in 1:18:35.
To view the multimedia assets associated with this release, please click: http://www.multivu.com/mnr/7122751-more-fitness-magazine-us-olympian-deena-kastor-women-s-half-marathon
In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
Toys“R”Us® today announced that The Great Big Toys“R”Us Book of Awesome, the company’s annual resource for the year’s hottest toys, will begin arriving in homes this week featuring an all-new, special interactive edition. This 96-page toy compendium is compatible with the company’s all-new app, The Geoffrey Shuffle, a game that allows kids to bring to life the season’s most coveted toys through an augmented reality experience. An abbreviated catalog, which features 48 pages of kid-favorite toys, is now available online at Toysrus.com and will be in local newspapers on Saturday, October 31. This year’s highly-anticipated gift guide from The World’s Greatest Toy Store™ also includes thousands of dollars worth of compelling deals and coupon offers, valid Sunday, November 1 through Saturday, November 21.
“The arrival of The Great Big Toys“R”Us Book of Awesome marks the kickoff of the time-honored tradition of children eagerly studying pages upon pages of the year’s hottest toys, curating their must-have lists for Christmas morning,” said Richard Lennox, Senior Vice President, Chief Marketing Officer, Toys“R”Us, U.S. “Within the book, we created eight interactive lifestyle spreads that show the breadth of our assortment and make bold statements for some of the brands most beloved by kids. This catalog is the centerpiece of our holiday marketing efforts, and extends the theme of “AWWWESOME,” speaking not only to the excitement kids have when they turn the first page, but also the ways the company is helping gift-givers save with great deals and services, such as Price Match Guarantee and Free Shipping.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7476352-toys-r-us-book-of-awesome-2015/
HMR Weight Management Services (HMR), a subsidiary of Merck, has been named a No. 1 Best Fast Weight-Loss Diet in U.S. News & World Report’s Best Diets of 2016 rankings. This is the first year U.S. News has published the Best Fast Weight-Loss Diet category. HMR also held its position as the No. 2 Best Weight-Loss Diet in the annual rankings list for the second year in a row. HMR Programs focus on helping people lose weight quickly while teaching the healthy lifestyle skills needed for long-term weight management.
“HMR programs excel at providing the jump start many people need when beginning a healthier lifestyle program,” said Carol Addy, M.D. MMSc, Chief Medical Officer at HMR. “A common misconception is that losing weight quickly is not healthy, not sustainable, and will just lead to future weight re-gain. To the contrary, numerous clinical studies demonstrate that following a lifestyle change program which promotes fast initial weight loss can result in better long-term success.” Addy added, “On the HMR Program, people can lose weight without feeling hungry. Our programs achieve fast weight loss in a livable way by encouraging people to eat more and stay satisfied, which makes it easier to stick to the program in the short-term, and over the long haul.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7670751-hmr-program-named-best-weight-loss-diet/
On Saturday, May 30, 2015, four space shuttle astronauts will be inducted into the United States Astronaut Hall of Fame® during a public ceremony held at Kennedy Space Center Visitor Complex’s Space Shuttle AtlantisSM attraction: John Grunsfeld, Ph. D., Steven Lindsey, Kent Rominger, and M. Rhea Seddon, M.D.
These astronaut heroes will join the ranks of well-known space explorers including Alan Shepard, Neil Armstrong and Buzz Aldrin. This year marks the historic 25th anniversary of the Hall of Fame, which was conceived in the 1980s by the six remaining Mercury astronauts as a place where space explorers could be remembered. Past Hall of Fame inductees include Mercury, Gemini, Apollo, Skylab and Space Shuttle astronauts.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7444151-us-astronaut-hall-of-fame/
E FUN, the fifth largest tablet supplier in the U.S.*, announces its newest 8” tablet with Windows coming to Walmart stores for $99 on Black Friday. The 8” Nextbook is the second Windows tablet from E FUN that was built in collaboration with Microsoft Corp. and Intel to make the latest technology more affordable for families. It is an incredible value with a one-year subscription to Microsoft Office 365 Personal that includes 1TB of OneDrive cloud storage.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7368951-efun-announces-8-inch-nextbook-tablet-with-windows-available-at-walmart-on-black-friday-for-99-dollars/
In an effort to support the 42 million caregivers in the U.S. who are caring for parents and older loved ones and to illustrate the complexity of this relationship, AARP and the Ad Council are unveiling a new suite of public service advertisements (PSAs), including ads specifically designed to reach the Hispanic community, as an extension of their national Caregiver Assistance campaign. The PSAs, which launch today alongside new data highlighting the added stressors many caregivers face during the holiday, will be distributed to media outlets this week to coincide with National Family Caregivers Month (November).
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7366551-aarp-ad-council-caregiver-psa-s-tools-resources/
More than 40 U.S. states have some potential for earthquakes. To increase earthquake preparedness, the Federal Emergency Management Agency (FEMA) encourages all Americans to participate in the Great ShakeOut Earthquake Drill happening on Thursday, October 15, at 10:15 a.m. local time.
“Residents in California aren't the only ones threatened by the potential of a catastrophic earthquake,” said FEMA Administrator Craig Fugate. “From the Cascadia subduction zone in the Pacific Northwest to the New Madrid seismic zone in the South and Midwest, millions of Americans live and travel to areas that can be impacted by a major earthquake. All of us - regardless of where we live - should be prepared by knowing what to do: drop, cover, and hold on.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7607931-fema-national-prepareathon/
Denny’s, one of America’s largest full-service restaurant chains, today announced its commitment to sourcing and serving 100 percent cage-free eggs in all of its U.S. restaurants by 2026. Denny’s is the first within the family dining segment to commit to 100% cage-free eggs, underlining the brand’s dedication to the humane treatment of animals within its supply sourcing and its ongoing focus on quality, flavor and guest satisfaction.
“We believe our guests care about how their food is sourced and so do we. For more than 60 years, we have listened to our guests to understand what they care about the most, without sacrificing on quality, taste or value,” said John Miller, Denny’s president and chief executive officer. “The humane treatment of animals remains an important part of our brand’s sourcing strategy, and our commitment to this transition underscores our confidence in the ethical evolution of supplier capabilities.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7731351-denny-s-commits-cage-free-eggs/
As sustainability becomes an increasingly important topic in the textile industry, so does the research that helps us better understand how end consumers think about sustainability. Cotton Incorporated and Cotton Council International (CCI) conducted a global survey of attitudes, motivations, and behaviors regarding sustainability among 7,300 consumers in the U.S., U.K., Mexico, India, Italy, and China. Questions explored how consumers define sustainability, what actions they take to improve the environment, when and how sustainability affects their purchases, and why they are motivated to act in sustainable ways. This research reveals the ways in which environmental concerns are important to consumer decision-making.
To view the multimedia release go to:
https://www.multivu.com/players/English/7972231-cotton-incorporated-global-sustainability-environment-survey/
Hair2wear recently announced that Sally Beauty, the world’s largest beauty retailer, will be expanding its partnership with the Hair2wear Christie Brinkley Collection. The retailer will add three more Christie Brinkley styles to its shelves in stores in every state in the U.S., Puerto Rico, and Canada, increasing the total selection from two to five pieces. In addition, Sally Beauty will also carry all five looks on its website at sallybeauty.com/hair2wear.
“I’m absolutely thrilled at the success of our partnership with Sally Beauty so far, and I couldn’t be happier that they’ve decided to expand their offerings to include even more styles,” said Brinkley. “This has been such an incredible opportunity that’s allowed us to expand our reach to more women than ever.”
The new styles include the Fishtail Braid Headband, a headband in an on-trend fishtail pattern made to layer up or wear alone; the Full Sweeping Side Fringe, a clip-in piece that gives you all the flirty fun of bangs without the commitment; and the Natural Tone Hair Wrap, a casual yet elegant way to dress up an updo without looking overly formal. Each style is available in a wide variety of shades, ranging from Light Blonde to Almost Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7768751-hair2wear-sally-beauty-expands/
Today the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Ad Council and Project Yellow Light announced the winners of the fifth annual Project Yellow Light scholarship competition. The contest calls on students to develop and produce a short video educating their peers on the dangers of using mobile devices behind the wheel of a vehicle. For the first time, Clear Channel Outdoor Americas has joined longstanding partners Mazda Motorsports, the National Organizations for Youth Safety (NOYS) and U-Haul to launch the first Project Yellow Light out-of-home media design contest. The winners of both the video and out-of-home design contests will be unveiled this afternoon on a digital billboard in New York’s Times Square that was donated by Clear Channel Outdoor.
Brothers Sam and Wrenn Senser from Louisville, Nebr. scooped the two grand prizes of $5,000 for the video contest, with Sam winning the college category, and Wrenn winning the high school category. The winners of the out-of-home media design contest were college student Bethany Wheeler from Snellville, Ga., and high school student Emily McDonald from Anaheim, Calif., with both receiving $2,000 scholarships. The winning videos can be viewed here.
To view the multimedia release go to:
http://www.multivu.com/players/English/7854051-ad-council-project-yellow-light-winners/
